Iannarino
AUGUST 2, 2023
Theodore Levitt, a marketing professor at Harvard Business School taught his students that people don’t buy drills; they buy quarter-inch holes. No one wants to buy a drill , they buy the outcome the drill provides them. Too many salespeople have been convinced that their solution is superior to that of their competition. Most companies have a solution that can produce the same outcome as their competitors.
Anthony Cole Training
AUGUST 4, 2023
In analyzing those salespeople who are successful year after year, we have found significant consistencies in behavior, sales skills, and practice management. We call these The 7 Activities for Sales Success. If your sales team can adopt these 7 habits, you will be amazed at how your sales will improve.
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Force Management
AUGUST 3, 2023
There's no one recipe for success. Every leader has their own unique strategies and practices that they swear by. And yet, there are some great habits that are undeniably shared between many great leaders, including the ones who join us on Revenue Builders. Some of the most common themes in our discussions with the sales greats are a learning mindset, a focus on people, and a willingness to push on through hardship and failures.
Membrain
AUGUST 2, 2023
Sales coaching is a critical multiplier for sales effectiveness. When your sales managers are excellent, consistent, and supported in coaching effectively, your sales teams perform better and continually get better.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Iannarino
AUGUST 3, 2023
If you believe that selling is difficult, know that buying is often more difficult. Part of what makes buying challenging is that buyers research on their own to avoid engaging with salespeople. Some are buying without fully exploring their options, which can lead to buyer’s remorse. Spending time with a good salesperson can prevent this.
Salesforce
AUGUST 2, 2023
Three times a year, we release new features and functionality, so you can take advantage of the latest and greatest that our platform has to offer. Let’s dig into the dates for this sandbox preview, so you can see what’s coming up for the Winter ’24 Salesforce release Note the key dates for this release now so your organization is prepared for the upgrade.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Membrain
JULY 30, 2023
Join us as we sit down with Jason Howes, the Founder and Managing Director of Arrow Executive Sales. From Jason's eight and a half years on the road, to managing one of Australia's biggest accounts, he provides valuable insights into the world of sales. As we further explore Jason's experience in sales, you'll hear about the importance of understanding the current state of a business and how to propel it to the next level.
Iannarino
AUGUST 4, 2023
Your CRM can capture dozens of metrics. It can record each salesperson’s activities, document opportunities as they progress, and provide you with a dashboard to rival NASA on launch day.
Salesforce
AUGUST 1, 2023
Hands-on learning with Trailhead New hands-on challenges Complete the Get Hands-on with Learning Quest For many of us, the best way to understand and retain new information is to roll up our sleeves, get hands-on, and “learn by doing.” Since the beginning, Trailhead, Salesforce’s free online learning platform has provided free access to Salesforce business tools and technology so you can build your skills with hands-on learning.
Search Engine Land
AUGUST 3, 2023
Trivago’s decision to opt out of Google’s new property promotion ads was apparently a costly mistake. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in website traffic, Trivago reported. Meanwhile, revenue for Expedia , which did advertise with on the search engine’s new ad unit, reported a record second quarter with revenue up 6%.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
G2
JULY 30, 2023
Discover effective strategies, real-world use cases, and the trends in omnichannel marketing. Maximize your reach, engagement, and customer satisfaction.
Iannarino
JULY 29, 2023
You can compete to allow you to win an order or a project, and you can compete to win a client for life. Once you succeed in the second approach, you no longer need to compete for orders or projects.
Salesforce
AUGUST 2, 2023
As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. What powers generative AI? Large language models (LLMs) — which allow generative AI to create new content from the data you already have.
Search Engine Land
AUGUST 4, 2023
Google has rolled out a Responsive Search Ads guide to help marketers improve their campaign performances. The new document includes advice on how to write ads for maximum conversions, how RSAs use Google AI to generate ad copy and how to evaluate a campaign’s effectiveness. Why we care. This brand new document is a great resource for marketers that work closely with RSAs.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
AUGUST 1, 2023
It can be difficult to put our heads around what successful agile marketing looks like because it is about culture change, which is highly subjective. However, after seeing so many companies chasing after the wrong measurements (or none at all), I want to share with you how we measure success with our clients and why these are meaningful metrics. Understand your desired outcomes with agile Many companies lose sight of why they want to implement agile marketing in the first place.
Iannarino
AUGUST 1, 2023
Most of what you read here are articles designed to help you sell more by selling better. But lately, I have noticed that a great many people are more interested in strategies that prevent sales. In the idea of giving the people what they want, what follows is advice that will keep you from selling.
Sales Pop!
AUGUST 2, 2023
Some businesses struggle to manage a sales team. So, they search for ways to improve their efficiency. Sales operations aren’t for everyone. So some business owners look for solutions elsewhere. While some go into automated platforms for lead generation or artificial intelligence (AI), others ask for help from other companies. That’s where outsourcing comes into place.
Search Engine Land
AUGUST 2, 2023
YouTube Shorts has rolled out a range of new tools to encourage and inspire content creation. The six new features give creators a range of new capabilities on the platform, such as the ability to go live with Shorts, remix footage, add effects to videos and use stickers. In addition, the social platform is trialling a new mobile-first vertical live experience that aims to improve reach by giving visibility to live creators in the Shorts feed.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
Martech
AUGUST 4, 2023
Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Tagger Media offers a unified SaaS solution for brands and agencies that allows marketers to measure the impact of influencer campaigns through ROI and trends reports.
Iannarino
JULY 30, 2023
People who want to get things done must determine their priorities so they can act on their self-discipline to ensure they are completing the things they care about. Most of us want to do many more things than we could accomplish in three lifetimes. In a world that is hell bent on distraction as a business model, the only way to be productive is to narrow your focus to include only what is most important.
Sales Pop!
AUGUST 2, 2023
If you own a small business, you’ve probably dealt with an unhappy customer or two. And if you haven’t, you’re probably going to. Pouring your soul into your customers only to receive negative feedback can be discouraging and frustrating. But with some preparation and knowledge, you can improve your chances of turning a disgruntled customer into a loyal one.
Search Engine Land
AUGUST 1, 2023
Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. Why we care. Finding out who is engaging most with their campaigns and websites will enable marketers to better understand who their target audience is.
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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con
Heinz Marketing
JULY 31, 2023
By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Here we are at the height of summer! With the sun shining brightly and vacations calling our names, it’s no surprise the summer vacation mindset can sometimes affect our focus and motivation. The challenge of staying on track with your sales and revenue goals while balancing family time and fun can seem daunting.
Iannarino
JULY 31, 2023
In a workshop with an excellent sales force, we played a game from Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative. In this game, there are five rules, and breaking one disqualifies you.
Sales Pop!
AUGUST 1, 2023
Amazon is by far the largest e-commerce in the US, making up more than 37% of the US e-commerce market. Because of its vast customer base, it’s an attractive marketplace for online sellers with the current number of sellers exceeding 500,000 individuals. If you aren’t already selling on Amazon, you’re missing out on a lot. Anyone can meet the requirements and become a seller on Amazon, but not everyone makes it to the top where they earn upwards of $1 million from Amazon alone.
Search Engine Land
AUGUST 4, 2023
The AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that repeatedly surfaces is, “Can search engines detect my AI content?
Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)
Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.
Martech
AUGUST 4, 2023
Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. This will reduce the time needed to troubleshoot web services error notifications.
Partners in Excellence
JULY 31, 2023
Most of the time, as sellers, we focus on our self interests. As a result we spend a lot of time looking at our selling process and the things we want to do to our customers. We focus on the things that drive our success, perhaps not really understanding what the customer is trying to achieve and their success. Sometimes, though rarely, we think about their buying process.
SaaStr
JULY 29, 2023
David Sacks is back for 2023 SaaStrAnnual.com, doing a deep dive on “Where SaaS Is and Will Be in 2024” together with Jason Lemkin. Grab your final, 20% OFF tickets here for 2023 Annual, Sep 6-8 in SF Bay Area. In advance of that, we wanted to take a look at a few of David’s classic sessions from SaaStr Annuals past: #1. The SaaS Org Chart by Series with David Sacks, Co-founder and General Partner at Craft Ventures.
Search Engine Land
AUGUST 3, 2023
Amazon generated $10.68 billion from its ad services in the second quarter of 2023. The figure marks a 22% increase from the same period in 2022, as the wider digital ad market begins to show signs of recovery from the economic downturn. Why we care. Following a slump in the digital ad market amid the economic downturn, Google , Meta and Microsoft have all reported improvements in advertising revenue.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
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