Iannarino
DECEMBER 6, 2023
In the realm of B2B sales, credibility isn't just an asset; it's the currency that powers success. There are many ways a salesperson can earn credibility—and there are even more ways to undermine it. To prove to clients that you deserve their trust, consider the following ways to demonstrate your credibility.
Force Management
DECEMBER 6, 2023
This month, the Revenue Builders podcast features conversations with some truly inspiring leaders. In their discussions with John Kaplan and John McMahon, these leaders shared stories of leading and scaling some of the most influential sales organizations of our time. They didn't always get it right on the first try, but now their lessons can be yours too.
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Search Engine Land
DECEMBER 6, 2023
Google Analytics 4 audiences can now be easily created and applied directly within Google Ads. Marketers now have the capability to build Analytics audiences, including predictive audiences, using the Audience Manager feature and during the campaign creation process Why we care. This new capability helps marketers understand their audience better through Google Ads.
Martech
DECEMBER 6, 2023
This February, Google and Yahoo will begin enforcing new requirements for bulk email senders. The guidelines largely focus on three areas: authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Google defined bulk senders in an early-October announcement as “those who send more than 5,000 messages to Gmail addresses in one day,” which caught the attention of email marketers in both B2B and B2C circles.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
DECEMBER 6, 2023
Generative AI is revolutionizing SEO , especially for large websites dealing with complex technical challenges. AI’s exceptional capacity to analyze data, forecast trends, aid content creation and automate tasks can help shift your SEO approach from reactive to proactive. Discover 10 ways to enhance your SEO using generative AI tools like ChatGPT, Bing Chat and Claude by Anthropic. 1.
Salesforce
DECEMBER 6, 2023
Generative AI and LLMs (large language models) have turned the world of conversation design upside down. People were already on the fence about automation and chatbots. And now, they’re also learning about autonomous agents. When experimenting with conversational AI, it’s easy to get lost in the innovation and forget the principles behind it. That’s when resources, such as our recently launched Conversation Design Guidelines for Salesforce Lightning Design System (SLDS) can provide direction in
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Salesforce
DECEMBER 6, 2023
Salesforce Admins have the power to deliver success for their companies. How do they do it? Here are my four Salesforce Admin tips to deliver success for your organization. 1. Hone your skills To be a great Salesforce Admin, it’s not just about having great technical skills. Technical + soft skills = admin success! The Salesforce Admins Skills Kit features 14 skills Salesforce Admins need to be successful in today’s world.
Search Engine Land
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Martech
DECEMBER 6, 2023
Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). This decision comes in the wake of an Adalytics report claiming that Google search ads were appearing on inappropriate non-Google websites through the SPN, creating potential risks for brand safety. The flagged websites referenced in the research contain pornographic, sanctioned, and pirated content.
Search Engine Land
DECEMBER 6, 2023
Google’s November 2023 core update took about 26 days to fully roll out and was completed on November 28th. Now that the update is done, I wanted to share some data on how this November core update compared to the data on the October 2023 core update. In short, the data shows that the November 2023 core update was more volatile than the October 2023 core update.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Martech
DECEMBER 6, 2023
We’re excited to share WordPress VIP’s 2023 Content Marketing Tech Report. This in-depth research of over 1,500 marketing professionals reveals key insights into how top brands are leveraging martech tools and AI to drive business growth through content. This report is essential reading for anyone looking to maximize their content marketing results.
Search Engine Land
DECEMBER 6, 2023
In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. This partnership has its challenges. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. By harnessing the methodical prowess of SEO and the storytelling of PR, the enterprise can orchestrate an integrated marketing campaign that resonates in a way that influenc
Martech
DECEMBER 6, 2023
Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The technology uses a universal, cookie-free impression pixel that customers can add to digital campaign content to track reach, engagement and impact. The aim is to distinguish efficient channels for messaging customers and eliminate the waste of those channels that are ineffective.
Search Engine Land
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Martech
DECEMBER 6, 2023
Negotiating with martech vendors requires a strategic approach that goes beyond budget considerations. From defining core needs to mastering emotional intelligence, here is a roadmap to navigate the nuances of vendor dynamics. Dealing with martech vendors Martech vendor negotiations are never the same – even when dealing with a company you already do business with.
Search Engine Land
DECEMBER 6, 2023
Google Search Console will stop reporting on the product search results within the Performance reports in Search Console and the Search Console API starting in January 2024. Those websites that have product pages will soon no longer be able to click on the search appearance filter and see the product results option. Announcement. Google posted this news at around 3:45 am ET on X, saying, “Earlier this year, Search Console split the Product results search appearance into two: Merchant listi
Salesforce
DECEMBER 6, 2023
What if your financial services team could find the perfect tool to acquire new customers, deliver exceptional service, and drive growth? The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind.
Search Engine Land
DECEMBER 6, 2023
The purchase journey of a B2B buyer differs greatly from that of a B2C shopper. With the proper strategy, SEO can become a strong acquisition channel for any organization in the B2B space. Below are top tips for ensuring your SEO strategy is set up for success across every stage of the B2B buyer’s journey. Understanding the B2B buyer’s journey The buyer’s journey can still be viewed through the traditional purchase funnel lens of awareness, consideration and decision.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
G2
DECEMBER 6, 2023
Building extraordinary is a continuous process that requires commitment and a clear vision. Leaders must focus on fostering a culture of excellence, empowerment, and transparency to create alignment with the company's goals.
Membrain
DECEMBER 6, 2023
If there’s nothing else to do, salespeople should default to prospecting. That’s a pretty decent rule of thumb, one we’ve all heard more than once. After all, effective prospecting is the key to keeping the pipeline full and sales results consistent.
Martech
DECEMBER 6, 2023
For years, CTV and linear television have been battling it out for viewership numbers. And it looks like CTV is coming out on top. Seeking more flexibility and lower costs, consumers have cut cords en masse , resulting in CTV viewership surpassing linear. With ~230 million users in the U.S. alone, CTV offers a clear opportunity for advertisers to reach new audiences.
Partners in Excellence
DECEMBER 6, 2023
Preface: This post has no redeeming value other than some possible humor and letting off steam…… Increasingly, my social feeds are posts filled with emojis. While I use the occasional , , emojis; I struggle with posts that are filled with these. Am I missing some sort of meaning or hidden implication ? Our language continues to evolve, we adopt new jargon or buzzwords.
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Martech
DECEMBER 6, 2023
Can you recall a piece of content you were working on that was either all text or all imagery? As marketers, we often work with a mix of text and visuals — social posts, ebooks, blog posts, email campaigns, white papers, landing pages and paid advertising. Our best tactics combine words and images to help tell a memorable story, emotionally connect with our audience, and create meaning.
The Advantexe Advisor
DECEMBER 6, 2023
As we race to the end of the year, business leaders are busy trying to close up 2023 with a flourish as they prepare for what feels like a very bumpy beginning to 2024. The Advantexe research team has been busy surveying industry leaders, conducting research, and leveraging our daily global interactions with participants of our Business Acumen learning programs to cull three big macro business trends that are about to hit.
David Meerman Scott
DECEMBER 6, 2023
I love this quote from Kim Gordon, founding member of the band Sonic Youth: “ People pay to see others believe in themselves ”. Gordon, as one of the early women of rock and roll, is a role model for a generation of women.
Salesforce
DECEMBER 6, 2023
It’s the time of year when we reflect on the past year and look ahead. There are signals showing us what design trends are coming – from the most attended Dreamforce sessions to the design discussions on LinkedIn and Trailhead design groups. What we’re noticing is that whether you’re a developer, admin, architect, or business leader, design will matter more than ever.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
G2
DECEMBER 6, 2023
Unlock the secrets of software buying with Joe Kevens! Dive into B2B SaaS Reviews' surveys and review insights about buyer trust, usage, and preferences.
Salesforce
DECEMBER 6, 2023
As AI intensifies the need for trusted data, many businesses are rushing to fortify their data foundations. In fact, 86% of analytics and IT leaders agree that AI’s outputs are only as good as its data inputs. To get the most out of data for small businesses, it needs to be “clean.” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently.
Sell Or Die
DECEMBER 6, 2023
Today we are joined by Kip Theno, he is Head of Practice Sales at SamaCare, commercializing partnership hyper-growth for the U.S. market. Kip brings more than twenty five years of experience in executive sales leadership for an array of medical technology companies. Kip was the founding Vice President of U.S. Sales for iCardio Corporation/Diagnostic Partners, commercializing the advanced digital cardiovascular diagnostics company from inception.
Salesforce
DECEMBER 6, 2023
Small and midsize businesses (SMBs) represent a huge opportunity for sellers. According to the U.S. Small Business Administration (SBA), 99.9% of U.S. businesses are small businesses. That means there are a lot of prospects to go after. Even better, SMBs tend to make decisions faster than enterprise companies, in part because there are fewer decision-makers involved.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
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