Hubspot

MARCH 13, 2025

Why are revenue targets so hard to hit? According to a 2023 survey of over 450 sales leaders, 91% of their teams missed quota that year. And even with revenue up in 2024 , reps are still struggling to meet their sales goals. To shed some light on the matter, Ill offer my personal insights on why teams are missing their targets. In addition, I reached out to other sales experts to hear what they had to say about setting and meeting revenue goals so you can take home some best practices from their

Meeting

Martech

MARCH 13, 2025

If you’ve been around the corporate world long enough, you might remember when “failing up” was the latest concept in corporate success. It describes the ability to rise above failure and move on, to share your experiences with others, understanding the point of failure, learning from it and moving on. Like most corporate cliches, it came and went.

Campaign

Sales Gravy

MARCH 13, 2025

How many times have you gotten to the meeting but your pitch fell flat? You went in guns blazing, thinking the hard part was over and youd land the dealbut instead you face-planted. Its not your product or your pricing. Its your messaging thats failing youand blocking you from a sale. A Framework to Tap Into Your Prospects Pain So whats missing? A framework that actually speaks to your prospects pain, builds urgency, and moves them toward a yes.

Quota

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. You need to understand how big the market is in order to determine whether it’s worth the investment. What if you could find the number that answers your question and helps you paint an accurate yet exciting picture for investors? This number exists in the form of total addressable market (TAM).

Minimum Viable Product

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

Sales

Hubspot

MARCH 12, 2025

Being a salesperson today feels like trying to get someones attention in Times Square; buyers are swamped with choices, blinking lights, and loud pitches from every direction. One word: Overload. The internet makes research a breeze until youre drowning in options and cant tell whats worth your time. As a copywriter, Ive been there, wading through endless tabs, trying to separate the gold from the noise.

Sell

Martech

MARCH 12, 2025

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.

High impact

Salesforce

MARCH 13, 2025

Brands are increasingly turning to innovative commerce solutions to stay competitive. Going Direct to Consumer with Salesforce offers a range of benefits that can help brands thrive in the digital marketplace. A Competitive Advantage for Direct-to-Consumer From implementing AI efficiently and cost effectively to ensuring a great customer experience that is secure, there are plenty of considerations when taking on a Direct to Consumer project.

Strategize

Partners in Excellence

MARCH 13, 2025

The answer to the question, “Is AI that good, or are we that bad,” is resounding YES! To both. Everyday, we see great applications of AI, particularly when coupled with outstanding human based thinking. At the same time, I see endless examples where AI isn’t doing anything better, it isn’t outthinking sellers, it’s simply outperforming sellers in fundamentals.

GTM

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi

Strategic partnership

SaaStr

MARCH 13, 2025

So leading SaaS growth stage VC fund Insight Partners surveyed 100+ of its top later-stage B2B companies to see how they did marketing and demand gen and pipeline creation in particular. What they learned: Marketing drives 48% of pipeline across B2B companies. Sales drives 33%. And Partners and Channel 15%. An interesting break-down. Not a shocker but useful to see this across 100+ leading B2B scale-ups.

Pipeline

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.

Objection handling

Salesforce

MARCH 12, 2025

Spoiler alert: The answer is, you need both agents. 90% of SMB owners are already using AI to automate customer interactions. Technology is becoming more innovative with every passing day. One of the most exciting developments in technology is the rise of autonomous and assistive agents. Agents are running business operations smoothly with limited human oversight where tasks are executed flawlessly without lifting a finger.

Represent

Sales Pop!

MARCH 12, 2025

Having trouble with high-quality lead generation? This happens with many businesses. Many players can attract lots of visitors, but they have trouble converting them. The old tricks of lead generation – advertising, cold emailing, and generic content offer up unqualified leads that disappear after a quick interaction. And why is it so? Prospects think they should be offered something of value before they commit; they should be educated, not just sold.

Lead generation

Martech

MARCH 13, 2025

Generative AI is transforming business operations, but its adoption varies significantly between B2B (business-to-business) and B2C (business-to-consumer) organizations. While both use AI-powered content generation, personalization and automation, the most significant gaps appear in social media management, advertising and sales enablement. Why are there differences?

B2C

SaaStr

MARCH 12, 2025

So at SaaStr Annual, Dave Kellogg did a great deep dive on “5 Things Every B2B CEO Needs to Know about Marketing” In the Age of AI it’s even more true today, so I wanted to update our SaaStr take-aways from the deep dive. And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this!

Pipeline

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Sales Gravy

MARCH 11, 2025

Cindy is struggling to set appointments and handle the "How Much Does it Cost?" objection. She recently switched from media sales to the home services industry. Suddenly, she finds herself making all her own cold calls no marketing team, no pre-existing territory full of warm leads. And unlike her old deskbound clients, these new prospects are likely to be on a roof or at a job site when she calls.

Profit margin

Salesforce

MARCH 12, 2025

Excellent customer service and smooth online experiences have become table stakes for financial services institutions (FSI) to attract and retain customers. While competitive rates, fees, and pricing are key factors in driving loyalty to an FSI, customers expect more digital-first experiences. Moreover, interactions need to be quick, personalized, and available 24/7 on mobile apps, websites, and social media.

Service

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a part

Construction

SaaStr

MARCH 13, 2025

Dear SaaStr: Should I Let My VP of Sales Go? I’m Not Sure I’ve Made The Right Hire 60 Days In? It depends on what youre seeing after these 60 days. You don’t need perfection. You do need to see true improvement. Not magic, but some real, tangible improvement. Some element of the curve being … titled. All Your VPs Really Need to Do is Tilt the Curve A great VP of Sales should show meaningful progress within one sales cycle.

Pipeline

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

Heinz Marketing

MARCH 13, 2025

By: Tom Swanson, Senior Engagement Manager, Heinz Marketing Everyone wants to bring in bigger deals. While not for every single company, the vast majority of the folks we work with are at least somewhat interested in ABM. Personally, I love the idea, but the execution I see is often deeply flawed. We are often coming in specifically to help with it.

Objectives and Key Results

Engage Selling

MARCH 10, 2025

Are sales superstars are made or born? The answer often lies in one key trait. In this video, I break down why coachability is crucial and share practical tips for … The post The #1 Attribute of Top Sellers first appeared on Colleen Francis - The Sales Leader.

Sales

Martech

MARCH 10, 2025

AI personalization is everywhere, but it’s not everything. Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. “But your customers are still human.

Customers

Sales Gravy

MARCH 9, 2025

No matter if you've had a great month, closed a big deal, or made it to the winner's circle at President's club, winning makes you more vulnerable to losing. A Winning Message for Sales Winners Last week I delivered a keynote at a large company's Presidents club event. It was fun! Great hotel. Tropical destination. People were upbeat and happy because they were celebrating success.

Pitch

Speaker: Beth Sunshine, SVP, Up Your Culture

When culture isn’t consistently lived out across the organization, engagement suffers—and it often starts with a disconnect at the top. In this session, Beth Sunshine, SVP of Up Your Culture at The Center for Sales Strategy, will reveal how HR and executive leaders can close the gap between vision and execution by equipping frontline and mid-level managers to become culture carriers.

Start-ups

PandaDoc

MARCH 13, 2025

In business, consistent relationships between suppliers and buyers can make operations easier for both parties. Vendors gain a consistent customer and buyers have a trusted source for a specific selection of products or services. As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period.

Contract

Salesforce

MARCH 12, 2025

Cybersecurity is a shared responsibility between a provider and their customers. While Salesforce builds enterprise-grade security into every part of our platform, customers play a vital role in protecting their dataespecially amid a recent rise in sophisticated social engineering and phishing attacks targeting Salesforce customers. Threat actors have been observed employing various social engineering tactics, including voice phishing (i.e., vishing), to impersonate members of an IT Support team

Engineering

Martech

MARCH 13, 2025

Can you imagine an AI start-up saying no to money from investors? DeepSeek founder Liang Wenfeng is doing just that. According to The Wall Street Journal, In recent weeks, executives from Chinese technology companies including Tencent and Alibaba have met Liang to discuss potential cooperation, said people familiar with the companies. Those people said Liang didnt want to charge for DeepSeeks core AI models, which are currently free.

E-commerce

Adaptive Business Services

MARCH 12, 2025

Or should I call it my tech stack ? At any rate, I used to have a bad case of shiny bauble syndrome, but today not so much. Im grateful for this because, particularly with all of the available AI and automation tools, there are only about a gazillion to choose from. These are my go-to’s, my daily drivers. Nimble CRM – I have been a Nimble user, and an authorized Independent Solution Partner since before Nimble was introduced in 2012.

B2B

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

SaaStr

MARCH 10, 2025

So the headline is incredibly impressive. AI Support / Agent leader Moveworks at $100m+ ARR sells to ServiceNow for $2.85 Billion, a 20x-25x ARR exit and a huge, huge price in absolute terms. Its ServiceNows largest acquisition ever. A huge exit. But do the investors actually make any money here? And should you care? The answers are murky. Why? Moveworks raised $200m of its $315m in VC Capital in 2021 at a $2.1 Billion valuation Add in dilution since 2021, carve-outs on the deal, etc. its most

Sell

Hubspot

MARCH 10, 2025

I walked into the bank feeling confident about getting a loan to expand my business. I had my plan, financials, and a solid pitch ready. But the loan officer shook her head denied. The problem? My business credit score. I didnt even know I had one. A business credit score shows lenders, vendors, and insurers how dependable your business is. Factors like late vendor payments and limited credit activity were pulling my score down.

Negotiate

Martech

MARCH 12, 2025

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, rethink the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.

GTM

Salesforce

MARCH 11, 2025

Artificial intelligence is poised to shake up much of what we know about software development , but as it turns out, agent lifecycle management, also known as agent development lifecycle (ADL), is fairly similar to traditional application lifecycle management (ALM). From ideation and configuration, to testing and deployment, the path to taking your agent from the drawing board to production will be familiar.

Product

Advertisement

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B2B