September, 2022

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The Secret to Selling More? Just Be Human

Cerebral Selling

Have you ever been completely put off by the rep on the other end of a sales call? Maybe it was their tone, demeanor, or that they didn’t have their camera on. Maybe they seemed distracted, low energy, or disconnected from the product they were selling. Perhaps it was all these things. The way sales reps show up matters to buyers. And in an increasingly digital and virtual world, it matters more than ever.

Sell 147
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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. I’m the head of Product at Datanyze, specializing in sourcing up-to-date prospect contact info to keep your pipeline flowing and sales funnel fresh.

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Why Sales Leaders Must Improve Sales Effectiveness

Iannarino

It is important for sales leaders to understand that, when pursuing a deal, the contest isn't between their company and their competitor's company. Nor is the contest between their solution and their competition's product or service. Instead, it's a contest between the salespeople trying to win the client's business. A salesperson with greater sales effectiveness will beat a salesperson with a lower level of effectiveness.

Sales 269
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Your Sales Narrative For Times of Uncertainty

Cerebral Selling

Despite dealing with economic and geopolitical curveballs for the past 2+ years, uncertainty in the market shows no signs of slowing down. With heavy talk of inflation and a looming recession (or a recession that’s already started) buyers are anxiously shifting their budgets, headcount, and growth plans, leaving salespeople to hear objections like: now isn’t the right time. my CFO is asking me to put together a “recession plan”. call me back when the storm passes. we’re only moving forward with

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Best Time to Cold Call

Iannarino

Salespeople are a superstitious bunch. There are those who believe Monday isn't a good day to make cold calls, and there are those who believe Friday is the best day to do it. A technology company recorded the outcomes of 40 million calls, and their data revealed something quite simple and, perhaps, expected. The best time to make cold calls is between 9:00 AM and 5:00 PM on weekdays.

Cold Call 269
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How Strong are Your People at Sales Negotiation?

Anthony Cole Training

Negotiate by definition is to deal or bargain with others in preparation of a contract or business deal. As a verb, negotiate means to move through in a satisfactory manner. In the world of selling, both of those definitions are relevant and important. Oftentimes, sales negotiation tactics seem to be related to price – giving or getting the best rate or fees for a product or service.

Negotiate 308

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Five Techniques to Enable Your Sales Team to Be a Revenue Powerhouse

Sales Pop!

Any sales team can hit a high note for a single month. But a sales team that consistently meets and exceeds expectations over the long haul only happens when you follow a deliberate and careful strategy. A defined and formalized sales process is one of the strongest indicators of future revenue. The most effective sales teams across industries, especially in SaaS, are the most efficient.

Technique 246
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Your First Funnel Challenge Review: Should You Sign Up?

ClickFunnels

The post Your First Funnel Challenge Review: Should You Sign Up? appeared first on ClickFunnels. Thinking about joining the Your First Funnel Challenge ? Not sure if it’s worth your time or money? In this Your First Funnel Challenge review, we’ll give you an inside look at the program and what it has to offer. We’ll also share our thoughts on who it’s for (and NOT for).

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How to Create a Sense of Urgency in the Mind of Your Customer

Cerebral Selling

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. the real reason they buy). As a result, they suffer with low close rates and poor forecast accuracy. Does this narrative sound familiar?

Customers 213
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Common Sales Mistakes in 2022

Iannarino

There are three generations of sales approaches being used today. The first is the legacy approach, which is over 50 years old. The second and most common is the legacy solution approach, which is around 35 years old. The third approach is the modern sales approach, and ironically, it is the oldest of the three.

Sales 294
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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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How to Prospect in Sales – It’s an A Priority

Anthony Cole Training

In analyzing those salespeople who are successful year after year, we find significant consistencies in prospecting behavior and practice management. These top sales producers adhere to “The ONLY "A" priority is prospecting” principle. Successful salespeople service accounts just like everyone else. They also have fires to put out and meetings to attend.

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The 10 Essential KPIs for Sales Operations in 2023

Veloxy

The U.S. Bureau of Labor Statistics reports that the demand for Sales Operations and Research Analysts has spurred a 25% job growth rate —over three times the national average. Sales operations teams analyze and optimize individual and corporate sales strategies. Methods are open-ended. Some professionals play dual roles (both operations professionals and sales service providers).

Represent 147
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From An Agency Perspective: Marketing Steps To Grow Authority To Your CBD Brand

Sales Pop!

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. In this highly competitive and fast-growing market, proper digital marketing is crucial to make CBD brands stand out. To help you out, here are five practical tips to get your brand moving up in the CBD niche. 1.

Legal 182
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3 things customers expect from marketers to prove that they’re human

Martech

Marketers are using more automation tools to improve workflow efficiency and scale campaigns. But they have to remember that they’re marketing to humans, and that customers expect a human touch. There are three main values that customers expect at every touchpoint, according to CEO and founder of B2B marketing consultancy Simple Strat, Ali Schwanke, who spoke at The MarTech Conference.

Customers 145
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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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8 Web Design Principles and Laws that Work in 2022

ConversionXL

Your website design is more important for conversions than you think. You can implement every conversion-boosting tactic in the world , but if your web design looks like crap, it won’t do you much good. Design is not just something designers do. Design is marketing. Design is your product and how it works. The more I’ve learned about the principles of web design, the better results I’ve gotten.

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How to Improve Sales Performance

Iannarino

Selling is a craft. It's a performance. It's also a bit of a mystery. Why is it that two salespeople who work for the same manager have different results? Both salespeople sell the same thing, to similar clients, at the same price. If one salesperson complains about an underhanded competitor, another salesperson has little trouble dispatching that same competitor.

Price 286
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The Power of Open-Ended Questions in Sales & Sales Management

Anthony Cole Training

Conversation is much more pleasant than interrogation. This is important for an effective coach to remember because after two or three questions, a salesperson is going to feel like they are being attacked. This is also true for prospects.

Sales 292
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The Best in SaaS Are Just Growing Faster Than Ever. I Mean, It’s Crazy.

SaaStr

As this gets published, I’ve just about finished giving my talks at 2022 SaaStr Annual. And thank you so much to everyone that came, or watched the streaming. It really means a lot. And one of my themes was that while the markets are down, I mean way down — the best in SaaS are still growing at jaw-dropping rates. I put together this slide: No doubt, some categories are still recovering from a Covid Hangover.

Sell 140
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Gain More Visitors to Your Online Cannabis Store

Sales Pop!

As the cannabis industry continues to grow, more and more people are looking to start their online cannabis stores. If you’re one of these people, you’re likely looking for ways to increase traffic to your store and boost sales. However, there is a lot of competition within the cannabis industry, and getting a foot in can be really difficult.

Retail 154
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What Makes A Salesperson Successful – 8 x Tips

The 5% Institute

In this article, you’ll learn exactly what makes a salesperson successful, by following these proven and effective sales techniques. These techniques are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques. Read on to learn what makes a salesperson successful.

Technique 139
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Don’t Be Boring! Top 10 Ways to Effectively Moderate a Panel Discussion

David Meerman Scott

At most conferences, the panel discussions are terribly boring. In fact, some panels are so dreadful that many attendees use the time to network in the hallways or check emails. But it doesn’t have to be that way!

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B2B Sales 101 - Getting Started

Iannarino

The best performers in any endeavor are dedicated to the fundamentals of their work. As B2B sales grows more complicated and complex, it's worth looking at Sales 101, the fundamentals. Those new to B2B sales must master the fundamentals to find their footing and develop their skills. Experienced salespeople in a slump would do well to recommit to the foundational concepts of Sales 101.

B2B 278
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Content marketing: What it is and why marketers should care

Martech

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

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Dear SaaStr: How Can I Make Sure My Board Doesn’t Fire Me?

SaaStr

Dear SaaStr: How Can I Make Sure My Board Doesn’t Fire Me? Founders are often guarded toward most VCs. Perhaps they should be. That’s a different, and longer conversation. And one thing founders tend to worry about is — can I be fired by my investors? First, it’s tough to be truly fired if you control the majority of the board, voting shares, et c.

Start-ups 139
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Improve Sales More Quickly

Sales Pop!

Most sales representatives struggle to figure out a better procedure, but there is a way to improve sales more quickly. A traditional approach is, ‘if you don’t know, just ask.’ But the qualifier is the differentiator for success, which is who you ask matters most. Adding to the dilemma is that each company operates differently, so how can one uniformly ask the right question and person to improve sales?

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How To Position Yourself As A Trusted Sales Professional

The 5% Institute

In sales, positioning yourself as a trusted sales professional can mean the difference between having ‘an OK’ sales career – and absolutely thriving in your industry. So, what is a trusted sales professional; and how do you position yourself in this way to your potential clients? In this article, you’ll learn: What is a trusted sales professional? Behaviours that’ll break trust.

Trust 138
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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Meeting And Call Planning, Getting The Most Out Of Each Meeting

Partners in Excellence

I’ve been revisiting a lot of selling basics. We take for granted that people, us, understand the basic of selling. What we do, why we do it, who it’s for… The reality is few training programs address these things well, focusing instead on how we do these things. And, over time, we forget these basics, running on autopilot. We just do what we have always done, moving unconsciously through our and our customer’s days.

Meeting 133
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What to Say in a Sales Interview

Iannarino

For five years, I interviewed people. Some days, I interviewed as many as 40 people. These were short interviews for people who worked in distribution centers and manufacturing companies. Part of this experience was in my family's business in Columbus, Ohio. The rest of the time I spent interviewing and hiring was in Los Angeles, California, where I would eventually be forced into outside sales.

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How Allied Beverage is transforming customer experience

Martech

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

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Dear SaaStr: How Do Founders Take Advantage of VCs?

SaaStr

Q: There are a lot of examples of VCs taking advantage of entrepreneurs. What are some examples of entrepreneurs taking advantage of VCs? I can name a few. But, it mostly comes into play in smaller scale outcomes and startups that have only raised a round or two: In a small acquisition, not paying investors 1x or 2x or whatever the documents state.

Contract 138
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.