Anthony Cole Training
JULY 29, 2020
The COVID-19 pandemic has brought about many changes. While some businesses have hit rock bottom, some are thriving and hiring at scale. Businesses in customer care, retail, healthcare, digital marketing, and online training industries are actively hiring because of the new market demands. But unfortunately, recruitment techniques that have been used for years aren’t the same anymore.
ConversionXL
JULY 28, 2020
It’s summer in the UK. Two cigarette disposal bins are erected on a littered street. One bin is marked Ronaldo, the other, Messi. The bins encouraged smokers to vote for the best football player with their cigarette butts. After twelve weeks, cigarette litter dropped by 46%. In the United States, a similar experiment reduced cigarette litter by 74% in six months.
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Engage Selling
JULY 31, 2020
Recently, I explained that video is the new default in how we connect and do business with others now. It’s been a huge, rapid shift.
Partners in Excellence
JULY 31, 2020
I was doing a series of deal reviews–not unlike most of the deal reviews I do. We were talking about the people involved in the buying process. What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. Typically, the sales team focused their engagement strategy through one person–usually a friend or sponsor.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Membrain
JULY 29, 2020
There’s an Oxel tree standing beside an ancient fisherman’s shack on the Swedish island of Gotland. Although the shack is just a single room with no amenities, and the tree is just a tree, there is something about the sight and the energy of the place that compels me.
SaaStr
JULY 28, 2020
Microsoft, Google, Apple and Amazon have made the headlines for a while for crossing $1 trillion in market cap each. That’s crazy growth — almost all fueled by the crazy growth of the Cloud. No SaaS company is yet worth $1 trillion, through perhaps that is coming. What has happened though is the Top 30 SaaS companies together are now worth $1 Trillion.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
G2
JULY 31, 2020
How many times have you opened an email from a brand or a company only to see your name spelled wrong or not included at all?
Membrain
JULY 26, 2020
There’s no doubt that the vast majority - if not all - of discretionary, could-put-it-off until later B2B purchases are being deferred in the current climate.
SaaStr
JULY 31, 2020
Tom Taulli. Behind the Round with SaaStr: Chorus.ai Raises $45 Million. This week Chorus announced its Series C round for $45 million, which was led by Georgian Partners. This brings the total amount raised at $85.2 million. Founded in 2015, Chorus operates a SaaS platform that provides valuable insights from conversations – say with calls, video conferences and emails — for revenue teams.
Heinz Marketing
JULY 30, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. What is an ideal customer profile? Terminus says it best. “An ideal customer profile (ICP) is a description of the company—not the individual buyer or end user—that is a perfect fit for your solution.” You can think of your ICP as a framework that highlights the specific, relevant characteristics of your ideal buyers.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Engage Selling
JULY 31, 2020
When sales leaders think about their sales teams and the success they’re creating, they often think about, well, their sales!
Salesmate
JULY 31, 2020
Did you know that 51% of recipients delete emails within the first few seconds of opening it? Yes, you have a few seconds to impress your prospects. Besides, in the case of cold emails, the difficulty level is even higher as they are sent to potential prospects who have no prior relationship with you. Getting someone to open an ice-cold email is challenging.
SaaStr
JULY 31, 2020
These are crazy times. The economy has contracted at a record rate of -33%. Yet, the Cloud is on fire during Work-and-Do-Everything-Possible-from-Home. Shopify grew 100% at $3 billion in ARR. Zoom is growing at rates we’ve never seen before in SaaS and Cloud. And Morgan Stanley has predicted Cloud penetration will be pulled forward 5+ years or more.
Heinz Marketing
JULY 25, 2020
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Four Tips for Providing Great Webinars in 2020. Traditional marketing methods have had to shift with social distancing, and webinars are taking over.
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Partners in Excellence
JULY 30, 2020
I was asked to sit in on a number of account plan updates. It’s mid year, so it’s time to pull out the account plan, blow off the digital dust, and update it. (you might be getting an idea of what I think about most account planning processes.). The structure of the account plans looked like 99% of the account plans I have seen (and if I’m honest, some that I used to develop decades ago).
ConversionXL
JULY 29, 2020
Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in mind, more turn to Amazon search than Google. If you’re porting over your SEO “best practices” from on-site product pages to Amazon product pages, you’ll struggle.
SaaStr
JULY 30, 2020
SaaStr has now passed 10,000+ pieces of content, and we’ve somewhat gone on a journey from the early days of a SaaS company, through the growth phases, to the Unstoppable phase, and now has time has gone on, even to the Decacorn phase ?? We’re not quite done with that journey but if you’ll forgive me going back in time, I wanted to address an interesting question at Day 1: Who Should Be CEO?
Heinz Marketing
JULY 31, 2020
By Josh Baez , Client Engagement Manager at Heinz Marketing. What is the virtual event experience? With the growing adoption of virtual events in our digital-first world, it’s become more critical than ever to separate yourself from the pack. And in the face of the COVID-19 pandemic forcing businesses to close and employees to work remotely, engaging face-to-face is simply no longer an option.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partners in Excellence
JULY 28, 2020
Our mindset impacts how we think of and engage our customers. It impacts both our conscious and unconscious behavior. It impact the language we use in talking about and talking to customers. The mindset for sales and marketing seems to be, increasingly, oriented to the things we do to our customers. Our language and processes betray this thinking: We “target” them with our messaging/prospecting.
Sales Hacker
JULY 29, 2020
To deliver a stellar sales pitch, you need to tailor it to each specific lead — nothing new there. But customizing and personalizing your pitch comes more easily once you’re confident in your main plot points. And while it’s true that you can just sit down and memorize your sales script, you may find yourself forgetting parts of it mid-pitch. Learning is not straightforward.
SaaStr
JULY 25, 2020
Q: What is a typical organizational structure for a SaaS startup with sales reps? A rough structure from 1–25 sales reps: Early days: CEO acts as VP of Sales. CEO hires 2 reps, in the beginning, each barely pays for themselves, but by months 4–6 they are able to close 3x-5x their total compensation. Once 2+ reps can do 3x-5x their comp, the model gets pretty efficient.
SalesHood
JULY 30, 2020
We asked Barry Rhein, CEO and Founder of Selling Through Curiosity, to share insights and advice about how to sell and build relationships with our customers during a pandemic. Barry never fails to deliver. In this case, he is providing very actionable insights and questions to help all of us authentically build customer relationships [ ] The post Advice From Barry Rhein On Selling During A Pandemic appeared first on SalesHood.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Force Management
JULY 30, 2020
The goal of this month's episodes was to share key strategies sales teams can implement right now to close opportunities. Each episode covers timely tactics sales leaders, managers and reps can use to make an impact on the live deals in the pipeline. Review our rundown of episodes below. Share these effective strategies with your sales teams to help them hit their numbers this quarter and the next.
Heinz Marketing
JULY 26, 2020
By Kayla Beard , Marketing Intern at Heinz Marketing. My Friday and Saturday nightly routines have recently consisted of pajamas, an Adam Sandler movie, and bags of popcorn and sweet treats. Being in quarantine has allowed me to spend more time with family and focus on myself; however, I unfortunately have found myself struggling to maintain a healthy and balanced diet. .
SaaStr
JULY 29, 2020
Watch Track 1 & 2 Live on Youtube. All times are in Pacific Time Zone. 7:00 – 7:50AM. Track 1. 5 Insights for Consumerization of the Enterprise. Scott Belsky. CPO, EVP – Creative Cloud. Adobe. [link]. 8 :00 – 8:50AM. Track 1 . What’s Changed Since March 15 The Cloud at Hyperspeed. The World in Flux. Rob Bernshteyn. Chairman and CEO.
Salesmate
JULY 28, 2020
Books help in expanding knowledge. The more you learn, the better you can perform when it comes to nurturing and converting sales deals. In sales, you need to keep learning to excel and surpass competitors. So, take the help of various sales books to enhance your knowledge and brush up your skills. Learn various strategies to effectively manage sales and close deals faster.
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Hubspot
JULY 30, 2020
Technical marketing is a key aspect of a successful content marketing strategy, particularly if your organization deals with complex products and services. But it can be difficult when your marketers don't have a firm understanding of the technical aspects behind your product. Without technical expertise, your marketing team likely has a difficult time executing on content that will resonate with your core audience and — ultimately — turning readers into customers.
Partners in Excellence
JULY 27, 2020
As we reflect on the process of getting things done in business, one of the most important principles is the concept of alignment. Perhaps, simplified to, “How do we get everyone in the same boat, rowing the same direction, in cadence, at top speed?” As one looks at consistently high performing organizations, we see fanatic alignment—usually starting with a highly aligned culture, values, and leadership that models the expected behaviors.
SaaStr
JULY 27, 2020
We’ve spent a ton of time on SaaStr talking about how to think about sales and sales teams ; revenue/demand-focused marketing ; and keeping those customers over their lifetime. A more fundamental question we’ve touched on but mostly bypassed is this: Do You Even Need Salespeople at All? I mean, Atlassian sort of, kind of, didn’t have any for a long while.
Sales Hacker
JULY 30, 2020
The post Nobody Buying? 3 Data-Backed Steps to Pivot Your Sales Strategy appeared first on Sales Hacker.
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