Sat.Apr 12, 2025 - Fri.Apr 18, 2025

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How B2B Sales Language Has Evolved and Why It’s Costing You Deals If You Don’t Adapt

Iannarino

If your sales language hasnt changed in the last decade, your strategy and tactics are from long ago and it's costing you deals.

B2B 254
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B2B Startups Spend 15% of Revenue on Sales and 10% on Marketing, Per SaaS Capital

SaaStr

SaaS Capital surveyed 1,000 B2B startups of varying sizes to find out just how much today they are spending in sales and marketing in this new era of efficiency. That full report here: 2025 Spending Benchmarks for Private B2B SaaS Companies The answer? About the same as before In fact, the median amount spent on sales is up from a year before. Its not just Marc Benioff hiring more sales execs in the AI era.

B2B 102
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What genAI means for your marketing skills

Martech

Are you keeping pace with how your peers are using generative AI? At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. The data reveals familiar patterns and surprising shifts, suggesting that AI is reshaping tools, team responsibilities and required skills. Each team shows a distinct genAI signature.

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4 Keys to Hiring Better Salespeople

Anthony Cole Training

As you take stock of your teams performance, what concerns you most? Is it the challenge of maintaining your companys market share? Are you worried that your salespeople are not selling? Are you concerned that they even have what it takes to sell?

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Welcome to the Future of Hospitality: Smart Rooms Start Here

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

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Don’t Blow It All: A Personal Finance Wake-Up Call for Sales Pros

Sales Gravy

You crushed your quota. Commission check hits the account. Your first instinct? Celebrate! You earned it, right? Not quite. Youve earned a reward, sure. But if every check disappears faster than a cold call prospect can hang up the phone, then youre just renting a lifestyle. Heres the truth: Top sales pros dont just sell like professionalsthey manage their money like professionals.

Finance 56
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Discovery Is Not What You Think It Is

Iannarino

Most salespeople treat discovery like an interrogation. The only thing missing is the light over the contacts head and the duct tape holding them to their chair.

Contact 251

More Trending

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Shania Twain’s Lesson for Sales Leaders Who Want to Hire Stronger Salespeople

Understanding the Sales Force

I was driving with the radio on when the Shania Twain song from the 90s, Dont Impress Me Much , began to play. I hadnt heard that song in at least a decade and as I listened to the words, I was reminded that Shania is not impressed with: Rocket Scientists Brad Pitt Guys Who Kiss Their Expensive Shiny Cars Elvis Most women would probably be impressed with that group of men but Shania is much more discerning.

Quota 69
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Dear SaaStr: At What Point Should a Lead Convert to an Opportunity?

SaaStr

Dear SaaStr: At What Point Should a Lead Convert to an Opportunity? The point at which a lead should convert to an opportunity or deal is when it meets specific qualification criteria that indicate its worth investing sales resources. This is where having a clear definition of a Sales Qualified Lead (SQL) or Sales Qualified Opportunity (SQO) becomes critical.

SQL 50
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10 Creative Referral Program Ideas to Grow Your Business

Salesforce

Think about your favorite neighborhood coffee shop or that fantastic hair salon you cant stop recommending. How’d you find them? More than likely, a friends raving recommendation brought you. Thats the beauty of word-of-mouth marketing , making satisfied customers your best advocates. Small and medium-sized businesses (SMBs) and startups can reap the benefits of a good referral program.

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Smart appliances are great for marketers, if they’re useful for consumers

Martech

I find myself on my home’s third dishwasher, third refrigerator and fourth stove. It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. Either way, when my dishwasher stopped working last month, I began the search for a replacement. I came across various options, including Wi-Fi-connected models, smart models with AI features and traditional dishwashers.

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Automation, Evolved: Your New Playbook for Smarter Knowledge Work

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

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Designing High-Impact Onboarding Experiences

Highspot

Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.

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Dear SaaStr: How Do I Learn to Close Big Enterprise Deals … Better?

SaaStr

Dear SaaStr: How Do I Learn to Close Big Enterprise Deals Better? Closing high-ticket enterprise deals is a different beast compared to SMB or mid-market sales. It requires patience, strategy, and a deep understanding of the enterprise buying process. Heres how you can approach it: Map Out Stakeholders Early : Enterprise deals often involve multiple stakeholdersprocurement, IT, finance, and the actual business users.

Closing 65
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How to Handle Decision Deferment Objections (Money Monday)

Sales Gravy

There is a big challenge in todays marketplace thats popping up left and right for sales professionalsDecision Deferment Objections. If youre running into stakeholders who say, Lets just hold off a bit, We need more time, or We want to wait until the market settles, then we're going to dive into why this is happening and, more importantly, how you can handle these sales objections with confidence and skill.

Gaming 56
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Codex CLI Is OpenAI’s Boldest Dev Move Yet, Here's Why

G2

While everyone was busy talking about OpenAI s new o3 and o4-mini models, the company quietly dropped something that could shake up how developers write and run code: Codex CLI.

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Get Higher-Quality B2B Leads That Convert!

B2B marketers face a number of challenges, including: continuously generating great leads converting leads to active sales prospects finding vendors that deliver real results Aggregage has proven content syndication, webinar, online advertising and intent signal marketing programs that deliver higher-quality leads. More than 700 companies have already benefited from our programs.

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According to Users, Membrain Outperforms Our Biggest Competitor on (Almost) Every Score

Membrain

Im very proud of what weve built at Membrain. We set out to build a platform that would genuinely help companies engaging in complex sales become more effective, and we succeeded. We believe that for our best-fit customers, we are a better choice than others, including our biggest competitor, Salesforce.

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6 Practical Reasons AI is a Threat to Traditional B2B Startups Today

SaaStr

Dear SaaStr: How Much of a Threat is AI to Traditional B2B Startups Today? AI isn’t yet slowing down the big leaders in SaaS, from Salesforce to HubSpot to Workday. In fact, they are embracing it. Workday is seeing a 30% attach rate for its new AI products in new deals already: 5 Interesting Learnings From Workday at $9 Billion in ARR And AI is the core focus of Salesforce today: WSJ says Agentforce filling jobs faster.

B2B 65
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How sales meetings work: Running engaging and productive meetings

PandaDoc

Sales meetings are central to most businessesbut the most effective, high-performing sales teams know how to make them count. These meetings are intended to align goals, track progress, share insights, and make sure everyone is on the right track and working toward the same objectives. But without the right structure or engagement strategies, they can be tiresome and unproductive.

Meeting 52
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Perplexity vs ChatGPT: I Ran 10 Prompts to See Who Wins

G2

Perplexity vs ChatGPT: I tested the AI search engine and the AI chatbot side by side to compare responses, speed, and user experience with 10 real prompts.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How Data Analytics Will Transform Sales Performance in 2025

Predictable Revenue

The sales industry is like the survival of the fittest. New competitors, sudden market trends, and digital innovation seems unstoppable. The post How Data Analytics Will Transform Sales Performance in 2025 appeared first on Predictable Revenue.

Sales 52
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The Compound Startup Advantage: Why The CEO of Rippling Believes Focus Is Overrated

SaaStr

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we wanted to take a look back at one of your favorite SaaStr conversations with Parker Conrad at SaaStr. Parker came to London to share just what he’s learned building a $12B+ compound start-up. And … the top mistakes they made. And come meet Rippling and learn its secrets to building compound products when their VP of Product Anique Drumright joins us on-stage at 2025 Annual !

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Trader Joe’s Mini Tote Bag Drop Drives Passionate Fandom

David Meerman Scott

Trader Joes, a chain of grocery stores offering unique and interesting products often under its own brand, has legions of passionate fans. Many waited in line last week to secure a prized Trader Joe's branded miniature canvas tote bag offered in four pastel colors.

Product 52
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Why Content Teams Need a Plan: Kate O’Neill on AI, Risk, & Readiness

G2

Picture this: It's 2025. Your marketing intern used an AI tool to generate content for your biggest client and accidentally included hallucinated product features and hit send before anyone could review it.

Clients 59
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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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What No One Tells You Before You Become an SDR

Predictable Revenue

On paper, Sales Development looks entry-level. No prior experience required. A way to get your foot in the door. The post What No One Tells You Before You Become an SDR appeared first on Predictable Revenue.

Sales 52
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Top SaaStr Posts and Pods of the Week: AI + GTM with Jason & Sam, Owner’s CRO, SaaStr’s AI, Google Cloud’s VP Marketing

SaaStr

Top Posts You May Have Missed: #1. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #2. Thoma Bravo: Software Spend Will Grow 19% a Year Through 2028. AI is The Accelerant. #3. Fake Multi-Product vs. Real Multi-Product #4. The Problem with Small But Mighty AI Start-Ups #5. The Top 10 Learnings from Launching SaaStrs Own AI: What Every B2B Founder Needs to Know Top Pods & Vids: #1.

GTM 70
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Designing High-Impact Onboarding Experiences

Highspot

Onboarding sets the tone for a reps experience and performance at your organization. In fact, 70% of new hires decide whether a job is the right fit within the first month and 29% know in just the first week. Yet too often, onboarding falls short in preparing reps to be successful. Before Highspot, 25% of customers struggled with sub-optimal rep ramp time.

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I Compared 6 Semrush Alternatives for Content and SEO Tasks

G2

As someone whos been in the SEO game for a while, I have used Semrush heavily for years. It was my go-to tool for keyword research and competitor analysis. However, I relied on Ahrefs for off-page SEO since I found its backlink research quite accurate and easy to absorb.

Gaming 59
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Maximizing Profit and Productivity: The New Era of AI-Powered Accounting

Speaker: Yohan Lobo and Dennis Street

In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.

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What is BANT in sales?

PandaDoc

Qualifying leads is a critical step in the sales process, but its not always clear whos a good fit and who isnt. Without a clear and consistent method for evaluating prospects, its easy for sales reps to misqualify leads and waste excess time pursuing deals that will never close. Thats why many companies use lead qualification frameworks to help reps quickly identify which opportunities are most worth pursuing.

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Built from Frustration with Moran Mizrahi

Predictable Revenue

Moran Mizrahi joined the Predictable Revenue Podcast, with something every founder can relate to: the moment you hit a wall using a tool. The post Built from Frustration with Moran Mizrahi appeared first on Predictable Revenue.

Sales 52
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Anthony Iannarino Sales Training for E-Com Brands

Iannarino

Look, if you're running an e-commerce business and still treating sales like its some mystical art passed down from a whispering monk in the Himalayas, youre doing it wrong. Dead wrong.

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The Case For Auditable AI with Mike Whitmire, CEO of FloQast

G2

Discover the importance of auditable AI in accounting with insights from Mike Whitmire, CEO of FloQast, on how AI is revolutionizing financial management.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.