Anthony Cole Training

JUNE 16, 2016

5 Things to Do to Own a Sales Team Built for Growth.

Sales 128

Sales Growth 128

ConversionXL

JUNE 9, 2016

Seth Godin once said, “You can use social media to turn strangers into friends, friends into customers and customers into salespeople.” [Tweet It!]. Strangers into friends? Of course. Friends into customers? Yep, it’s relatively easy to promote your site (where followers and friends can make a purchase) on social media. Customers into salespeople?

Retail 85

Retail Cross-sell Up-sell Promote 85

Partners in Excellence

JUNE 14, 2016

We equip our sales teams with the ability to answer any question customers might have about our products and services. Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. They sometimes can present feature – benefits, for example, “improved productivity, reduced cost,” and so forth.

X-functional 84

X-functional Customers Manufacturing Sales 84

Hubspot

JUNE 28, 2016

As of just last week, Instagram hit a major milestone : the platform doubled its monthly active users to 500 million in just two short years. What's more, over half of those monthly users -- 300 million, to be exact -- are active on the platform daily. That's a whole lot of action. All that said, it should come as no surprise that Instagram has become a place of interest for businesses.

Campaign 78

Campaign Follow-up Start-ups 78

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Understanding the Sales Force

JUNE 16, 2016

Image Copyright 123RF Stock Photo. If you are a regular reader, you might recall this great article on Selling to a CEO. In that article I also mentioned some of the expanded Sales Competencies that Objective Management Group (OMG) now measures. Before April, Relationship Building and Mastery of Social Selling were findings in our evaluations but now, they are full blown competencies with complete sets of attributes.

Sell 78

Sell Relationship building Sales 78

The Sales Hunter

JUNE 7, 2016

One of the best things any salesperson can do is develop a list of 10 questions they feel comfortable asking. The questions have to fit your personality and your market and allow you to move the process forward. Below are what I’ve found are the 10 best sales questions you can use. The questions […].

Customers 74

Customers Sales Process Cold Call 74

ConversionXL

JUNE 28, 2016

Developing organizational trust in your process and results is the most critical piece in the optimization process. An organization that has been burnt by broken tests or disillusioned by a trough of losing tests won’t be able to maintain enthusiasm for its testing program. And a culture of experimentation is important, not only for your job security, but for the effectiveness of your testing program.

A/B testing 79

A/B testing Launch Trust UX 79

Partners in Excellence

JUNE 10, 2016

Over the past several months, Hank Barnes and I have had periodic discussions about the Customer Journey and mapping the journey. While many large consulting companies and other experts talk “expertly” about mapping the customer journey, creating content, experiences, and engagement. When you study their work, it’s usually focused on buying done by individuals.

Customers 70

Customers B2B Pipeline Consult 70

Hubspot

JUNE 24, 2016

The average office worker sends 40 emails per day. That's 40 opportunities to market yourself and your business in those individual emails you send, every single day. A lot of people treat their email signatures like an afterthought, which makes for a real missed opportunity. Those signatures are a chance for you to make it clear who you are, make it easy for people to reach you, and give people a place to go to find out more -- either about you, about your business, or about something you're wo

Contact 78

Contact Clients Appointment Follow-up 78

A Sales Guy

JUNE 23, 2016

Last week I spoke at Sales Machine with some other great folks, Seth Godin, Gary Vaynerchuk, Simon Sinek, and more. I was on a panel with the brilliant Jill Rowley and the ever engaging Jamie Shanks. We were talking about social selling and how the tools available to sales people today have never been so powerful in helping salespeople connect with buyers.

Sell 67

Sell Sales Education Gaming 67

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

The Sales Hunter

JUNE 14, 2016

An objection from a customer is not a reason to panic. Thinking you’re never going to have a customer object to something is not realistic. Here are 10 responses to consider: 1. Ask the customer to share with you more insight as to why they raised the objection. I always say it’s not the […].

Customers 74

Customers Service Consult Closing 74

Understanding the Sales Force

JUNE 20, 2016

It isn't as good as the Father's Day gifts I received from my wife and son, but I love it just the same. My team at Objective Management Group (OMG) built a great new tool and this one does not help us to more effectively evaluate sales forces and assess sales candidates. We're already pretty darn good at that. The new tool allows me to quickly grab and analyze data faster and more effectively than I ever could before.

Appointment 67

Appointment Sales Prospecting 67

ConversionXL

JUNE 13, 2016

Even A/B tests with well-conceived test concepts can lead to non-significant results and erroneous interpretations. And this can happen in every phase of testing if incorrect statistical approaches are used. This post will illustrate the 10 most important statistical traps to be aware of. Of course, we’ll also give practical tips on how to avoid these traps, and therefore, how you can be sure your results are valid.

A/B testing 77

A/B testing Non-Profits Conversion Follow-up 77

Partners in Excellence

JUNE 9, 2016

My friend, Mike Weinberg, has been one of the most consistent and vocal spokesperson on the Dysfunction of Sales Leadership. He wrote a brilliant article about this, identifying 8 Sins that destroy sales cultures and results. Be sure to read his article. For a much deeper discussion, make sure you read his book, Sales Management Simplified. (It’s a perfect complement to Sales Manager Survival Guide.).

Sales 70

Sales Manufacturing Finance Pitch 70

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B2B

Hubspot

JUNE 14, 2016

With 400 million monthly active users and more than 80 million posts per day , Instagram has established itself as an obvious platform for brands looking to expand their reach and engage with their audience. Figuring out how to launch a successful Instagram contest, however, is much less obvious. Sure, it sounds like an effective strategy for stirring up conversation -- it capitalizes on user generated content (UGC) and typically requires very little commitment for participants.

Legal 78

Legal Promote Objectives and Key Results Follow-up 78

A Sales Guy

JUNE 13, 2016

We’ve been taught to sell to our clients’ needs. This lesson is one you need to toss out. It’s not effective and can hurt you. . I have a question? Are you selling to need? When you engage your clients, are you looking to find your clients need? We’ve been taught for years to find our customers needs and then sell to them. We have been taught to ask lots of questions, find their need then position your product to fit their need.

Sell 67

Sell Quota Clients Prospecting 67

The Sales Hunter

JUNE 28, 2016

Social media is powerful. No doubt about that, but what it can also do is suck up your time so fast you suddenly find yourself with not only no sales, but also no leads. Here are 10 things you can do to leverage social media, and best of all, once they’re set up they […].

Sales 71

Sales Networking Prospecting Drivers/motivators 71

Understanding the Sales Force

JUNE 3, 2016

I've been trying very hard to find the time to write this article. I always have plenty of material but I just couldn't wait to write this particular article, and I've been waiting for nearly 24 hours since the idea was triggered by an email. 24 hours may not seem like a lot of time, but for me, once I decide to do something, I want to do it right then.

Promote 67

Promote Sales Meeting 67

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

ConversionXL

JUNE 8, 2016

You put tons of time into creating your product(s), experimenting with acquisition channels, honing your messaging – and here I am, about to tell you about how consumers are often swayed by such a subtle thing as the order in which you present your products. It’s a funny thing, human behavior. Often, small nudges can produce significant changes in how we act.

Price 74

Price Real Estate Presentation Up-sell 74

Partners in Excellence

JUNE 5, 2016

Over the past years, sales people have become a prime target for “help.” It’s no wonder, sales people are key to the organization’s growth and revenue performance. But sales hasn’t been performing, the data around quota performance for sales people and organizations is appalling. On the other hand, sales faces huge challenges.

Territory 70

Territory Quota CRM Up-sell 70

Hubspot

JUNE 13, 2016

A short, professional bio is one of those things most people don't think about until, all of a sudden, we've been asked to "shoot one over via email" and have approximately one afternoon to come up with it. That's when we scramble. And when we scramble, our bio ends up reading like this: Rodney Erickson is a content marketing professional at HubSpot, an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

Real Estate 78

Real Estate Entertainment Start-ups Follow-up 78

A Sales Guy

JUNE 22, 2016

There is a sure-fire way to know if you’re average at what you do or if you’re great at what you do. Ask yourself this simple question. Would you do your job for double the pay if it were 100% commission ONLY based on performance? Would you? Would you be willing to work on a 100% commission plan knowing, if you fail, you don’t get paid?

Commission 65

Commission 65

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

The Sales Hunter

JUNE 21, 2016

You’ve got the big call and you know you need it, which alone is stress, but making it worse is your boss told you how important the call is to both the company and your career. This is a common occurrence. The stress getting ready for a call can be immense, and in the end, […].

Sales 69

Sales Cold Call Technique Consult 69

Engage Selling

JUNE 30, 2016

There is a specific group of individuals and businesses out there that are actually your best and fastest way to make more sales. You won’t find them by knocking on doors or during your regular prospecting routines and practices.

Sales 64

Sales Prospecting Up-sell Clients 64

ConversionXL

JUNE 27, 2016

For an optimizer, these are words to live by: “Without data, you’re just another person with an opinion.” [Tweet It!]. Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.

A/B testing 72

A/B testing Conversion User Experience Start-ups 72

Partners in Excellence

JUNE 16, 2016

No, I haven’t become the spokesperson for the National Highway Safety Commission, I’ve had more than my fair share of speeding tickets (and actually far fewer than I deserve.). I just read a horrible piece of advice from a “guru.” The advice was, “Efficiency Drives Effectiveness!” How wrong can a supposed expert be?

Commission 67

Commission Quota Up-sell Start-ups 67

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Sales

Hubspot

JUNE 9, 2016

With over 400 million active users , brands are quickly recognizing the need to have a presence on Instagram. But, as with any social network, the brands that are getting the most out of Instagram are the ones who are smart about what they post, when they post, how often they post, and whom they're targeting. But how do they know what's "smart"? That's where the data comes in.

Networking 78

Networking B2C Follow-up Growth 78

Pointclear

JUNE 10, 2016

Understanding the CEO’s role in eliminating wasted marketing spend and increasing sales results—the final of a multi-part blog series. Many challenges facing Sales and Marketing have been around since the beginning of time. The two organizations don’t understand each other, and often point fingers: Sales says marketing delivers bad leads; and marketing says sales doesn’t follow up.

Objectives and Key Results 64

Objectives and Key Results Follow-up Sales Up-sell 64

Understanding the Sales Force

JUNE 24, 2016

You'll regularly find me writing about the science - the data - that differentiates top sales performers from the bottom. But today, I'll move into the world from which everyone else in this space operates - anecdotal evidence and opinions. I will cite two sources for this article: The 130 sales consulting firms that partner with me at Objective Management Group (OMG) and provide our award-winning sales force evaluations and sales candidate assessments; The tens of thousands of salespeople, sale

Consult 63

Consult Sales 63

A Sales Guy

JUNE 5, 2016

We’ve all been there. The customer is saying all the right things, but we don’t seem to be able to get the deal to move. We work our asses off for days, weeks and even months but then we get the dreaded email, sorry we’ve decided not to move forward. In Take 16 of #heykeenan I break down how you can know if your buyer is serious or not.

Prospecting 63

Prospecting Customers 63

Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Product