Iannarino
JULY 14, 2023
Humans tend to get better at things over time. For example, if you were to need surgery, you’d be better off needing it now rather than two decades ago because the techniques, processes, and medical knowledge are better today. Similarly, if you were in need of a car, the car you could buy today would be more comfortable and safer than a car made in the 1970s.
Veloxy
JULY 14, 2023
Sales route planning has evolved beyond basic navigation and emerged as the key to unlocking unparalleled time efficiency and maximizing results in the field. In the dynamic world of field sales, simply getting from client A to client B is no longer sufficient. It’s about finding the optimal path that seamlessly integrates with your sales strategy, empowering you to exceed quotas and surpass customer expectations.
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Search Engine Land
JULY 14, 2023
Marketers have criticized Google Analytics 4 since it was released in late 2020. The list of complaints is long – from the move from user tracking to event tracking, to the missing standard reports, and the replacement of bounce rate with engagement rate, to name just a few. GA4 is the predominant platform for measuring website performance and user behavior.
SaaStr
JULY 14, 2023
Many people at this year’s SaaStr Europa wondered about the future of customer success, motivation during hard times, and how to grow in this new era of efficiency. SaaStr CEO and Founder Jason Lemkin sat down with the audience for an Ask Me Anything session to answer some of the most pressing questions from the audience. If you missed part 1, catch that here.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JULY 14, 2023
Google has confirmed it fixed the ongoing issue with Google News indexing. This resulted in many publishers seeing massive traffic declines from Google News for a three-week period, starting around June 21st. The update. Google posted an update at 5:06 pm ET today, saying, “We fixed the issue with News indexing. There will be no more updates.” Google initially discovered the issue on July 10th, and Google identified the specific issue the day after, then implemented a fix on July 12t
Martech
JULY 14, 2023
Streaming platform Roku has partnered with Shopify, giving shoppers the ability to make purchases from Shopify merchants through their TVs. As a result of the new partnership, Roku watchers are served ads through Roku Action Ads. When they see the ad, the viewer can click OK on their Roku remote to receive more information and make the purchase from their TV screen.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
JULY 14, 2023
Artificial intelligence continues to take the marketing world by storm. The genie is out of the bottle, and it’s not going back in. For example, Verified Market Research estimates the AI content writing market will grow eightfold over the decade and be worth nearly $6.5 billion by 2030. The use of AI is inevitable and worth investigating. However, you need to prepare to deploy it responsibly to get your desired results and avoid any backfires.
Search Engine Land
JULY 14, 2023
SEO conversions and tracking go well beyond a direct sale or lead in your pipeline. They can be: Newsletter and SMS subscribers that turn into sales. Win-back campaigns where customers haven’t shopped yet or rediscovered you. Bringing job seekers to your job listing pages, resulting in lower costs of hiring new employees. If you only focus on direct conversions, the whole picture of your impact on the company has been missed.
Partners in Excellence
JULY 14, 2023
Long time readers know I tend to be obsessed with Win Rates. My obsession would seem to be obvious and, more importantly, shared. For some strange reason, the majority of sellers and managers don’t share this obsession. They want to win, of course, but too many don’t pay attention to win rates. We see this in report after report showing win rates in the high teens–generally 15-20%.
Search Engine Land
JULY 14, 2023
One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing campaigns must also evolve. We see it now with the new Bing, powered by ChatGPT, and Google’s Search Generative Experience (SGE).
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Heinz Marketing
JULY 14, 2023
By: Tom Swanson, Engagement Manager Workflows and ecosystems are only as good as the testing. Engage the right way, ask the best questions, get outcomes that matter. Tom walks you through how to go from the earliest meetings about business process mapping through to getting tests live so you can see how things work in action. The post Business Cartography 2: Activation Boogaloo appeared first on Heinz Marketing.
SaaStr
JULY 14, 2023
We’re almost there!! 2023 SaaStr Annual is coming up on Sep 6-8 in the SF Bay Area , once again on our 40+ acre compass at the San Mateo County Fairgrounds. We’ll have 12,000+ of the best in SaaS and Cloud all coming together to share, scale, and learn. And our sponsors are a key part of it! We’ll have over 100 of the leaders in SaaS as sponsors, from Salesforce to Expensify, from Google Cloud to G2, and so much more!
Sales Gravy
JULY 14, 2023
On this episode of the Sales Gravy podcast, Sales Mastermind Group "Awesome" asks Jeb Blount sales questions. If you've ever had a question you wanted to ask Jeb then you'll love this episode. It's free flowing, insightful, and informative. Mastermind Groups: A Powerful Way to Start Selling and Leading Better A Mastermind Group is a peer-to-peer mentoring group where individuals come together to help each other solve their problems and improve their lives or businesses.
SaaStr
JULY 14, 2023
So a little while back we had a deep dive on just how much of a product expert your VP of Sales needs to be, and your sales team in general. More on that here. The bottom line is while views weren’t consistent, I can tell you VPs of Sales that don’t know the product close to cold … fail. They just plain fail in my experience. I repeated the survey for CS, and found more what I’ve personally experienced — the CS team needs to know the product cold.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Sales Hacker
JULY 14, 2023
Another summer week in the books This week, we’re continuing our Founder Q&A Series. Real questions asked by real founders and answered by some of the sharpest GTM minds in the space. Thanks to everyone who sent through their questions last week, we’ll try to get through a few over the coming months. And just because, here’s some good vibes for your sunny July weekend: Anyway, let’s get into it.
The Digital Technology
JULY 14, 2023
If you’re looking to translate your content, chances are you already know the translation process: it converts a piece of text from one language into another. However, you may not be familiar with the term transcreation. When it comes to … Want to Translate Your Marketing and Advertisement Content?
Sales Pop!
JULY 14, 2023
What Exactly is AI in Sales and How Does it Work? AI in Sales has become an increasingly popular tool for businesses to increase their sales efficiency and effectiveness. AI-powered sales automation tools can help businesses automate mundane tasks, such as generating leads, managing customer relationships, and predicting customer behavior. AI-powered chatbots can also provide customers with personalized experiences and answer their questions quickly.
Spiro Technologies
JULY 14, 2023
There are a lot of reasons why it might not feel like the right time to take on a major cross-departmental project such as implementing a new CRM. Chief among them is the common misconception that manufacturers and distributors need to have their ERP in perfect order before implementing a CRM. The reality, though, is that no ERP data will ever be perfect, and most manufacturers don’t have the time (or resources) to invest in a years-long effort to achieve that.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Sales Pop!
JULY 14, 2023
H2 is here and it’s not a midsummer night’s dream. It’s real. Of course, you can dream of a second half so strong that it drives your numbers up, salvaging your year, insuring robust performance and healthy commission checks. But how did your dreams of H1 turn out? January to June was likely filled with an assortment of positives and negatives. Always the case.
Lead Fuze
JULY 14, 2023
How to be a good sales manager is an inquiry that many professionals in the field often ponder. The role of a sales manager extends beyond just overseeing a team; it’s about fostering growth, driving performance, and achieving targets. In this blog post, we’ll examine the traits and abilities required to become a successful sales manager.
TaskDrive
JULY 14, 2023
Learning how to maximize B2B sales intent data can drastically transform your sales processes and results. Discover what it can do for your business. The post Unlocking the Power of B2B Sales Intent Data: A Guide to Utilizing Data for Sales and Marketing Success appeared first on TaskDrive.
David Meerman Scott
JULY 14, 2023
Have you signed of for Threads, the new Zuck-hyped short-form text app? It’s the fastest social network to reach 100 million users, but that’s to be expected when Meta releases a “Twitter-killer” and promotes it on its uber-popular Instagram and Facebook services.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
SalesHood
JULY 14, 2023
Compelling events are time-sensitive responses to business pressures that drive action in a defined time period with consequences of inaction.
Salesforce
JULY 14, 2023
It’s a crucial moment in the customer journey: The shopper has narrowed down their search, they’re zeroing in on products relevant to their needs, and browsing your pages with intent to buy. This is where the ecommerce magic happens. The elements, design, and features of your product listing page can make or break a sale. So, how do you get shoppers to your product listing page and then entice them to purchase?
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