Fri.Feb 09, 2024

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Should Your Company Hire a Fractional Sales Manager?

Anthony Cole Training

Many companies are struggling with finding talent in today’s environment, and it is particularly difficult to find top-notch sales management talent. Depending on the industry, this role can be a very expensive one to fill, and it is critical to get it right. Every organization needs to grow revenue, and this person is the driver of keeping your sales team focused on the right activities, target clients, industry knowledge, technology solutions, and most importantly, sales skills.

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Maximize Your Productivity: Master the Art of Weekend Planning with These Proven Strategies

Iannarino

Are you ready to transform your weekends into a powerhouse of productivity and planning? Challenge yourself to adopt these game-changing strategies for sorting clutter, mastering email management, and prioritizing tasks. By dedicating just a few hours each weekend, you can streamline your week ahead, enhance your focus, and achieve your goals with unprecedented efficiency.

Product 183
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Is TikTok a search engine? Why meeting searchers’ needs matters more than semantics

Search Engine Land

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. For many, especially younger audiences, TikTok is a go-to place to search and discover information. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities.

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Fine-Tuning Your LLM? There’s a Better Way

Salesforce

Ever get an email trying to sell you a product you’ve already bought? Or had a service interaction where you had to answer the same questions multiple times with different people? Large language models (LLMs) promise to eliminate these annoyances by providing greater levels of information-sharing and personalization within your company’s operations.

Legal 122
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Pinterest announces major ad partnership with Google

Search Engine Land

Pinterest announced a new ad partnership with Google designed to boost its ad revenue. This marks Google as the second third-party ad partner for Pinterest, following its multi-year collaboration with Amazon that was unveiled last year. Why we care. This collaboration provides an opportunity for brands running campaigns with Google Ads to not only broaden their reach but also engage with an active, high-value consumer base.

Follow-up 121
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. Before joining Zapier, Giancarlo was at Atlassian as a technical sales lead before moving to DropBox as a Senior Director of Growth and Monetization, and was CMO at Confluent – so he

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Dear SaaStr: What Are The Common Problems With “Founder CEO’s”?

SaaStr

Dear SaaStr: What Are The Common Problems With “Founder CEO’s”? Founder CEOs are better, all things being equal. They go the distance. They care the most. They know it cold. And in fact, about 90% of SaaS companies that IPO still have their founder as CEO : SaaS CEOs That Go The Distance, To IPO … Tend To Be Founder-CEOs (Updated) Ultimately I see only one problem with founder CEOs: If they can’t constantly recruit, and recruit again, and recruit again , a world class ma

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Why now is the time to pay attention to micro-communities

Martech

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. In the early days of web-based communities, we had LiveJournal and MySpace, with Facebook, Reddit and other forums following soon after. I used to imagine the internet then (and still do) as a city-like entity — apps and websites connected by wires like neighborhoods, each with their own rules and

Niche 107
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Best of SearchBot: Create letter explaining SGE to clients and provide actionable steps

Search Engine Land

Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers.

Clients 93
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Megan Michuda: Spotlight on the expert

Martech

Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Denver, Colorado native Megan Michuda has been wrangling martech in the finance space for almost 14 years. She’s an advisor to martech stack management platform CabinetM and built her own stack management tool Stacktus that CabinetM later acquired.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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The Secret to Successful Inventory Management

The Advantexe Advisor

Sometimes, concepts of Business Acumen can seem really straightforward, and other times they can seem very complex. Inventory management is one of those concepts that seems fairly easy to grasp but in practicality, it is a complex and critical science that can make or break a business. I’ve been facilitating an awesome high-potential leader program for a client who manufactures large and expensive B2B equipment.

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How to Identify Candidates Who Will Succeed in Your Sales Roles

Understanding the Sales Force

Suppose you have a project or task that you don’t particularly enjoy doing, but despite your lackluster feeling, must complete it. Do you seek out the most efficient way to complete the project or task, or default to the most inefficient way to complete it? Let’s take recruiting, selecting and hiring salespeople. For HR, that’s part of their job.

Clients 77
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The Founder Mindset: 3 Places Pessimism Balances Optimism

Sales Hacker

Founders are all in. They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. It would be nearly impossible to not have a constant dose of optimism in order to stay the course (some may go as far to say delusion).

GTM 67
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Enterprise businesses, it’s time to leverage sales engagement to unlock revenue

SalesLoft

Big growth targets are driving enterprise businesses back down to small and midsize businesses (SMBs), where there are hundreds of millions of dollars in incremental revenue available for the taking. According to small business statistics from the SBA, small businesses comprise 99.9% of US businesses. That’s a massive TAM — 32.5 million to be exact.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The CEO’s Guide to Mastering Task Management: Smart Strategies to Delegate Tasks Effectively

TaskDrive

Learn how to delegate tasks effectively as a CEO and discover how AI-powered virtual assistants can help you grow and scale. The post The CEO’s Guide to Mastering Task Management: Smart Strategies to Delegate Tasks Effectively appeared first on TaskDrive.

Sales 40
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The Tenure Crisis……

Partners in Excellence

Preface: My apologies, this is very long. But it needs to be. The tenure crisis is not a simple issue. The impact of the tenure crisis robs all of us of opportunity. There is so much potential–both revenue growth, organizational and individual growth. We need to pay attention to, not adopt “work arounds.” We have a tenure crisis.

Pipeline 112
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Google TV: What you need to know about CTV buying in Google Ads

Search Engine Land

Google Ads recently introduced the ability to buy Google TV inventory programmatically. This new connected TV (CTV) placement allows advertisers to expand their video advertising to the living room alongside existing options like YouTube TV. This article covers how Google TV differs from YouTube TV, the implications of this addition for media buyers, and recommendations on optimizing campaigns leveraging this emerging ad placement.

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How to categorize customer data for actionable insights

Martech

Marketing success depends on truly understanding your customers. But how do you make sense of it all with the deluge of customer data flooding modern companies? The answer lies in organization. Grouping customer data into larger categories can help you think more expansively and deeply about how to use this data to improve your business with: A better view of your customer.

Customers 111
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Google drops Web Stories from image results, Google Discover carousel view and more

Search Engine Land

Google has stopped showing Web Stories in image search, the carousel view in Google Discover, plus the grid view is now a carousel view in the Google search results. Plus Google made some other availability changes to Web Stories. Announcement. “To make sure our documentation aligns with how the feature appears in Google Search. Web Stories don’t appear in Google Images anymore, and the grid view is now a carousel view in Search results,” Google wrote.