Iannarino
JULY 18, 2023
More. More. More! More emails. More cold calls. More opportunities. More pipeline. I don’t suggest that activity isn’t important, nor would I argue with you that too many salespeople do too little with their time and energy, but there is a difference between activity and effective activity.
Search Engine Land
JULY 18, 2023
Negative reviews can be scary for business owners but can also be a chance to grow and improve. How you handle negative reviews affects how potential customers see your business. This article explores the importance of responding to negative reviews, determining why they happened, and tips for addressing dissatisfied customers’ concerns. Negative reviews can help your business Today’s customers largely rely on review sites to inform their purchasing decisions.
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Martech
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Search Engine Land
JULY 18, 2023
Meta has started rolling out a series of updates to enhance the Facebook video experience. The social networking platform has: Introduced new editing tools. Redesigned video Explore. Simplified its video tab. Increased engagement opportunities. Why we care. Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
JULY 18, 2023
I’ve been working in the digital marketing world for just shy of 25 years now, and one thing has not changed: Too many web build projects start with design. I managed many website builds for a successful DC-area web design and development firm for 17 years. Unfortunately, most of those builds started with the question, “What kinds of designs do you like?
Search Engine Land
JULY 18, 2023
’Cause we are living in an omnichannel world When was the last time you used fewer than three internet-connected devices in a day? Less than two? One? We’re guessing it’s been a long time (if ever). In today’s world, internet-connected devices play an integral, if not central, part of most consumers’ day. With everything from smart TVs and smartphones to tablets easily accessible and on hand, they often hop from screen to screen, splitting their attention across all these devices.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Search Engine Land
JULY 18, 2023
Bing Chat now supports visual search, which means you can now upload a photo or take a picture and have Bing Chat respond with answers around those visuals. “Visual Search in Bing Chat is rolling out now on desktop and mobile,” Microsoft Bing posted on its blog. What it looks like. Here is a video of it in action on the mobile interface of Bing Chat: Here is how it works on the desktop interface of Bing Chat: Why we care.
Martech
JULY 18, 2023
Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Improved design in Sam’s Club’s retail media network (RMN) will help advertisers pick “hero” products to show shoppers, allow advertisers to target browse pages and give customers the ability to add products from RMN ads directly to their carts.
Search Engine Land
JULY 18, 2023
While Google is opening up the discussion on giving credit and adhering to copyright when training large language models (LLMs) for generative AI products, their focus is on the robots.txt file. However, in my opinion, this is the wrong tool to look at. My former colleague Pierre Far wrote an excellent article on Crawlers, search engines and the sleaze of generative AI companies where he highlighted some of the immense challenges currently facing the online publishing industry.
SaaStr
JULY 18, 2023
Hypergrowth in today’s highly competitive and budget-constrained SaaS world may be less frequent now, but Vanta, the software tool empowering security companies to achieve compliance and manage risk, has defied the odds. With a multi-billion dollar valuation and a trajectory to double growth annually, Vanta is seizing the spotlight. In this session, CEO and Founder Christina Cacioppo, and GM of EMEA Andrew Foley, reveal the strategies that have propelled Vanta’s remarkable scaling su
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Search Engine Land
JULY 18, 2023
You’re an SEO with the best intentions of driving traffic and awareness for your brand (or client). After work, you take a spin to the grocery store and pay a few bucks more than you expected. On the way home, you stop to fill your gas tank and notice that the price per gallon is higher than the last time you filled it. You shrug and start mentally planning the next day – digging into your favorite keyword research tool, checking out site speed metrics after some asset optimizations, and priorit
SaaStr
JULY 18, 2023
Dear SaaStr: What Are The Key Habits Of Highly Successful Entrepreneurs? The most successful entrepreneurs I’ve invested in (6+ unicorns, 3 billion+ exits) are very different in many ways. Some extroverts, some introverts. Some engineers by training, others in sales or product originally. Some seem to work 100 hours a week, others seem to work hard but with more balance.
Search Engine Land
JULY 18, 2023
Kroger is breaking away from Microsoft to take its advertising platform – Kroger Precision Marketing – in-house. The new system, which the grocer has spent the last year working on, is currently in beta but all marketers are set to transition in the fall. Why we care. With 2,700 stores across 35 states, Kroger is the largest supermarket chain in the US and has historically worked with more than 2,000 brands.
Partners in Excellence
JULY 18, 2023
Let me be clear, in today’s environment winning is never easy. But we make things so complicated, we make it much harder than it should be. As a result, our win rates and results plummet. Some thoughts: Never never never, regardless how tempting, never ever venture outside your ICP! The ICP is the set of customers that have the problems we are the best in the world at solving.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Search Engine Land
JULY 18, 2023
You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to improve your Looker Studio reporting to make it more useful for clients. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. 1
SaaStr
JULY 18, 2023
So we’re getting closer!! SaaStr Annual 2023 is Sep 6-8 in the SF Bay Area! Join 12,500+ of the Best in SaaS and Cloud! And grab a final 20% off tickets here : We’ll have 7 stages and over 300 sessions and super braindates and more, and it’s early. But what’s trending right now? Here are The Top 10 SaaStr Annual Sessions (by registration) — so Far: #1.
Partners in Excellence
JULY 18, 2023
As we look at our customers’ problem solving/buying processes, a key question both we and they must consider is, “How important is this project?” Some of you may be scratching your heads, thinking, “If they are in a committed buying effort, why wouldn’t it be important to them?” We know the foundational qualifying principles is, “The pain of doing nothing must be greater than the pain of change.” They must understand the consequences of not impleme
The Advantexe Advisor
JULY 18, 2023
Part 1 of our Making Yourself Indispensable blog series focused on building an understanding of Business Acumen, while part 2 featured tips on becoming a stronger leader. The last part of the series will discuss the importance of understanding the role of the commercial side (marketing, sales, service) of the business. While this blog post is essentially written for people on the commercial side (Key Account Management, Account Managers, Marketing, Sales Professionals, etc.), in today’s newly ev
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Lead Fuze
JULY 18, 2023
Understanding how to write a professional email is crucial in today’s digital business landscape. No matter your job title–be it salesperson, recruiter, marketer or entrepreneur–being able to craft compelling emails can be key for successful communication. In this comprehensive guide on writing professional emails, we will delve into various aspects that contribute towards creating an impactful email.
The 5% Institute
JULY 18, 2023
Timeshare sales have become a popular option for vacationers looking for affordable and convenient accommodation. Whether you are considering buying a timeshare or selling an existing one, it’s essential to understand the intricacies of this market. In this article, we will explore the ins and outs of timeshare sales, providing you with valuable insights to make informed decisions.
Lead Fuze
JULY 18, 2023
Understanding how to generate leads is an integral part of any business’s growth strategy. No matter if you are a salesperson, headhunter, entrepreneur, advertiser or local business owner, the capacity to draw in and change over potential customers can decide your prosperity. In this thorough guide, we’ll look into the basics of lead generation – from comprehending what a lead is and how the procedure works, to investigating different approaches for producing leads on the web.
The 5% Institute
JULY 18, 2023
In today’s fast-paced world, networking has become an essential tool for personal and professional growth. It allows individuals to connect with like-minded people, exchange ideas, and create opportunities for collaboration. When it comes to events, networking takes on a whole new level of importance. Event networking provides a unique platform for individuals to meet face-to-face, establish meaningful connections, and expand their network.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Lead Fuze
JULY 18, 2023
Learning how to handle objections in sales calls is a crucial skill for any sales professional. Overcoming these challenges not only increases your chances of closing deals but also enhances your overall communication skills and confidence. In this blog post, we’ll delve into the art of handling sales objections effectively. We will explore common objections you might encounter during prospecting or follow-up calls such as price, budget, competitor comparisons, and timing issues.
The 5% Institute
JULY 18, 2023
In today’s fast-paced and highly competitive business world, companies are constantly seeking ways to gain a competitive edge and increase their revenue. One vital role that plays a crucial part in achieving these goals is that of a sales strategist. A strategist is a skilled professional who combines analytical thinking, market knowledge, and strategic planning to devise effective sales strategies that drive growth and success.
Lead Fuze
JULY 18, 2023
Gaining the aptitude to clinch a sale is an indispensable capacity that all sales reps, recruiters, advertisers, and entrepreneurs should perfect. The art of closing deals involves not only persuading potential customers but also understanding their needs and concerns. In this comprehensive guide, we will delve into the emotional stakes involved in closing sales.
Highspot
JULY 18, 2023
Right now decision-makers are focusing on marketing enablement. It’s not just a trend, but a catalyst for business growth through tough times and beyond. But what is familiar to some may be a mystery to others – what exactly is marketing enablement, and how do you do it well? Let’s dive into all these details, including how you can leverage marketing expertise to support sales and significantly impact business growth.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Salesforce
JULY 18, 2023
Welcome to #Salesblazer Q&A, a column by sales pros, for sales pros. Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Have a question? Ask it here. Dear Salesblazer: I’ve heard from a lot of other sellers that CFOs are scuttling their deals due to budget cuts, and I’m worried the same thing will happen to my deals.
Highspot
JULY 18, 2023
When you’re planning how you’ll build a successful sales strategy, it’s important to know where you’re starting from and where you want to end up. It’s essential that you clearly map out every step your sales team needs to take between the onset of a sales training program and its completion. Your program also needs to be built to benefit everyone —the entire sales team needs to participate because the failure of one team member can bring the whole group down.
Accent Technologies
JULY 18, 2023
The movie Oppenheimer by Universal Studios uncovers the secrets behind the Manhattan Project through the perspective of J. Robert Oppenheimer, "father of the atomic bomb." The movie showcases the beginning of the nuclear age and the power of atomic energy. Large Language Model AI technology like Custom ChatGPT represents the beginning of the Sales AI age.
The 5% Institute
JULY 18, 2023
In the world of sales and business, closing a deal successfully is the ultimate goal. To achieve this, effective communication plays a vital role. One powerful technique to seal the deal is by asking closing questions (read on for the examples). Closing questions are designed to prompt the prospect to make a decision, guiding them towards a positive outcome.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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