Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team. While you may want your sales team to focus on selling, they also spend much time on administrative tasks.

Product 246

Product Territory Objectives and Key Results Sales 246

Iannarino

JANUARY 2, 2024

Master the art of turning client rejections into successful engagement opportunities in the B2B sales landscape. The following list describes common negative situations and how you can turn them around.

Clients 233

Clients B2B Sales 233

Search Engine Land

JANUARY 2, 2024

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. Why we care. If you’re thinking about moving your ad spend away from platforms like X in 2024, LinkedIn could be a solid alternative to consider. Marketers are seeing good returns, but keep in mind it comes with a higher cost, so be sure to check your budget before making the switch.

Price 122

Price Campaign B2B Engineering 122

Salesforce

JANUARY 2, 2024

For anyone who has seen films like Star Wars, Metropolis, or, more recently, TikToks of Beyoncé’s latest tour , the concepts of robots, cyborgs, and other sentient machines have been around since at least the turn of the 20th century. While these pieces capture both the most fantastic and menacing ideas about this kind of technology, reality has been catching up since the 1950s, when Alan Turing published his paper, “Computing Machinery and Intelligence.

Government 115

Government Trust Technology Technology 115

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

SaaStr

JANUARY 2, 2024

David Sacks classic post on Burn Rate Multiple is A+ and a key metric for every venture-backed startup. It simplifies a lot of complexity into one metric. That if you’re venture-backed, yes, you do have money to spend (and burn). But the best burn less each month than they bring in in new bookings and revenue (a Burn Multiple of 1x or less).

Growth 107

Growth 107

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities. Now we will see how marketers can also ensure this data flows automatically and as quickly as possible throughout the appropriate martech platforms, without skimping on data q

Customers 106

Customers Campaign Conversion Start-ups 106

Partners in Excellence

JANUARY 2, 2024

Somehow, the New Year, particularly for sellers, represents a fresh start. Regardless of our performance in the past fiscal year, we start the New Year anew. If we blew away our quotas in 2023, pretty soon managers will be asking “What have you done lately?” If we missed our goals, that is all behind us, and we start anew. We may have set a few resolutions for the New Year.

Quota 98

Quota Represent Start-ups Process 98

Martech

JANUARY 2, 2024

Last week, The New York Times announced a lawsuit against OpenAI and Microsoft alleging large-scale copyright infringement. They are accused of using millions of articles, without permission, to train ChatGPT to provide information to readers. The complaint accuses OpenAI and Microsoft of taking a “free-ride on the Times’s massive investment in its journalism” to create content that readers unwittingly use as a substitute for the Times’ original articles.

Construction 101

Construction Legal Prospecting Conversion 101

Sales Hacker

JANUARY 2, 2024

Eran Aloni is the Executive Vice President of Product Strategy and Ecosystem at Gong. He has been a leader at Gong for eight years, previously holding titles of Chief Customer Officer and Chief Operating Officer. What You Will Learn: Eran’s career advice to younger go-to-market professionals. Two stages of AI advancements and which is more valuable.

GTM 87

GTM CRM Strategize Pipeline 87

David Meerman Scott

JANUARY 2, 2024

If 2023 was the year that ChatGPT ushered in an Artificial Intelligence revolution for the masses, then this year we will see creators and copyright owners at odds. I see the situation as like the skirmish between the Napster music file sharing service and music labels from two decades ago.

Service 86

Service 86

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Adaptive Business Services

JANUARY 2, 2024

I have identified 20 distinct areas where we can customize your Nimble CRM account to meet your specific needs and we can do that in one to three meetings (3 hours total). I am making this package available for $450, paid in advance. This is a $525 value. A large percentage of my clients are existing Nimble users. Many of them have been on and off Nimble several times.

CRM 71

CRM Customers Pipeline Contact 71

SaaStr

JANUARY 2, 2024

Dear SaaStr: What Is The Worst Investment You Ever Made as a Venture Capitalist? For years, I hadn’t lost any money on VC investments. But lemons ripened after the Great Boom of 2021, and now I have 4 investments of > $1m where I’ve lost almost all the money. There may be a few others. The common threads: ethical lapses, lack of 200% commitment in the founders, and/or similar issues in the CEO.

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72

Salesforce

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Sales 69

Sales Cold Call Technique B2C 69

SaaStr

JANUARY 2, 2024

At 16 years and $1.6B ARR, Zendesk today gets 14% of new business from startups. That’s a pretty significant part of the growth of their company. On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. During SaaStr Annual, Zendesk Sr. Director Brad Bowery and Andy Zhuhai, Director of Business Development at Crosslink Capital, shared how to: Craft an offer Establish your GTM strategy Build your VC channel Crafting An Offer As you think about

GTM 71

GTM Growth Start-ups Follow-up 71

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Salesforce

JANUARY 2, 2024

With AI infiltrating nearly every aspect of our lives in 2023, sales leaders saw huge industry transformations — automation, data analysis, and enhanced productivity for starters. Many AI adopters saw conversion rates and sales productivity improve by 10-30%. What other revolutionary trends will we see explode onto the scene by this time next year? Here’s what sales leaders should keep an eye on.

Sales 64

Sales Cold Call Technique B2C 64

Martech

JANUARY 2, 2024

Open-source customer data platforms can revolutionize your data management, empower your marketers and provide unparalleled flexibility and control for less money in licensing costs. But is open source the right route for your marketing organization to take? Let’s begin with customer data platforms. CDPs help businesses gather their first-party data from disparate systems and use it to build unique profiles of individual customers.

Customers 67

Customers E-commerce Price Campaign 67

Salesforce

JANUARY 2, 2024

Whether you love or dread the elevator pitch, it’s a short window of time in close quarters where a lot of verbal and non-verbal communication happens. Understanding what makes an elevator pitch effective will help you craft one that communicates everything you want in just a few moments. Whether you’re talking to a promising lead on social media or chatting up prospects in person, tailoring your pitch to the situation is key.

Pitch 59

Pitch Objectives and Key Results Appointment Non-Profits 59

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re shouting into the void, crafting content but it just doesn’t seem to stick? That’s where a solid content marketing strategy comes in. It’s your map in the digital wilderness, guiding every post and tweet to make sure they hit home. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye?

Sales 52

Sales Strategize Niche Lead generation 52

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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TaskDrive

JANUARY 2, 2024

Any sales challenge in 2024 can be tackled with the right strategies and solutions. Here are the top seven challenges to prepare for. The post Beyond the Horizon: A Sneak Peek into Sales Challenges in 2024 appeared first on TaskDrive.

Sales 52

Sales 52

Lead Fuze

JANUARY 2, 2024

Ever feel like your emails vanish into the abyss, never to spark a sale or stir a smile? You’re not alone. Crafting an email marketing strategy that cuts through the digital noise is akin to finding the perfect melody in a cacophony of sounds—challenging but oh-so rewarding when done right. Picture this: Your message lands with grace in an inbox, igniting curiosity rather than fueling frustration.

A/B testing 52

A/B testing Click Through Rate Campaign Sales 52

Martech

JANUARY 2, 2024

A few days ago, I joined a virtual holiday happy hour event with my best friend from college, Will, and our close mutual friend, Erin. Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. As we were toasting the holidays, the conversation moved toward AI and the impact it would have on the new year.

Strategic planning 130

Strategic planning Government Construction Legal 130

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re shouting into the void, trying to make your voice heard above the digital din? Keyword research using AI is like having a megaphone that reaches just the right ears. Picture this: Instead of casting nets in vast oceans, you’re laser-targeting fish already leaping for your bait. It’s smart fishing in the sea of search engines.

Niche 52

Niche Engineering Technique Contact 52

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re in a never-ending game of hide and seek with potential customers? You know they’re out there, but pinpointing them feels more like chasing shadows. That’s where automated lead generation steps into the spotlight, transforming those elusive prospects into tangible opportunities. Picture this: a world where leads come to you while you sleep—sounds dreamy, right?

Lead generation 52

Lead generation A/B testing Cold Call Technique 52

Lead Fuze

JANUARY 2, 2024

Ever felt like you’re on the brink of a great business idea , but just can’t seem to nail it down? Unearth the source of your potential success – begin digging! Think about this: every successful business once started as a mere spark in someone’s mind. Now, picture yourself holding that same potential—a seed that could grow into the next big thing.

Strategic planning 52

Strategic planning Real Estate Non-Profits Launch 52