Iannarino
MARCH 5, 2025
So you're considering becoming an Outside Sales Representative ? That's gutsy! You must love a challenge. Perhaps you're an adrenaline addict. Perhaps you simply prefer a career where you don't have to pretend to be busy sitting at a desk for eight hours a day. Either way, congratulationsyou're about to leap into one of the most unpredictable, untamed, and rewarding careers on the planet!
SaaStr
MARCH 6, 2025
The Top 10 Product Leadership Lessons from Plaid’s and Brex’s Presidents Product leaders often ask me what it takes to build successful products in the age of AI, especially in fintech where the stakes are incredibly high. At SaaStr Annual we recently had the chance to do a dive deep with Jen Taylor (President, Plaid) and Karan Nangia (President, Brex) on this exact topic.
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Partners in Excellence
MARCH 6, 2025
My feeds in social media are filled with Cheatsheets, Hacks, Templates—all sorts of tools. They attract lots of interest, lots of requests. People are looking for anything they can do to help them do their jobs, to find the shortcuts or secrets to success. I look at them, most are pretty good, there are always interesting ideas and approaches.
Salesforce
MARCH 6, 2025
Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. Building a team well-versed in Agentforce skills ensures that your AI investments deliver real value. Heres how were doing it at Salesforce, and how you can too. Consider Your Use Case It all starts with understanding your Agentforce use case.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Martech
MARCH 5, 2025
The past two years saw incredible innovation around AI, and in the past year, much of the AI developments focused on AI agents. Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. While examples abound of AI agents being used in customer-facing applications, theyre making headway in martech stacks, where they can take requests for data, then reach out to various ap
SaaStr
MARCH 6, 2025
One of the classic original SaaStr posts was on the Top 10+ Questions to Ask a VP of Sales Candidate. All the questions still hold today, but I wanted to update them for 2025. It’s a different world today, AI-fueled, often distributed and hybrid, and with inflation both in titles (CRO or VP Sales) and compensation expectations. Use this updated script for hiring that first VP of Sales.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
Iannarino
MARCH 5, 2025
Want to stand out, attract clients, and become an industry authority? Learn how personal branding services can turn you into the go-to expert.
Martech
MARCH 6, 2025
We see it all the time our clients invest in HubSpot but barely tap into its AI capabilities. Its like buying a high-performance car and leaving it in the garage. If your team is still doing things the hard way, youre missing out on easy wins. HubSpots AI tools are making workflows faster and more efficient. From contact records to workflows, AI removes tedious tasks so you can focus on what really matters.
SaaStr
MARCH 5, 2025
David Frankel is Managing Partner at Founder Collective, a successful seed fund with investments in companies like The Trade Desk, Olo, and Coupang. With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. He openly admits that many of his past exits were mistakes, which makes his advice on the topic particularly valuable.
Salesforce
MARCH 5, 2025
Building strong customer relationships is at the heart of every successful business. For startups and small to medium-sized businesses (SMBs) , the challenge often lies in managing those relationships efficiently as the company grows. Enter the customer relationship management (CRM) manager a professional dedicated to ensuring your CRM strategy and tools work effectively to support your business goals.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Force Management
MARCH 6, 2025
This month, the Revenue Builders podcast shared some detailed breakdowns of complex sales processes, growth stages and leadership challenges. Seasoned Chief Revenue Officers shared insights on how they create process rigor to ensure their organization handles high-stakes deals with tact to maximize returns. From complicated deal negotiations, to identifying influential champions, to handling your board of advisors, these episodes deal with some of the biggest execution challenges facing revenue
Martech
MARCH 6, 2025
Want to make your product seem like its on the cutting edge of trendy? Add agent to its name. Demandbase (see below) just launched Agentbase. Salesforce is 100% into Agentforce. No doubt AgentSpot, AgentCanva, AgentZapier and AgentAlgolia are on the way, Marketers love a bandwagon, and this one definitely has wheels. The nice thing about trends like this is they make life easy for anthropologists to date technologies.
Iannarino
MARCH 7, 2025
Unlock the power of lifelong learning and personal growth to rewire your brain, improve cognitive function, and reach your full potential.
SaaStr
MARCH 5, 2025
Codium is one of the fastest-growing startups in the AI coding assistant space, having scaled its go-to-market team from 3 to 75 in just under a year. Recently valued at over $1 billion , Codium is proving that AI-driven software development is not just the futureits the present. In our most recent episode of CRO Confidential , hosted by Sam Blond , Graham Moreno , VP of Worldwide Sales at Codium, shared invaluable insights on what drove this growth, the challenges they faced, and how other SaaS
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Sales Hacker
MARCH 4, 2025
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor, Google, and Microsoft.
Martech
MARCH 6, 2025
Salesforce and Microsoft unveiled new AI sales agents yesterday, fueling a fiery corporate grudge match. Salesforce announced the upgraded Agentforce 2dx, while Microsoft introduced its AI Accelerator for Sales alongside new Sales Agent and Sales Chat agents. While all these tools aim to boost sales productivity and efficiency, they have distinctly different strategic approaches.
Sales Gravy
MARCH 6, 2025
Youre stalled. Youre stuck. Youve plateaued. No matter how you put it, youre seeing your sales hit a rut. And lets face it, youre in a rut, too. So, how do you pull yourself out of it? The answer: invest in yourself. The Power of Personal Development In sales, it's easy to get caught up in the grindcalls to make and deals to close. But if you dont make time to invest in yourself, sooner or later, youll hit a wall and fall into a rut.
SaaStr
MARCH 6, 2025
Dear SaaStr: How Can a New VC Build Relationships With Top Founders? Screenshot Be where the founders are. Go to events, dinners, meet-ups, demo days, etc. Go where your prospects are. This always works. But you really have to hustle for this to work. A random cocktail party here or there is unlikely to work. Network with VCs a stage earlier than you or your peers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adaptive Business Services
MARCH 5, 2025
My apologies as this is going to be long. I have now completed my first large scale test of the email marketing feature and I survived. I did run into a few bugs that are in the process of being squashed. This is why they call it beta testing. I sent the messages in groups of 500 so that I could easily monitor and manage the results. I sent some batches with both open and link tracking and others with link tracking only.
Martech
MARCH 5, 2025
Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Companies like Netflix and Wayfair are proving that physical stores arent just about transactions theyre influential brand ambassadors that shape perception and loyalty. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?
Sales Gravy
MARCH 4, 2025
Matt from Grand Rapids says, If I dont make my cold calls, our pipeline will go dry. He is juggling everything from operations to customer service escalations, all while trying to generate fresh leads through cold calls. Sound familiar? In this Ask Jeb segment of the Sales Gravy Podcast I walk Matt through practical strategies to carve out time for prospecting and target the right prospects so that he can keep his sales pipeline fulleven while being pulled in a dozen directions.
SaaStr
MARCH 5, 2025
So Snowflake looked immortal in 2021, looked a little more mortal in 2024 … and is now, like many of the best in Cloud and B2B, reacclerating in 2025! And come meet and hear from CEO Sridhar Ramaswamy LIVE at 2025 SaaStr Annual, May 13-15 in SF Bay!! Snowflake is on a tear again: $4B ARR (just about) 28% revenue growth 44% free-cash flow last quarter (WOW!
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Heinz Marketing
MARCH 6, 2025
By Maria Geokezas , Chief Operating Officer at Heinz Marketing AI is rapidly transforming sales and marketing, and one area getting a lot of attention is AI-powered Business Development Representatives (BDRs). But what does that really mean? Are companies using robots to replace human reps? Can AI actually engage and qualify leads effectively? And most importantlydoes it work?
Martech
MARCH 5, 2025
We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert. These are positive uses of cognitive bias to increase the chance that customers will do what you want.
Highspot
MARCH 6, 2025
Key Takeaways Tailoring evaluations to specific sales roles ensures feedback fits the job, enhancing sales team performance where it counts. Employees who arent recognized are twice as likely to quit within a year, proving praise drives employee performance and retention. Regular performance reviews transform feedback into a growth tool. Sales performance evaluations often feel like a box-checking exercise for managers and a stress test for sales reps.
Membrain
MARCH 5, 2025
It may seem obvious on the surface what the purpose of your CRM system is. Its to help your teams increase efficiency, provide insights into data, drive behaviors, and improve overall sales effectiveness. But what if the purpose of a CRM system is not what we want it to do, but what it is actually doing? Would you still say that the purpose of your CRM is to improve the effectiveness of your teams?
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Hubspot
MARCH 6, 2025
My first job out of college was one I made up. People become entrepreneurs for lots of reasons , and for me (like most) it was the flexible hours. Armed with an English degree and a basic knowledge of marketing, I started a small agency creating written content for anyone who needed it. I built a book of business by relying on my network and a surprisingly reasonable number of targeted cold emails.
Martech
MARCH 5, 2025
Email is an essential tool for marketing teams across sectors and industries. Most of these teams rely on email delivery or marketing automation platforms (MAP) to send emails. How do you decide which tool is right for your team? To evaluate whether your marketing organization needs a full marketing automation platform (MAP) or an email delivery platform, you must comprehensively assess your business needs, staff capabilities, management support and financial resources.
The Advantexe Advisor
MARCH 5, 2025
In anticipation of the Presidential Memorandum on Tariffs, many of our Advantexe clients have been focused on understanding the tariffs' impacts on their business from a business acumen learning perspective. Over the past few weeks, we have launched a tariff wobbler portfolio into our business simulations so leaders can prepare and learn what to do in the real world.
Highspot
MARCH 7, 2025
Key Takeaways RevOps frameworks streamline your technology stack, clean up CRM data, and get sales reps using sales tools. Choose or blend a framework to match your growth stage for steady, predictable revenue gains. 80% of companies with real-time analytics outperform peersRevOps makes this possible. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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