Sat.Dec 25, 2021 - Fri.Dec 31, 2021

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Does What Has Your Attention Deserve It?

Iannarino

There are things we value enough to find them precious (like that one ring), making them dear to us, if only in some sentimental currency. Other things should be more valuable to us, even though we don't treat them that way, undervaluing them to our peril.

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6 Ways Having a Small Business Can Save You Money This Year

Sales Pop!

Whether you’re a solo entrepreneur or the owner of a large business, there are plenty of benefits to being self-employed — one is the tax deductions at your fingertips. Taking advantage of eligible deductions is key to saving money and reducing taxes as an entrepreneur. Here are six deductions every small business owner should understand: 1. Business expenses.

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Why Selling is Part of a Great Client Experience

Anthony Cole Training

There are specific traits that skilled salespeople possess in order to build strong relationships with prospects or clients. They create a great client experience by providing value, asking the right questions, listening to understand, and demonstrating patience.

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How to Achieve the Success You Desire

STAR Results

3 Steps to Achieving Success . The challenge for most people is knowing how to achieve personal and professional success. Many people compare themselves to others to gauge how successful they are. The problem is that there will always be someone who has more money, lives in a bigger house, has more power or is more intelligent than you. This is an irrelevant success as measured by material gains.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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What Will You Change in 2022?

Iannarino

I hope that 2021 was your best year ever, despite the pandemic and all the challenges that came with it. It's important to take a full account of the past year, avoiding the tendency to focus just on the difficulties or just on your accomplishments and good luck. Your 2021 balance sheet has both debits and credits.

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8 Tips for Acing Your First Job in Sales as a Student

Sales Pop!

So, you want to land and ace your first job in sales as a student. That’s quite a big goal. And, we won’t sugarcoat it – it’s quite a hard-to-attain goal too. Given that you are still in college and that this is your first time in the labor market, chances are that your job-related skills and experience are close to zero. Needless to say that this will put certain restrictions on you.

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How Do We Make People Better Off By Working With Us?

Partners in Excellence

Reading an article about Patagonia’s and other’s strategies, I was struck by the sentence, “How do we make people better off by working with us?” It’s a fundamental question that has so many applications: Our customers? Our employees? Our suppliers? Our shareholders? Our communities? Usually, when we think about thing, we focus on our return, we answer the question, “How do we make things better for ourselves?

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Improving the Standard of Your Sales Call

Iannarino

Your prospective client agreeing to a meeting is a gift, one you should never take for granted. Agreeing to a meeting means spending time with you instead of doing any number of other tasks, as our always-on working world never runs out of things that need to be done.

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10 Topics that Resonated with Sales Leaders in 2021

Force Management

Motivating and supporting sales teams in an ever-changing economic environment is no easy feat. Congratulations on making it through another year. As you settle into your new normal or continue to navigate ongoing change, here are a few topics that may help you stay the course.

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2022 Predictions: Customer Experience & Digital Experience

Martech

Marketers will be engaging with more customers in three-dimensional virtual spaces next year. As the virtual ecosystem evolves, it won’t be limited to a single technology or walled garden. The rush to produce 3D experiences for consumers is already underway and set to mature in the coming year. Shubham A. Mishra, CEO and Co-Founder of codeless AI infrastructure tech company Pyxis One, calls out VR and AR as the “next big things.”.

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

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How Are Buyer-Seller Relationships Changing

Engage Selling

Having long studied the habits of top-ranked sellers and the changing nature of the marketplace, I’ve seen a steady shift in the power in buyer-seller relationships. Now, study after study confirms what I’ve been observing in the field: today’s buyer … Read More » The post How Are Buyer-Seller Relationships Changing first appeared on The Sales Leader.

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Google Search Console testing announcement bar

Search Engine Land

Google looks to be testing a new announcement section at the top of the Search Console interace. Please visit Search Engine Land for the full article.

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Selling in Unpredictable Times

Iannarino

As we wrap up a second pandemic year and begin a third one, it's worth a moment or two to reflect on the world in which we find ourselves.

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Zoom acquires video production assets from Liminal

Martech

Video meeting platform Zoom announced today that it has acquired assets from Liminal, a video production technology startup built largely off of Zoom’s SKD. Two Co-Founders of Liminal, Andy Caluccio and Jonathan Kokotajlo, will also join Zoom as part of the transition. Liminal’s solutions include their ZoomOSC and ZoomISO apps, which help connect Zoom with event control systems and hardware used for professional presentations in theaters, broadcast studios and other creative enterprises.

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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The Secrets to Scaling Zapier to 500 Employees from Employees Themselves with Wade Foster, Co-founder & CEO at Zapier (Podcast 510 and Video)

SaaStr

Zapier grew from a small SaaS startup to a company with over 500 employees over a decade. Want to know how they did it? . Wade Foster, Co-Founder and CEO, shares secrets from 20 of the earliest employees at the company. The employee names and numbers in which they are listed below correlate to the order in which they joined the Zapier team. Here’s the advice they had to offer on scaling your SaaS company.

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6 Best Places to Get a Finance Degree

Sales Pop!

Education in finance is useful not only for future business people and bankers but also for people of other professions. As you study in this field, the skills you can acquire will help you invest, budget, and manage your savings effectively. Education in finance allows you to become a financial manager in a large firm, a financial consultant, a broker, a savings and credit manager, etc.

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The Nature of Effort and Your Results

Iannarino

We live in a Universe that seems to impose a law of cause and effect: results, both negative and positive, are always generated through some cause.

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2022 Predictions: E-commerce everywhere

Martech

Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined. Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and even retrain their in-store associates to better accommodate digital-first shoppers.

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Breaking The Commerce Bottleneck: Your SAP Exit Plan Starts Now

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

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Google rolls out placement exclusions for Smart Shopping campaigns

Search Engine Land

It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022. Please visit Search Engine Land for the full article.

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Understanding The Rules For 1031 Exchanges

Sales Pop!

You could benefit from a 1031 exchange if you are thinking about selling property that might result in a huge profit. Under normal circumstances, you might end up paying a large amount of tax in the form of capital gains tax on the profit. A 1031 exchange can help you defer the payment of the taxes if you decide to purchase a different property to substitute the one you had before.

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Reflecting on 2021

Iannarino

This is my last Sunday Newsletter of 2021.

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2022 Predictions: CTV and cross-channel advertising

Martech

2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic offerings and data partnerships. More streaming. While growth for some subscription services slow down, like for Disney+ , old standbys like Netflix see another surge.

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New Research-Backed Strategies to Empower Managers as Culture & Engagement Leaders

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

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Be Honest: How Easy Is It To Really Switch to Your App?

SaaStr

When you ask customers to switch from an existing vendor to you …. Do you offer to do ALL the work? The migration? The implementation? The integrations? The data mapping? If not, imagine all the friction you could remove if you did. — Jason BeKind Lemkin 2⃣0⃣2⃣2⃣ (@jasonlk) December 30, 2021. The longer you do SaaS, the more your realize you really can get folks to switch from the competition to you.

UX
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How to Boost Your Brand Through Video Testimonials

Sales Pop!

The world has a love-hate relationship with social media, but despite all that, the usage statistics show an increase throughout the last couple of years. Furthermore, there’s an increasing demand for video content, as proven by the fulminating popularity of TikTok. Nowadays, it’s rare to find a social media platform that doesn’t support video in one format or another.

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3 Prospecting Principles: Avoiding Bad Prospecting Approaches

Iannarino

The subject line of the email asked a grammatically dubious question: "Should I speak to, Jim?" The ploy is designed to get someone to engage with the salesperson, something that technically works, but at far too great a cost.

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SEO 2021 year in review: Endless updates, title rewrites, GMB becomes GBP and more

Search Engine Land

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news. Please visit Search Engine Land for the full article.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Dear SaaStr: What’s the #1 Most Important Thing To Look For In Your First Sales Rep?

SaaStr

The #1 most important criterion for your first 2 reps is: would you buy from her? Leads are too precious in the early days, your brand is non-existent, and everything is quirky and undocumented. Later, this is the wrong criterion. Later, you’ll need all sorts of reps, and beyond that, you’ll have so many customers and so many different types of customers that what you would buy isn’t representative of the sales process anymore.

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B2B Reads: Crisis vs. Predicament, New Year Planning & Transforming Companies

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How To Thrive In Uncertainty: Separate Crisis From Predicament. Crises are things that usually rally people to find solutions.

B2B
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Your Top 10 Sales Resources of 2021

RAIN Group

For most sellers, the focus of 2021 has been about adapting to the new sales environment. Those who got ahead in 2021 did so by adopting new methods to stand out and stay competitive. For many, this meant excelling in a virtual environment. But virtual selling is only one piece of the puzzle. Fundamental relationship-building skills and mastery of sales conversations, among many other factors, allowed savvy sellers to gain an edge.

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Google algorithm updates 2021 in review: Core updates, product reviews, page experience and beyond

Search Engine Land

Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year. Please visit Search Engine Land for the full article.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.