Iannarino
JUNE 12, 2023
A few minutes after ChatGPT was released, the techno brutes immediately found the value of using a robot to write cold emails, believing that AI's customization would win them meetings. It is difficult to understand how something might be personalized without any human effort. If a robot writes your cold email, it isn’t personal.
Understanding the Sales Force
JUNE 12, 2023
Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn't that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventure to th
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SaaStr
JUNE 12, 2023
We’re SUPER excited to announced that Expensify has returned as a second-time SaaStr Annual sponsor for 2023 Annual on September 6-8, this time as a Unicorn Sponsor! We’ve used Expensify ourselves at SaaStr for years to manage our team’s expense reports, and we’re excited to have Expensify back even bigger and better this year, and to partner with Expensify on their Chat app as well.
Martech
JUNE 12, 2023
I recently taught some martech workshops (in person!) and received numerous fascinating questions from stack leaders. Clearly, 2023 represents another year of great change as omnichannel aspirations take on higher priority and leaders continue to revisit their platform choices amid growing hype around artificial intelligence and machine learning. Here’s my take on three clusters of questions and topics that arose: CDP programs as stalking horses for customer data modernization.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Search Engine Land
JUNE 12, 2023
TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account. Why we care: The Script Generator will make life easier for advertisers by generating scripts for them. And the best part is, if digital marketers happen to hate the scripts generated, they have the option to run their enquiry again, as many times as they like, for no cost at all as t
Martech
JUNE 12, 2023
Global digital ad spending will “only” increase at 8.4% in 2023, according to a GroupM report out today. This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems. “Digital pureplay ad revenue will account for 68.8% of the total [ad revenue growth] in 2023 and will reach 74.4% of total ad revenue by 2028,” the report says.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JUNE 12, 2023
Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer. Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers.
Salesforce
JUNE 12, 2023
The hottest topic in service today is generative AI, especially in the contact center. 84% of IT leaders we surveyed in a recent study say generative AI will help their organization better serve customers, and every day I speak with service leaders who are excited about the potential for generative contact center AI. Yet, only 24% are actually using any form of contact center AI.
Search Engine Land
JUNE 12, 2023
Google has expanded the video indexing report within Google Search Console to provide more detailed actions and reasons on what the issue may be with your videos not showing up in the Google search results. “We are breaking down the “Google could not determine the prominent video on the page” reason into three more specific reasons,” Google wrote.
Martech
JUNE 12, 2023
Like surfers riding the crest of change, we are tasked with navigating the ebbs and flows of the ever-evolving marketing technology landscape. This constantly changing ecosystem presents opportunities and challenges to our teams and organizations. Amid the potential chaos and complexity, agile marketing teams can find unique advantages. The martech landscape continually unveils solutions that enhance customer engagement, personalize experiences and analyze behaviors.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Search Engine Land
JUNE 12, 2023
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid and free listings. This, coupled with the emergence of more AI within Google Ads, propels the importance of the feeds to even higher levels.
Partners in Excellence
JUNE 12, 2023
So much of what our focus in “modern selling,” seems to be the adaptation of Lean Manufacturing techniques into selling. We’ve created “assembly lines” with specialized functions, passing our customers from one station to the next. All our focus is on efficiency, eliminating any wasted effort–either through not doing it, or through automation of the tasks.
Search Engine Land
JUNE 12, 2023
A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth. Our organic conversions can be higher than ever. All it takes is an errant noindex tag to decimate our success overnight. There are a few ways to protect against this happening – including building processes, checks and balances and QA systems.
Understanding the Sales Force
JUNE 12, 2023
Yesterday, while watching our son play in a summer collegiate baseball game, I missed a step and tumbled all the way down the bleachers. Isn’t that a great analogy for what happens when you miss, or skip a crucial step in the sales process? More than half of all salespeople are missing and skipping important milestones in the sales process each and every day and their egos get more bruised from failing to close those opportunities than my body got bruised from my not so thrilling adventu
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The 5% Institute
JUNE 12, 2023
In the dynamic and competitive world of business, sales play a crucial role in driving growth and success. To thrive in today’s market, sales professionals need more than just effective techniques and strategies; they need a well-defined sales philosophy. A sales philosophy provides a guiding framework and set of principles that shape the way salespeople approach their work, interact with customers, and drive revenue.
The Digital Technology
JUNE 12, 2023
Is it possible to use an iPhone to remotely control a computer? “I recently had this thought while using my Windows 10 computer.
The 5% Institute
JUNE 12, 2023
In the world of sales, effective communication plays a vital role in persuading potential customers and closing deals. While there are numerous factors that contribute to successful sales, one often overlooked aspect is sales tonality. Sales tonality refers to the way a salesperson delivers their message, including the tone, pitch, and rhythm of their voice.
The Digital Technology
JUNE 12, 2023
EMI shielding is one of the most critical components of any electronic device or equipment. But what is EMI shielding, and how does it affect our daily lives? We explain that and more here. What Is EMI? Before we can get into the particulars of EMI shielding and its effects, we must first understand EMI.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The 5% Institute
JUNE 12, 2023
In today’s fast-paced and highly competitive business landscape, traditional sales tactics (and being salesy) that focus solely on pushing products or services have become less effective. Customers are becoming increasingly savvy and resistant to overt sales pitches. To thrive in this new era, it’s crucial for businesses and sales professionals to shift their approach from being salesy to building authentic connections.
G2
JUNE 12, 2023
Kubernetes has experienced tremendous growth in its adoption since 2014. Inspired by Google's internal cluster management solution, Borg, Kubernetes simplifies deploying and administering your applications. Like all container orchestration software , Kubernetes is becoming popular among IT professionals because it’s secure and straightforward. However, as with every tool, recognizing how its architecture helps you use it more effectively.
The 5% Institute
JUNE 12, 2023
What is an account executive; what do they do, and how they contribute to the success of a company? In this article, we will explore the role of an account executive, their responsibilities, skills required, and the impact they have on businesses. So, let’s dive in and uncover the world surrounding executives. Introduction In today’s competitive business landscape, account executives play a vital role in driving sales , nurturing client relationships, and ensuring customer satisfacti
The Digital Technology
JUNE 12, 2023
Cloud storage services have become an essential part of our digital lives, allowing us to store and access our files from anywhere, anytime. Dropbox and MEGA are two popular cloud storage platforms known for their reliability and feature-rich environments.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Hubspot
JUNE 12, 2023
Welcome to "The Pipeline" — a new weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Time is a precious resource in sales — the efficacy of your sales process, whether a deal winds up closed-won, and virtually every KPI used to gauge your performance all hinge upon how effectively you spend yours. But efficiently and effectively allocating your time can be tricky in sales — and running into at least a few time-wasters here and there is par for the course
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