Iannarino
AUGUST 29, 2023
I received a LinkedIn message from a supposed salesperson who suggested he wanted to introduce me to a prospect. I accepted his connection request. Being busy, it took a while for me to get back to LinkedIn. When I returned, I asked the person how I could help.
Veloxy
AUGUST 29, 2023
Field sales. This can be the thing that ends up making or breaking your business. That is why there are more than 731,000 field sales representatives in the United States. With so much money to be made from sales teams, you want to make sure that your sales team is doing things the right way. What are the biggest things that a field sales representative can do for your company?
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Search Engine Land
AUGUST 29, 2023
Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that these exclusions “aren’t intended to apply to Google properties” The notification from Google Ads was shared on X (formerly known as Twitter) by digital advertis
Martech
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Salesforce
AUGUST 29, 2023
Editor’s Note: Taylor Swift does not endorse Salesforce or its products and had nothing to do with this blog post. We’re in a golden Era of marketing, and lucky for us, so is Taylor Swift. Taylor is more than a global music sensation – she’s a marketing powerhouse, The 1 who keeps fans (and marketers) wondering what’s up her sleeve. (Yes, we’ll be referencing Taylor songs in this piece.
Search Engine Land
AUGUST 29, 2023
Search behavior has evolved since the inception of search engines. Google’s confirmation that 15% of queries are new underscores the dynamic nature of search. This exposes a weakness in traditional keyword research , which heavily relies on a user feedback loop that limits the discovery of emerging topics. This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
AUGUST 29, 2023
Optimizing your social media pages can help boost your visibility in search engine results and attract more organic traffic to your website. Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Optimizing your social media information for search Getting your profile information right at the onset can provide an edge over competitors.
Martech
AUGUST 29, 2023
Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3 million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com.
Search Engine Land
AUGUST 29, 2023
Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and Giraffe Insights research. The news comes after YouTube reported a 4.4% increase in ad revenue for the second quarter of 2023.
Martech
AUGUST 29, 2023
Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic testing — or modeling, as the savvy data community would have it. The modeling reveals that the most effective way to enhance customer response rates is not in media but in creative data.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
AUGUST 29, 2023
Google Ads API v12 will sunset on September 27, 2023. Developers are being advised to migrate to a newer version before then to ensure API access is not affected. Why we care. API updates have a direct impact on how advertising campaigns work. When an older version is no longer supported, requests using it will fail, which can disrupt campaign management.
Martech
AUGUST 29, 2023
Gamers “can’t stand” video ads. They don’t like banner and display ads either. A new report from data.ai and IDC examines the in-game ad formats most popular with marketers and users. It also confirms that the gaming experience is very much a mobile experience and that consumer spending on mobile gains is set to reach $108 billion this year.
Search Engine Land
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
The Advantexe Advisor
AUGUST 29, 2023
Most retailers and many consumer-packaged goods companies are struggling in the post-pandemic economy and the “new” new normal of consumer spending. Like most things in business, there are many theories and lots of opinions about why. At Advantexe, we are continually doing research on all things business acumen and business leadership to better serve our clients.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
SaaStr
AUGUST 29, 2023
So there’s a situation I see happening with many (not most, but many) SaaS companies as they build out the first management team: They hire a VP of Sales that doesn’t think much of the VP of Marketing. And doesn’t work with them. So they bypass marketing, do their own thing, rebuild some of that function themselves, and sort of just have … a ton of distance from marketing.
Martech
AUGUST 29, 2023
A fundamental catalyst for innovation, data fuels growth and success. Now with AI, businesses can have an actual dialogue with customers. Instead of having one-way conversations where customers provide elements marketers seek, we can help customers navigate the breadth of information we make available. In turn, we receive the information necessary to segment them.
SaaStr
AUGUST 29, 2023
So I was on a group Zoom with a number of CROs and VPs of Sales the other day and a consistent theme came up: everyone was surprised how high OTEs (On Target Earnings) had held up in the current environment. Why? Well, one would think OTEs would have to come down as every SaaS leader has gotten much more efficient over the past 12+ months, as growth venture capital has dried up, and in some cases, as times have gotten a bit tougher.
Sales Hacker
AUGUST 29, 2023
Meka Asonye is a Partner at First Round Capital based in San Francisco. Before moving into venture, Meka was an active angel investor backing companies such as Coda, Alchemy, Rimeto (acq. by Slack), Snackpass and Stytch. Previously, he served as the VP of Sales & Services at Mixpanel, where he ran the more than 100-person global revenue team.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Predictable Revenue
AUGUST 29, 2023
Debra Senra joined the Predictable Revenue podcast to discuss changes in sales leadership over the last 18 months and her insights. The post Beyond the Deal: The Importance of Post-Sale with Debra Senra appeared first on Predictable Revenue.
G2
AUGUST 29, 2023
Hiring remains a critical decision for all startups at different stages - early, mature, and scaling. Regardless of the scale and budget of the company for new hires, some fundamentals remain constant.
Lead Fuze
AUGUST 29, 2023
Whether you’re a startup or an established player, understanding how to grow a marketing agency is crucial for success in today’s competitive landscape. According to industry reports, over 86% of agencies diversified their services last year as part of their growth strategy. This staggering statistic underscores the importance of staying agile and innovative in our rapidly evolving digital world.
TaskDrive
AUGUST 29, 2023
In this comprehensive guide, we’ll teach you all you need to know to stay on top of your cold email outreach game. You can use it as your reference for designing, creating and implementing cold email campaigns. The post The Ultimate Cold Email Outreach Guide You Need appeared first on TaskDrive.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Lead Fuze
AUGUST 29, 2023
Whether you’re a seasoned real estate agent or new to the industry, understanding how to get real estate leads is crucial for your success. Approximately 5.64 million dwellings were sold in the United States during 2023. in 2023 alone, there’s no shortage of opportunities. This impressive number indicates that plenty of potential clients are out there, but how can you reach them effectively?
Sell Or Die
AUGUST 29, 2023
This episode of Sell or Die, we bring your Steve Trang. Steve is the founder of Real Estate Disruptors. He started his podcast in 2018 to inspire wholesalers and real estate agents to double their incomes by adding a second leg to their business. The podcast has grown to tens of thousands of followers, with new members sharing their success stories every week.
Lead Fuze
AUGUST 29, 2023
Whether you’re a small business owner, an online marketer, or a SaaS company representative, understanding how to get better conversion rates is crucial for your success. A mere 1% increase in conversion rate can potentially generate an additional 10% of revenue, which emphasizes the significance of optimizing conversions in today’s highly competitive digital landscape.
Search Engine Land
AUGUST 29, 2023
Making the most of your SEO strategy with limited resources can be challenging. However, there are simple and cost-effective actions you can pursue to tackle common hurdles in resource-constrained enterprise organizations. Incorporating AI to save time and establishing smoother cross-department communication for enhanced efficiency are some effective steps.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Lead Fuze
AUGUST 29, 2023
Whether you’re a seasoned insurance agent or just starting out, knowing how to get life insurance leads is crucial for your success. With the high failure rate in this industry, it’s essential to master lead generation strategies. The process of acquiring life insurance leads can seem daunting amidst the competitive market landscape. However, with tried and tested methods at your disposal, standing out from the crowd is achievable.
Search Engine Land
AUGUST 29, 2023
Title tags that include keywords rank in the top 5 positions of Google 85% of the time. That’s according to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge. Why we care. While you probably won’t find that 85% number too shocking, it’s always good to revisit fundamental SEO elements like title tags and meta descriptions to confirm whether your data indicates keyword usage (or lack of) could possibly be impacti
Salesforce
AUGUST 29, 2023
Sales teams have come a long way since the days of Post-it notes and file cabinets. First came computers, but customer data was still hard to find and tucked away in a hundred different systems. Then came sales automation. Now you could sync data across tools, reduce manual hand-offs, give every team access to the same data, and layer analytics on top.
Search Engine Land
AUGUST 29, 2023
In 2015, I joined what was a very small SEO team. Since then, we have more than tripled our size. As we grew, we faced the challenge of scaling our team and continuing to deliver strong work, all while maintaining the culture that enabled our growth in the first place. This article underscores the significance of creating a strong culture and shares our tactical steps as we grew our team.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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