Martech
MARCH 26, 2025
Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The topic isn’t all that fresh, or worse, it’s a disguised sales pitch. Now, imagine the panelists are talking with you instead of at you.
Anthony Cole Training
MARCH 28, 2025
There are several components to being a good sales coach. Often, sales coaches do not understand the difference between holding people accountable to the sales activities (e.g. the numbers like prospecting dials) versus technique mastery (or how the activities are being executed). Here, you will focus on the technique of consistent sales coaching, not on holding people accountable to their numbers.
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Sales Gravy
MARCH 25, 2025
Wes from Flower Mound, Texas, has a familiar challenge: how to attract more qualified B2B leads and convert them before they slip away. Hes already tried a variety of channels, including inside sales, social media, and email, but is struggling to ramp up both volume and quality. Below are the key insights from our conversation, along with practical strategies to multiply your lead count and build a system that secures face-to-face meetings with the right buyers.
SaaStr
MARCH 23, 2025
5 Key Learnings from Scaling from 3 to 75 Go-To-Market Team Members in Less Than 12 Months The latest SaaStr CRO Confidential is out and Sam Blond did a great deep dive with Graham Mareno, VP of Worldwide Sales at Codeium. I really liked this one and wanted to write up a few more learnings. Codeium has emerged as one of the hottest AI startups, growing from 30 to 150 employees in just one year, with a valuation already exceeding $1 billion.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to keyless entry, in-room entertainment, and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that
Iannarino
MARCH 26, 2025
Discover how mastering strategic openings can elevate your sales game. Learn essential techniques to start strong and secure client trust from the very first meeting.
Martech
MARCH 26, 2025
A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. It also addressed video engagement and budget trends. The report attributes the surge in the use of AI for video to the increasing accessibility of AI tools, empowering marketers to streamline production and enhance video quality.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
SaaStr
MARCH 25, 2025
Sam Liang is the co-founder and CEO of Otter.ai. Before Otter.ai, Sam was the founding CEO of Location Labs (acquired for $220M), and the architect behind Google’s blue dot – yes, that blue dot you see every time you open Google Maps. He has a classic Silicon Valley pedigree: Stanford PhD, Google early days, multiple successful exits. The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription pr
Sales Gravy
MARCH 27, 2025
Great advice is everywhere, but most of it is fluff. In sales, you dont need clichsyou need real strategies that help you win more deals. Weve pulled together five of the biggest game-changing sales tips from the Sales Gravy Podcast so far this year. These are proven tactics from top sales pros who know what it takes to close deals, stay sharp, and dominate the competition.
Adaptive Business Services
MARCH 26, 2025
This past winter, I had an issue with my heat pump freezing up. This was a first for me. They worked on it off and on for two to three weeks. They never told me that some amount of ice was normal. My expectation, as I did not know any better, was that no ice was normal. I had to ask to find out. All of this could have been avoided if the company had taken the time to clearly set expectations for me instead of allowing me to set my own.
Salesforce
MARCH 28, 2025
We are thrilled to announce that Juan Carlos Niebles , one of our talented researchers, has been named one of the top 100 in AI by the Artificial Intelligence Observatory in Colombia. This recognition is a testament to his groundbreaking work and significant contributions to the field of computer vision and artificial intelligence. About Juan Carlos Niebles Juan Carlos is a prominent researcher of Colombian origin who currently holds the position of Director of Research at Salesforce AI Research
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
SaaStr
MARCH 28, 2025
AI is driving up churn all across the board. Why? In many cases, its not because vendors fail their customers, or that the solution wasnt good enough. In previous years, customers might have just renewed out of intertia. But things are different now. Today churn is often simply because looking at how AI changes a category put the customer / renewal into play.
Sales Hacker
MARCH 25, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. Before that, he was the CEO and Co-Founder of DataHug, which was acquired by Calidus Cloud in 2016. Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies.
PandaDoc
MARCH 27, 2025
If youre looking to increase revenue without acquiring new customers, cross-selling is one of the best ways you can do that. Its all about offering complementary products or services so you can maximize every transactionall while improving the customer experience. Sounds like a win-win, right? Effective cross-selling helps customers find new products they genuinely need, so theyll leave more satisfied with your business and remain more loyal, too.
Salesforce
MARCH 26, 2025
AI is rapidly transforming industries, empowering businesses to enhance customer experiences, improve efficiency, and make smarter decisions. But an essential question arises: How can we ensure that AI is creating accurate and grounded answers? Recently, automatic methods for evaluating model responses, like using Large Language Models (LLMs) as judge models have been deployed to assess and critique model responses on-demand.
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SaaStr
MARCH 23, 2025
Dear SaaStr: What “Quotas” Should My VP of Customer Success and VP of Product Have? For a VP of Customer Success (VPCS), their “quota” or ownership should revolve around two key metrics: Net Revenue Retention (NRR) and Gross Retention Rate (GRR). NRR is the North Star metric for customer successit measures how much revenue youre retaining and expanding from your existing customer base.
The Advantexe Advisor
MARCH 28, 2025
I have a prediction: one of the biggest business acumen trends of 2025 will be large companies instructing their mid- and upper-level managers to stop being so passive and start making significant bets. Why do I make this prediction? Because five out of the last six business acumen programs I have delivered for clients across various industries, including pharmaceuticals, high tech, chemicals, and consumer products, have requested that I develop business simulations to help participants learn ab
PandaDoc
MARCH 25, 2025
The sales process varies greatly depending on the purchase. If youre selling a cup of coffee, the options are relatively simple. You choose a price based on size, add any extras, and send your customers on their way. But what happens when the purchase isnt as straightforward? Take buying a CRM, for example. You cant just pick it off a menu. You need to evaluate pricing, implementation, features, integrations, and ongoing support.
Hubspot
MARCH 26, 2025
I hate to break it to you, but having a great product or service alone is not enough to succeed in todays marketplace. Sales teams need the right tools, content, and data to talk to customers and close deals faster. Thats where sales enablement platforms help. Ive worked with businesses that spend thousands on software that sales teams end up barely using.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
SaaStr
MARCH 25, 2025
Dear SaaStr: When Should You Make Your First Finance Hire? Even with all the great AI and other tools out there in finance now — if you are growing quickly, you should make your first finance hire earlier than most founders think. Heres the breakdown: At $1M$2M ARR, hire a full-time Director of Finance if you’re growing quickly. Once youre at $1M ARR, things start to get messy fast.
Salesforce
MARCH 26, 2025
When you’re running an ecommerce store, the chances are that you keep track of thousands of moving pieces every single day. You have to maintain inventory, help customers, and stay on top of trends all at once. Luckily, with artificial intelligence (AI) , you got this. AI offers an equal footing for small and medium-sized business (SMB) owners competing with big retailers through diverse tools and resources.
PandaDoc
MARCH 25, 2025
Big-budget enterprise sales teams arent out-selling you because they have deeper pocketstheyre winning because they have better systems. While small and mid-market businesses (SMBs) represent 43.5% of the United States gross domestic product (GDP) , according to the most recent data from the U.S. Chamber of Commerce, yet sales tech providers often leave smaller businesses hanging.
TrackStreet
MARCH 28, 2025
The global trade landscape is shifting, and brands that rely on eCommerce and omnichannel distribution are feeling the pressure. Tariffs and trade policies are raising costs, squeezing margins, and adding new layers of complexity to supply chains. But heres the reality: market disruption always presents opportunity. For brand executives and eCommerce leaders, this is a moment of strategic decision-making.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SaaStr
MARCH 28, 2025
Dear SaaStr: How Should I Get Our First Partner Program Going? Building a partner program is a long-term play. Too many expect a material amount of revenue too quickly. Its critical to approach it with the right expectations and structure. But it really can play out. 40% of HubSpot’s and Shopify’s revenue comes from partners. In the enterprise, most of ServiceNow’s revenue does.
G2
MARCH 26, 2025
Imagine standing in a queue to order a burger, and by the time you reach the counter, the store is out of burgers. You know that sinking feeling, right? But what if you could use a self-order kiosk to skip the queue and get your burger? Wouldnt it be great to self-serve, save time, and have easy access to what you need? Now, imagine that same convenience in a B2B setup.
Martech
MARCH 26, 2025
Despite the widespread adoption of social media and the rise in SMS and RCS messaging, email remains a vitally important channel for reaching customers and prospects. Research by SAP Emarsys and Deloitte found email was the preferred channel for consumers to interact with brands (chosen by 40% of respondents), well ahead of brand websites (28%), mobile apps (24%) and SMS (21%).
Membrain
MARCH 26, 2025
For some time now, our sales teams have increasingly fielded questions about Membrains AI capabilities. Consistently, our answer has been: It does not have any. As AI tools became more and more common as enhancements to software applications, the questions became more insistent, and our answer remained the same: No, Membrain does not have AI capabilities yet.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
SaaStr
MARCH 26, 2025
Dear SaaStr: What Skills Do I Have to Learn To Get Good At Enterprise Sales? If you haven’t done enterprise sales yourself before, the biggest thing to understand: you can do it. But,you’re going to have to hustle. Really, really hustle. Many founders who haven’t done sales before want the customers and leads and users to come to them.
David Meerman Scott
MARCH 26, 2025
A fabulous analysis in The Atlantic by Alex Reisner The Unbelievable Scale of AIs Pirated-Books Problem shows how employees at Meta, all the way up to MZ (presumably Zuckerberg), chose to steal 7.5 million books and 81 million research papers to train its flagship AI model, Llama 3.
Salesfolks
MARCH 26, 2025
Over the past week, my NCAA March Madness bracket ranked as high as 7th place nationally out of millions. It wasnt luck. Ive been filling out brackets for years, and each year I learned something small, adapted, and improved. It struck me how much this mirrors what separates good salespeople from great ones: consistent learning, calculated risk, and fine-tuning strategy over time.
G2
MARCH 26, 2025
Explore Kevin Indig's insights on navigating SEO in the AI era, tackling industry shifts, and future-proofing strategies for startups and enterprises.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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