Anthony Cole Training
MARCH 14, 2017
I'm sure someone from the Harvard Business Review or the University of Pennsylvania Wharton School of Business could prove otherwise, but when it comes to defining success, I don’t believe there is an art to it.
Engage Selling
MARCH 16, 2017
Does your sales team know the difference between conversation and combat? Far too often, salespeople will get into verbal hostilities with their potential buyers. They hear a question or an objection and automatically go on the defensive!
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Hubspot
MARCH 14, 2017
Whether you're a B2B or B2C business, videos can help you strengthen relationships with your customers, save time, and boost conversion rates. And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives.
ConversionXL
MARCH 14, 2017
When creating landing pages, marketers tend to focus all their efforts on optimizing page elements — making sure the headline engages the visitor, testimonials speak to your unique value proposition, the lead capture form is correctly formatted, and the CTA button jumps off the page. That’s all marketers need to generate high quality leads, right? Then why is it that professional landing pages — getting decent traffic numbers — don’t produce conversions a lot of the time?
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Understanding the Sales Force
MARCH 15, 2017
Image Copyright Bluberries. These days, changes happen faster than ever and the same can be said about professional selling. Selling is evolving, the rules of business are changing, there is more information available on line than there was last week and sales organizations must evolve accordingly. Back in 2014, I introduced what was then the most current version of Objective Management Group's 21 Sales Core Competencies.
Engage Selling
MARCH 14, 2017
The best salespeople are constantly looking for ways to improve. They are not staying static for extended periods of time because, let’s face it, if you’re not moving forward – you’re moving backwards!
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Partners in Excellence
MARCH 13, 2017
Sales and marketing are data/numbers driven, at least they should be and sometimes we pretend they are. But too often, sales people and managers don’t really understand the data/numbers. Some of you are probably thinking, “Dave you are really off base here, of course we understand them, we know we have to make our numbers!” Too often, however, we aren’t looking at the right data/numbers or we aren’t looking at them in the right way.
Score More Sales
MARCH 16, 2017
What sales competencies do the top sales professionals have - SDRs, BDRs, ADRs, account managers? Can sales people be built or are we born to sell? These questions fuel many discussions in board rooms around the world. It is a universal challenge to find the top sellers for your company’s sales team. But how to go about it?
The Sales Hunter
MARCH 14, 2017
With technology and the ability to track information comes the risk of over complicating the sales process. I see this a lot with companies I’m asked to assist. They’re excited to show me how they’ve dissected the sales process. It has the feeling of a patient being prepped for surgery. Flash announcement… sales is […].
Hubspot
MARCH 16, 2017
In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage -- but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still very popular, audiences are somewhat limited in how they can consume them -- you can’t read a blog at the gym or while driving, for instance.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Partners in Excellence
MARCH 12, 2017
Sales isn’t easy! If it was, it could be totally automated and our customers and companies wouldn’t need sales people. We continue to see those parts of selling carved away, with more effective and efficient channels being leveraged—as they should be! We don’t create value in those areas, we only create cost—for our customers and our companies.
SalesLoft
MARCH 14, 2017
The importance of online video is undeniable. Few mediums are more effective at reaching and holding the attention of modern consumers. That’s a large part of why, by 2019, global consumer Internet video traffic will account for 80 percent of all consumer Internet traffic, according to Cisco’s Visual Networking Index. And businesses are taking notice. 96% of B2B organizations are using video in some capacity.
The Sales Hunter
MARCH 17, 2017
Never stop hiring. Great leaders hire the talent whenever it’s spotted. Top-performing salespeople have always been in demand, but recently the demand has been over the top. It’s too easy to accept conventional wisdom that the only time you hire a salesperson is when you have a need. I believe it’s time to throw conventional wisdom […].
Hubspot
MARCH 16, 2017
Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we've featured nine ideas for how to make your snaps more creative and engaging, and examples from real brands to inspire you.
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Partners in Excellence
MARCH 16, 2017
There are just too many stupid conversations about the digitally savvy customer going on. Yes, we know customers are self educating, yes we know they are self diagnosing (that by itself is a frightening prospect), yes we know they don’t want to talk to sales people who simply parrot what they already find thought Google. We can know, expect, and encourage 100% of our customers to be self-educating.
Heavy Hitter
MARCH 13, 2017
There's a widespread belief among many sales leaders and within their respective sales organizations that tall salespeople have an advantage and consequently sell more. Therefore, when selecting between candidates for a sales position there is a natural tendency to hire the taller person. But, is it true that taller salespeople perform better than their shorter counterparts?
The Sales Hunter
MARCH 14, 2017
What does the top of your sales funnel look like? More importantly, how does the top look like compared to the bottom? It’s time to get real. It’s the bottom of the funnel where we make our money. I know what you’re going to say, “You can’t get anything out of the bottom until you […].
Hubspot
MARCH 15, 2017
Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that -- until somewhat recently -- was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and are forced to ask, “Are you a good witch, or a bad witch?”. Replace the word "witch" with "bot," and you might be summing up the modern digital landscape.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Engage Selling
MARCH 17, 2017
We’re approaching the end of first quarter for many salespeople and it’s a good time for us to take stock.
RAIN Group
MARCH 15, 2017
With increased product and service commoditization, sellers in almost every industry complain about price pressure and shrinking margins. At the same time, there are some sellers and sales organizations who are consistently winning sales against lower-priced competitors and growing their margins.
The Sales Hunter
MARCH 16, 2017
It’s time we challenge conventional thinking with regard to who owns the lead generation process. In the last several years, a lot has been written about how Sales and Marketing need to come together if we ever expect to resolve the issue of generating leads. In keeping with my habit of challenging the norm, let […].
Hubspot
MARCH 15, 2017
How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. I do all of this because I’m curious to see what’s going on online, but I also do it to clear out the red symbols that pop up when I have an unread emai
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Engage Selling
MARCH 11, 2017
This is the fifth of a six article series on the future of sales that I wrote for the Adobe Document Cloud Blog.
A Sales Guy
MARCH 14, 2017
If you’re a sales person and you give a s**t about your clients, your personal development, your career, and your company, then I have a message for you. It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. In the past 15 years, there have been crazy advancements in the area of sales tools, from CRM’s that do just about everything except your laundry to data or insights applications that deliver a full dossier of your client̵
The Sales Hunter
MARCH 13, 2017
When you hear “no” from a customer, what does it do to you? I challenge you this week to not view “no” as a dead end, but rather as an opportunity to come back at a later time to engage again with the customer or prospect. “No” is never permanent. EMBRACE this attitude and you […].
Hubspot
MARCH 15, 2017
If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can seem like an elusive confluence of meeting the right people, pushing your work into the right hands, and stumbling into the right room at just the
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Partners in Excellence
MARCH 16, 2017
Long time readers will be surprised. I’ve raged against the posts predicting the death of sales. I’ve shifted my views, we are killing ourselves! The issue isn’t whether our customers no longer need sales people. They are hungry for information, more importantly they are starved for help! Our customers’ worlds are increasingly complex.
A Sales Guy
MARCH 17, 2017
The tell me economy consists of expressions of your worth and capabilities. It’s your resume, your static LinkedIn profile, a referral from a friend, your personal elevator speech, etc. The tell me economy is how we used to promote ourselves. We or someone we know would tell everyone how good we are, how we need to be hired, booked, connected or whatever.
The Bridge Group
MARCH 16, 2017
Do your SDRs often remark about how much they love using Salesforce? Do they feel bad for peers at other companies with poorly configured CRMs? Are they thankful that, unlike those poor sods, they aren’t drowning in manual steps and byzantine processes. I suspect this isn’t a sentiment you hear very often. I’ve asked dozens of SDRs to describe the experience of doing their jobs inside Salesforce.
Hubspot
MARCH 14, 2017
It's happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it "sells like hotcakes," as the saying goes -- and you think to yourself, "Well, I could have invented that.". But there's a reason why these products sell. They come with a use that's somewhat niche in nature, but highly novel. Think about some of the products you may have come across in a SkyMall catalogue -- a wall-mounted electric fireplace ?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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