This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
'To directly download the Enchantment Podcast Click Here. I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on guy, and Jay may have even used the work “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around him feel at ease, when guy speaks about marketing and leadership business leaders listen.
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Ten years ago I asked an assembled 200 plus marketing managers how many knew the quotas for the salespeople/sales channels that sold their products. Two people raised their hands. I asked the same question last year (I do this at almost every speech) and this time 25% raised their hands. 25% is a common response. 75% didn’
Businesses on Facebook need to have a Facebook Page. For the past couple of years, many business owners have struggled with using a profile or a business page. Many businesses start marketing on Facebook with a personal profile until they understand its limitations. Then, they have difficulty scraping their personal profile and starting from scratch on a new Facebook Business Page.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Why Edgy Conversations Will Make You a Better Business Owner or Better Salesperson. by Lori Richardson on March 10, 2011. So many people surround themselves with “me-too” people and “yes” men and women. Do you? Do you have a friend or business colleague who actually challenges you?
If you're looking for a way to create the life you know you are capable of achieving, then I highly recommend trying these "4 Secrets to Attracting What You Want." I know first-hand that they work, and I know they'll work for you, too.
'As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast ( direct download here ) talks about the whether or not we should have dedicated social media silos or fully social companies.
'As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast ( direct download here ) talks about the whether or not we should have dedicated social media silos or fully social companies.
Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. , an independent research and publishing firm focused on customer-centric business management, and Founder/Editor-in-Chief of CustomerThink.com , the world's largest community dedicated to customer-centric business. Imagine going into bank to open up a checking account with a few dollars you've managed to scrape together.
Today, Google came out with a counter punch to Facebook's Like button. Earlier today, the search engine giant began rollling out a new button called +1. The +1 button will apear next to search engine results and AdWords advertisements. In the future, website owners and publishers will be able to add a +1 button to pages and articles on their sites. How Google +1 Works.
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Set a Clear “Next Action” To Grow Sales. by Peter on March 21, 2011. Guest post today by Peter Notschke , who runs our outbound prospecting services at Score More Sales. He spent many years in the auto dealership industry, first as a very successful sales person then as a sales leader.
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Having a clear process may be the single most important factor in whether or not CRM – or any other sales tool – is effective. Sales reps and managers will dig their heels in to support their position that one CRM program is better (or worse) than another. Whether they love it or hate it often hinges on one question; “How well thought-out the sales process is and how effectively it’s woven into the CRM” If you’re experiencing a low adoption of your CRM system
'( Download today’s social media podcast directly here ). Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the future of brands and the true power consumers now hold in their hands.
A new eBook reports on sales rep perceptions of marketing-generated leads, and the findings run from surprising to shocking to downright scary. Sales Speaks: Perceptions & Ponderings on Marketing Leads from The Bridge Group and Vorsight is based on survey responses from 1,150 sales representatives asked to share their perceptions on lead accuracy, lead scoring, pipeline, and sales and marketing SLAs.
B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.
Are you one of the people who use the word “Google” as a verb? If so, you surely realize the critical importance the search engine plays in the evolving business environment. But have you considered Google’s power apart from its function as a search engine? Google has many assets that businesses can overlook or forget about. But as a marketer, you cannot afford to make this mistake.
Sales Tips and Strategies to Grow Revenues. Blog. About. Consulting. Training. Press. Speaking. Why Gary Vaynerchuk Resonates With His Audience. by Lori Richardson on March 24, 2011. Meeting Gary Vaynerchuk. He came to a small town and didn’t make any small town jokes. I first saw Gary Vaynerchuk in person in the college town of Bellingham, WA, where a couple hundred people showed up (in the town’s nicest old theater) to learn more about social media, and this guy known as GaryVee on Twitter.
When I joined my first little league team, I was filled with fear. Actually, it wasn’t fear so much as dread. I knew I had zero hand/eye coordination and I dreaded the thought of being the “loser” on the team. Until I could learn how to track a ball into my mitt, my coach, Mr. McGrath, did the only safe thing he could; He put me where I would do the least harm – right field.
As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast ( direct download here ) talks about the whether or not we should have dedicated social media silos or fully social companies.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Today's guest blogger, Jeff Molander, is adjunct professor of digital marketing at Loyola University business school, a content marketing speaker and author of the forthcoming book, Off the Hook Marketing: How to make social media sell. He blogs at [link]. Follow customers into social spaces. It's a smart idea. But incomplete without a means to capture demand and convert it to sales.
YouTube is famous for funny videos of cats and kids, but what if you are a B2B company? Video can still tell a powerful story. The virality that is possible on video-sharing sites like YouTube adds a new level of reach to compelling video stories. Recently, glass company Corning released a video on YouTube that could arguably be the best B2B viral video ever made.
We all know that starting a blog can feel daunting. Most of us aren’t professional writers or communications majors and the combined effort of brainstorming great topics and delivering them in an engaging way can feel pretty overwhelming. Worse yet, starting a blog from zero subscribers can mean a slow onramp and potentially losing the motivation to keep blogging.
LinkedIn is often the first thing that comes to mind when marketers think about social media for business-to-business (B2B) companies. Today, the popular B2B social network announced that it hit a major milestone, surpassing 100 million users. LinkedIn is now growing at about one million users per week, with a new professional joining the site every second.
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
A little while ago I wrote a post about 20 great Facebook Fan Pages. Most of the HubSpot blog readers found the examples eye-catching and inspiring, but many of the comments contained a similar yearning to see if these same concepts could be applied to B2B businesses. Like the general idea of Inbound Marketing can be applied to both B2C and B2B companies, so too can the Facebook marketing techniques portrayed in the previous examples.
With social media being the hottest topic on the marketing block these days, companies are finally jumping into this hugely valuable channel. But. why? Yes, I work at HubSpot, and yes, we educate our customers and community about how wonderful social media is and how you're missing out if you're not using it. But before you jump in, I want you to pause and ask yourself: why are you doing it?
This is a guest blog post written by Patrick O'Malley, former VP of operations for Google's top competitor and a LinkedIn expert. During the second session of Jill Konrath's Sales Productivity Summit , he'll show you that the real power in LinkedIn is in using clever search techniques. Are you looking for new ways to get referrals from your best clients?
So by now you've taken a look at some of my favorite B2C Facebook Fan Pages and my favorite B2B ones , and you're probably working hard to implement some of their strategies on your own page. I'm pretty sure that you'll be happy with the improvements you make and that you'll quickly see how more engagement, frequent content updates, and high quality CTAs will lead to more fans.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
LinkedIn Founder Reid Hoffman took the stage at South By South West Interactive to discuss the future of the Internet and how data is the next major evolution of the social Web. Today, the future is being invented faster than most could have imagined only a few decades ago. Previous Internet Eras. Web 1.0 - Web 1.0 was an era of low bandwidth. It was a time when users would search for files and bring them back to the desktop.
Today LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Here is a short video from the company explaining what it is. (Check out the news article featured in the video, look familiar?). Many other websites automatically curate news based on what your friends have liked, shared or voted such as Reddit, Digg, Facebook and tons more.
Editor's Note: For complete information about HubSpot's Series D funding round, please check out the official press release. Here is an insider’s take on the round of financing we just closed with Salesforce.com, Google, and Sequoia. Why Raise More Money? Before this round of financing, we had already raised three previous rounds, totaling $33 million of investment.
As a local business, attracting new customers can be a major challenge. Quickly disappearing are the days when people would go to the YellowPages to find local businesses. Today people are turning to the internet as a way to find trusted business recommendations. One way local businesses can get found is through inclusion in online directories. Adding a listing to these online directories is easy, but if you only list in a few you're really missing a huge opportunity to get found by online searc
Speaker: Jay Allardyce, Deepak Vittal, Terrence Sheflin, and Mahyar Ghasemali
As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.
We organize all of the trending information in your field so you don't have to. Join 26,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
87 
Let's personalize your content