Veloxy

DECEMBER 28, 2023

The world of sales is vast, and if you’re a sales professional, you’ve likely been exposed to both inside and outside sales roles. However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. This blog post will delve deep into the realm of outside sales, exploring effective strategies, essential skills, and tools to help you succeed in this challenging yet rewarding career path.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Iannarino

DECEMBER 28, 2023

Fourteen years ago today I started the practice of writing The Sales Blog daily. Explore the transformative journey of daily blogging and feel inspired by the pursuit of personal growth.

Growth 284

Growth Sales 284

Anthony Cole Training

DECEMBER 28, 2023

As we head towards the New Year of 2024, with volatile world events all around us, it is a perfect time to think about and focus on what you can affect and act on, in your personal and professional life to improve your relationships and results. This idea of reviewing what you should keep doing, start doing, and stop doing is borrowed from a past client of ours so we must give them credit.

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Clients Process Drivers/motivators Sales 265

Membrain

DECEMBER 27, 2023

As we wrap up the final days of 2023, I wanted to take a few minutes to review the year and offer my gratitude to everyone who made this the best one yet. Despite a difficult economy that continues to drag on, we doubled revenues from two years ago, launched several major additions to our product, and got in deeper with our partners to deliver big wins for clients.

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Launch Clients Product 144

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. Every year the bar gets raised. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge.

Customers 143

Customers Retail GTM Trust 143

Iannarino

DECEMBER 27, 2023

Exploring the resurgence of outbound sales methods in the changing landscape of B2B sales, amidst the rise and fall of social selling and tech over-reliance.

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B2B Technology Technology Sell 277

Force Management

DECEMBER 28, 2023

With a new year comes a clean slate – our once-annual fresh start. For revenue team leaders, today’s decisions will help define where the company ends up in twelve months. As budgets get approved and your annual kickoff approaches, give your organization an edge by making sure your plan for the coming year incorporates digital tools and technology that drive results and power today’s top teams.

Technology 121

Technology Technology Gaming B2B 121

Partners in Excellence

DECEMBER 26, 2023

Time is a problem. We never have enough. And regardless what we do, we never will. Whatever time we tend free up, is immediately filled with something else and we become time poor, once again. We have endless tools and technologies, increasingly assisted by AI, enabling us to accomplish more in each hour. The goal of each of these is increasing our efficiency.

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Follow-up Prospecting Conversion Technology 126

Iannarino

DECEMBER 29, 2023

Axiom 1: Do Your Homework Beforehand Always research and understand a client's business before you contact them. This prep work makes sure your conversation is relevant and informed.

Clients 245

Clients Contact Conversion Sales 245

Martech

DECEMBER 27, 2023

Inboxes are overflowing and attention spans are shrinking. Crafting emails that resonate with your audience and drive conversions is more challenging than ever. To stand out and build lasting connections, you’ll need to make them as personalized as possible. At the same time, repetitive tasks can take 10 or more hours per week. No wonder many companies go for automation.

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Follow-up Contact Trust CRM 128

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Search Engine Land

DECEMBER 27, 2023

The year 2023 was unlike any other I’ve seen in SEO and Search. I say this as someone who has been in this industry since 2007. Many others I spoke to expressed similar sentiments at various points throughout 2023. By March, Search Engine Land had published multiple stories that, in any other year, all could have been the story of the year. And the news and updates kept coming, day after day, week after week and month after month.

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Engineering Follow-up Launch Start-ups 124

SaaStr

DECEMBER 29, 2023

If I had to summarize venture capital today, it would be like this: There is Very Little Oxygen Today Above $200m Valuations What do I mean? It’s still a weird world in venture: Firms are both shutting down and raising new funds. More entrepreneurs are doing direct investing themselves than ever. Unicorns are hurting, but — Nasdaq is at an all-time high.

Growth 122

Growth Trust 122

Iannarino

DECEMBER 25, 2023

I write every day, but on major holidays, I don’t write my normal 1,000 words. Merry Christmas to close out 2023!

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Closing 294

Martech

DECEMBER 27, 2023

In the year ahead, consumer and B2B marketers will be focusing on first-party data strategies to replace their dependence on third-party cookies. Those cookies are retiring in 2024. In early January, Google begins testing a new feature that restricts third-party cookies for 1% of its Chrome users. As the year goes on, more users and marketers will scramble to find alternatives.

B2B 124

B2B Government Technology Technology 124

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to say that GA4 did not receive the warmest welcome. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the

Retail 122

Retail X-functional Launch Non-Profits 122

SaaStr

DECEMBER 28, 2023

So 2023 wasn’t a rough year for everyone. Shopify, Canva, Monday and tons of other SaaS leaders less focused on tech and startups had big years. And broader Cloud players had great years too, from MongoDB to Cloudflare to Azure, if not quite as crazy as at the peak of 2021. But overall, overall … well SaaS and Cloud growth hit record lows per the BVP Cloud Index: As you can see, even though 2022 was a tough year in the public markets and for valuations, revenue growth still held up

Growth 116

Growth 116

Iannarino

DECEMBER 23, 2023

Uncover the secrets of effective client relationship management and consultative sales strategies for lasting success.

Consult 286

Consult Technique Relationship Management Sales 286

Martech

DECEMBER 29, 2023

In the year ahead, marketers will be looking to expand the channels and ordering methods that customers can use to shop online. Many of these channels have been around for years (see shoppable ads, below), but they will be tied together and more engaging thanks to AI innovations marketers will adopt in greater numbers. Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence

Retail 114

Retail B2C Manufacturing B2B 114

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Pipeline

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social and display. What follows are links to the 10 most-read, must-read Search Engine Land PPC columns of 2023 that were contributed by our fantastic group of Subject Matter Experts. 10.

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Engineering Lead generation Retail Campaign 112

Heinz Marketing

DECEMBER 26, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing To form an effective strategy and stay competitive in today’s dynamic market landscape, one must have the ability to gather and leverage valuable insights that drive informed decision-making. Whether it’s for planning strategic company direction, departmental initiatives, or team-oriented goals, the significance of collecting relevant and impactful insights cannot be overstated.

Strategize 114

Strategize Strategic planning Technology Technology 114

Iannarino

DECEMBER 24, 2023

Discover how to counteract the shallowness of a post-literate society with effective deep reading strategies.

Growth 295

Growth 295

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged with marketing terms from CTR and ROAS to Z-score and SERP, may struggle to piece together their place in the bigger picture of business objectives. This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success.

Intrinsic 114

Intrinsic CTR Strategize Presentation 114

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Campaign

SaaStr

DECEMBER 23, 2023

Dear SaaStr: What Advice Do You Have For a First-Time VC? My advice is hard learned, and pretty contrary to what you’ll be told. YMMV. So many mistakes you'll look back in VC But the #1 you'll probably regret was letting those founders leave the room, leave the pitch, leave the Zoom … that you >knew< were going to win There's a reason why even Sequoia gets those ones a term sheet the same day — Jason ✨Be Kind✨ Lemkin  ??

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Start-ups Pitch Closing Conversion 112

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows are links to the 10 most-read, must-read Search Engine Land SEO columns of 2023 that were contributed by our fantastic group of Subject Matter Experts.

Engineering 107

Engineering Strategize Launch Process 107

Iannarino

DECEMBER 26, 2023

Explore our comprehensive B2B sales training programs designed to adapt and thrive in the evolving business sales environment.

B2B 147

B2B Technique Sales 147

Martech

DECEMBER 28, 2023

Year’s end is the perfect time to review all the lessons learned in the last 12 months. So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. Use transactional, trigger and journey emails for higher engagement and conversions.

B2B 113

B2B Campaign Growth Technology 113

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

SaaStr

DECEMBER 26, 2023

So we’re reaching new levels of efficiency in SaaS — at least in the public markets. The average public SaaS company now has hit $300,000 in revenue per employee or so on average. Almost Everyone’s Gotten Radically More Efficient in SaaS That’s a good metric to think about at scale now. But what does it mean in practice, when you are well before the IPO stage?

Start-ups 107

Start-ups 107

Partners in Excellence

DECEMBER 29, 2023

It’s year end, people are reaching out, through all channels, with connection requests, meeting requests to sell me something, everything you can imagine. And, as you might expect, everyone has “personalized” their outreach. Somehow, though it should be no surprise, they are remarkably impersonal. I’ve gotten used to ignoring those that are addressed to D.A.

Presentation 97

Presentation Meeting Sell Prospecting 97

Sales Hacker

DECEMBER 26, 2023

To cap off the year, we have another special episode. Be warned: It’s a spicy one! At the end of every weekly podcast episode, host Scott Barker asks guests the same two questions. Last week, you heard the compilation of guest responses to the first question. This week, you’ll hear the compilation of their responses to the second question: What is one widely held belief that revenue leaders have that you think is bull$ or no longer serving us?

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GTM Go To Market 97

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. But times have changed, what with digital marketing, marketing automation, adjustments in buyer behavior, and the increased speed and complexity of business today.

B2B 108

B2B Cross-sell Hospitality GTM 108

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service