Anthony Cole Training
AUGUST 16, 2024
Every business that has ever been started has done so by wanting to position its products or services on a continuum between the two extremes of value and price. Some businesses (think Apple, Ritz Carlton) are focused on delivering a high value experience. Some businesses (think Walmart) are focused on being the low-cost provider in their industry. Most businesses land somewhere in the middle.
Martech
AUGUST 2, 2024
Nature is a genius at adaptation. For over three billion years, organisms acclimated to the earth’s evolving environment with elegant strategies. The annual marketing plan’s reputation isn’t quite as respected. It’s an activity usually faced with dread. However, planning works better if marketers take a cue from how nature approaches change. “Oh, goodie!
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Hubspot
AUGUST 20, 2024
When was the last time you really looked around the toothpaste aisle? It’s overwhelming. You’re faced with a huge amount of choices — possibly even dozens depending on the store you’re in. Imagine having to actually make a buying decision purely by shopping through the toothpaste aisle. My guess is that you’d either get overwhelmed and choose something that you later regret, or you’d choose to buy nothing at all.
Salesforce
AUGUST 15, 2024
Every year our customers gear up for what is typically their busiest sending season of the year: Black Friday and Cyber Monday (or as it has become known in recent years, Cyber Week). Last year was no exception. From November 21 through 27 our customers sent a record-breaking 54 billion messages on the Marketing Cloud platform. Our peak sending day on Black Friday saw double-digit growth at 12% year over year, surpassing 10.2 billion sends.
Speaker: Matt Sunshine, CEO at The Center for Sales Strategy
AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.
Search Engine Land
AUGUST 1, 2024
In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. Today’s landscape of search engine tools powered by AI For many SEOs, Google remains the loudest voice in the room.
Heinz Marketing
AUGUST 9, 2024
By Carly Bauer , Marketing Consultant at Heinz Marketing Artificial intelligence (AI) is transforming the marketing landscape, offering businesses unprecedented opportunities for efficiency, personalization, and scalability. However, as powerful as AI is, the human touch remains irreplaceable in fostering genuine connections and building trust with customers.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Martech
AUGUST 20, 2024
Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.” This underscores the potential risks and benefits that AI presents to society.
Hubspot
AUGUST 7, 2024
Early on in my position as head of business development at Lead Prosper, a SaaS company, I found myself on the receiving end of a software demo for an industry-leading company. After some initial discovery, the capable sales rep dove into the platform to give me a look at one of the functionalities I was most interested in. But during the live demo, disaster struck.
Salesforce
AUGUST 15, 2024
Let’s say you start your workday by checking your email and going over your sales stats. You peek at your calendar to confirm a few meetings. Then, you get pinged with an urgent message from a coworker and jump on a quick call to chat. You just used four business tools and your day has just begun. No matter your goals, there are tools you can use to save time, reduce errors, and increase your bottom line.
Search Engine Land
AUGUST 30, 2024
We all love to take a little time away from the grind during the slow season (which for many of us is right now), but smart PPC marketers are also using the time to get in the prime position when the tide is higher. In retail, that will fire up in October (probably earlier than ever this year). In B2B, that means prepping for the end-of-year push that comes from needing to hit quotas and engaging brands about to be flush with new yearly budgets.
Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager
In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.
Heinz Marketing
AUGUST 21, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing Nowadays, Artificial Intelligence (AI) is no longer just a buzzword—it’s a powerful tool that drives innovation, efficiency, and competitive advantage across industries. B2B companies are adopting AI to transform everything from supply chain management to customer relations. However, with great power comes great responsibility.
Engage Selling
AUGUST 12, 2024
Let’s face it: Asking for the business can be terrifying for many sales reps. But here’s a game-changing approach: Start closing early… For more strategies like this, check out my … The post My Secret for Asking for the Close first appeared on Colleen Francis - The Sales Leader.
Martech
AUGUST 14, 2024
Left to right: Lilit Davtyan, CEO, Phonexa and Kristen Haines, CEO, MailCon kick off MailCon New York 2024. Image: MailCon. A year of changes requires a shift in tactics for email marketers. At the start of the year, Yahoo and Google issued new rules for bulk email senders. Now marketers have to decide what steps they need to take to avoid getting emails rejected in the “post-Yahoogle” era.
Hubspot
AUGUST 7, 2024
The secret's out: behind every “How do they do it all?” SaaS worker is a CRM platform holding their life together. If you're new to the world of CRMs, then prepare to have your world turned upside down. I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Salesforce
AUGUST 6, 2024
Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist? Not yet, but the building blocks for enabling it are already here.
Search Engine Land
AUGUST 15, 2024
As more people adopt AI tools to generate content for SEO, the line between inspiration and plagiarism is blurred. Many are asking: Is using AI in content creation plagiarism? Or is it simply the next step in the evolution of creative collaboration? Let’s explore. How AI creates content Let’s look at how AI generates content to set the foundation for this discussion.
Heinz Marketing
AUGUST 13, 2024
By Tom Swanson, Engagement Manager at Heinz Marketing We often think of “Spearfishing” as largely for net-new logos. Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. It makes sense to double down on those who’ve already opened the door. This is marketing 101, but how do we actually make it happen?
Sales Nexus
AUGUST 28, 2024
Seamlessly Switch from Mailchimp to SalesNexus in Just 5 Minutes For many businesses, managing and nurturing email subscribers is a critical aspect of marketing. If you’ve been using Mailchimp for this purpose but are considering a switch to SalesNexus, you’re in luck. Transitioning from Mailchimp to SalesNexus has never been easier, thanks to our streamlined process that allows you to transfer your entire subscriber list in less than five minutes.
Speaker: Jason Cottrell and Gireesh Sahukar
Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.
Martech
AUGUST 12, 2024
HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pick out the game-changers from the nice-to-haves. This month, the big news is all about improved data management, making customer interactions smoother and cutting down the time you spend on busy work. Sales teams, get ready to level up with awesome new tools for managing leads.
Hubspot
AUGUST 27, 2024
As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. It can help them to be resilient to changing market conditions, and achieve their profitability goals.
Salesforce
AUGUST 7, 2024
When a customer isn’t happy, businesses tend to scramble and try to turn things around. However, reactive marketing is like a Band-Aid. It might stop the immediate hurt or frustration, but it doesn’t fix the underlying problem. Eventually, the wound could be reopened. The way around this is to build customer loyalty with an “always on” marketing strategy.
Search Engine Land
AUGUST 5, 2024
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld , senior digital marketing manager at Cypress North, shared their top actionable recommendations to help you create better-targeted ads, manage ad spend effectively and run more successful ecommerce and B2B campaigns.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Heinz Marketing
AUGUST 1, 2024
By Maria Geokezas , Chief Operating Officer at Heinz Marketing Here at Heinz Marketing, we are optimistic about AI’s future impact on B2B marketing. We believe it’s essential to continuously explore and test new tools and technologies—including AI—to optimize our work and enhance the B2B marketing strategies we develop for our clients. While this is standard practice for any B2B marketing firm, we go a step further by viewing our work as an opportunity to positively influence careers and
Engage Selling
AUGUST 14, 2024
Loyalty’s not extinct—it’s just got new rules. Forget hats, donuts, and shared rituals. Today, it’s all about the concrete value you offer. Are you delivering? For more strategies like this, … The post What Loyal Customers Demand first appeared on Colleen Francis - The Sales Leader.
Martech
AUGUST 8, 2024
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
Hubspot
AUGUST 26, 2024
I remember it like it was yesterday — I was just starting out in SaaS sales, and I had identified a promising account I wanted to target. I identified a key stakeholder with purchasing authority, reached out with a simple yet elegant email pitch, and they responded asking me for a contract they could sign right away. I woke up to my alarm clock shattering that fantasy.
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Salesforce
AUGUST 29, 2024
Just because you work for a B2B company doesn’t mean your social media presence has to be dry and super formal. The decision-makers you’re trying to reach are human too. They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects.
Search Engine Land
AUGUST 14, 2024
Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at an all-time low (because you just started working together), so it’s easy to feel a lot of pressure to perform.
Anthony Cole Training
AUGUST 9, 2024
In selling, you should have various rules of engagement when it comes to cultivating a prospect. Across the country, most salespeople just chase prospects. They do not follow any rules of engagement. They fundamentally lack a process, a decision tree, if you will, for deciding yes or no in terms of determining if a prospect is truly a prospect for them.
Engage Selling
AUGUST 21, 2024
Ever been ghosted by a prospect? It’s probably because you’re going too narrow. Here is the bare minimum number of stakeholders you must cultivate. For more strategies like this, check … The post The Minimum Number of Stakeholders first appeared on Colleen Francis - The Sales Leader.
Speaker: Beth Sunshine, SVP, Up Your Culture
When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.
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