Iannarino

MAY 14, 2025

Discover why high-pressure sales tactics fail in B2B deals and learn modern strategies to build trust and create value for your clients.

B2B 265

B2B Trust Clients Sales 265

Sales Pop!

MAY 11, 2025

Errors are commonplace, but how we handle them defines us and can weigh heavily on future business. First and foremost, it is best to admit a mistake upfront and sincerely apologize. Next, explain how the issue arose and then suggest fixing the problem together. The suggestion arises because misunderstandings frequently occur. Its generally a two-way street, so if the other person or company realizes the cause, they will be more likely to seek a better solution.

Growth 247

Growth Teamwork Referrals Drivers/motivators 247

Anthony Cole Training

MAY 15, 2025

Last week in part 1 of our 3-part series on Hiring and Retaining Top Sales Talent, we discussed the importance of defining your ideal sales candidate profile and establishing firm hiring standards. Identifying critical, non-negotiable standards and expectations for new hires will help to improve the quality of the candidates you look for, interview, and eventually hire.

Negotiate 296

Negotiate Sales Process 296

ClickFunnels

MAY 14, 2025

The post 10 Tips for Boosting Lead Generation with Funnels appeared first on ClickFunnels. Imagine this: you’ve created a stunning sales funnel to attract potential customers with an irresistible offer. But when the visitors arrive, nothing happens—no sign-ups, leads, conversions, nothing—just silent scrolling before moving on to another webpage. If this scenario sounds familiar, it’s time to revamp your funnel pages to turn your visitors into leads.

Lead generation 130

Lead generation Promote Trust Follow-up 130

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

Partners in Excellence

MAY 12, 2025

On Friday, I realized I had failed at something—miserably. A few weeks ago, I met with a great team. We had an exciting project, we agreed on the action plan and next steps. This action plan was highly dependent on some things I committed to. Two and a half weeks passed. The person leading the project reached out, “Dave, we’d like a follow up meetings, but we are missing some stuff…… ” I was ashamed.

Meeting 107

Meeting Trust Follow-up Clients 107

Martech

MAY 15, 2025

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

Government 121

Government Trust Conversion Product 121

ClickFunnels

MAY 13, 2025

The post Simple Steps for Creating Your First Sales Funnel appeared first on ClickFunnels. Want to build a sales funnel in less time than it takes to binge-watch a season of your favorite TV show? In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. While building an effective sales funnel may feel intimidating, ClickFunnels makes it easy to implement a series of conversions that will ultimately lead to sales.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Sales Pop!

MAY 15, 2025

There are a lot of file conversion types that people need to perform these days, and it can be confusing to distinguish one from the other and what you need for particular purposes. Fortunately, there are also a lot of conversion programs out there, and information on carrying out conversions is plentiful. MP4 to MPG is one of the conversions that you might need to make.

Follow-up 130

Follow-up Conversion Start-ups Trust 130

Partners in Excellence

MAY 14, 2025

We’ve seen the 100s of articles, the 100s of prompts, the 100s of cheat sheets focused on saving our time. Theoretically, I don’t have to manage my calendar, to-do lists, follow ups, anything. I don’t have to worry about the responses to queries, or the follow ups to the meetings. All that time spent on these and other tasks is automated, freeing up time to be “more productive.” For those who know me, I’m obsessed with my personal productivity.

Follow-up 107

Follow-up Meeting CRM Product 107

Martech

MAY 15, 2025

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.

Technology 102

Technology Technology Trust Process 102

Speaker: Jason Cottrell and Gireesh Sahukar

Retailers know the clock is ticking–legacy SAP Commerce support ends in 2026. Legacy platforms are becoming a liability burdened by complexity, rigidity, and mounting operational costs. But modernization isn’t just about swapping out systems, it’s about preparing for a future shaped by real-time interactions, AI powered buying assistants, and flexible commerce architecture.

Retail

ClickFunnels

MAY 15, 2025

The post Supercharge Your Marketing Plan with a Squeeze Page appeared first on ClickFunnels. If you’ve ever browsed the internet, you’ve probably come across a page that asks you to sign up for something like a free eBook, exclusive content, or a special discount code in exchange for your email address. These pages are known as squeeze pages, and when you put them to work in your marketing funnel , you create more opportunities for conversions and lifelong customer relationships.

Campaign 130

Campaign Promote Start-ups Follow-up 130

Sales Pop!

MAY 13, 2025

When spring is in the air, people are often busy making their spring cleaning to-do lists. While youre thinking about what to clean up in your house, take some time to examine your business and look for ways to become more efficient and profitable. Your business insurance policy should be reviewed thoroughly to ensure youre getting the coverage you need and not paying too much for it.

Clients 144

Clients Growth Product Customers 144

Salesforce

MAY 16, 2025

The definition of one-to-one personalization has dramatically changed with the revolution of AI. Consumers expect a type of experience that knows what you want before you even do. This kind of novelty requires another level of intelligence. The next generation of products is expected to withstand the demands of a population that expects the unexpected.

Objectives and Key Results 98

Objectives and Key Results Customers Construction Clients 98

Martech

MAY 13, 2025

Generative AI is no longer an exciting new tech for marketers it’s a core part of the toolkit. As adoption grows and the technology matures, the conversation isn’t “What can we try?” but “What’s delivering results?” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity.

Government 125

Government Strategic planning Strategize Lead generation 125

Speaker: Frank Taliano

Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.

High impact

Heinz Marketing

MAY 15, 2025

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing In B2B marketing, precision matters. Knowing who you’re selling toand how they make buying decisionsis key to building effective campaigns, aligning sales and marketing, and accelerating pipeline. But many teams struggle to create actionable buyer personas, identify the right accounts, or understand who’s on the buying committee.

Drivers/motivators 89

Drivers/motivators B2C Cross-sell B2B 89

SalesHood

MAY 13, 2025

Discover how SalesHoods AI sales coaching platform is helping sales teams scale coaching, improve confidence, and exceed revenue goals.

Sales 91

Sales B2B 91

Salesforce

MAY 15, 2025

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.

Original Equipment Manufacturer 101

Original Equipment Manufacturer Cross-sell Manufacturing Trust 101

Martech

MAY 15, 2025

Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As enterprises double down on marketing technology, big data and artificial intelligence, MOps is now a strategic function of marketing. The shift from monthly reports and quarterly reviews to real-time insights and cross-functional coordination is driven by powerful forces: the rise of agentic and generative AI, predictive analytics, the push for omnich

Government 91

Government Strategize Technology Technology 91

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B2B

SaaStr

MAY 16, 2025

Dear SaaStr: What Are Some Red Flags an Investor Might Not Be Serious? First, if youre not sure they want to invest they probably dont want to. And its 100% OK to ask. Just ask. The One Question To Ask At The End of Every VC Pitch: What Are The Odds You Would Invest? Just ask what are the odds theyd want to invest, based on what they know now. Beyond that here are clear red flags that an investor might not be serious about investing in your startup include: Overly Complex Terms : If the invest

Pitch 67

Pitch Presentation Meeting 67

Sales Gravy

MAY 12, 2025

Your quota doesn't take a summer vacation, so your pipeline-building efforts can't afford to either. This is a reality check. Summer is coming fast and if you dont get your pipeline positioned for success now, youll be scrambling come mid-July. The summer sales slowdown is a documented phenomenon across almost every industry. According to data from HubSpot, prospecting response rates can drop by as much as 25% between June and August.

Quota 67

Quota Pipeline Appointment Prospecting 67

Salesforce

MAY 15, 2025

The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

Government 97

Government Trust Negotiate Healthcare 97

Martech

MAY 14, 2025

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

Launch 102

Launch Government Pipeline Campaign 102

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Sales

SaaStr

MAY 14, 2025

So Atlassian is the developer software engine that just keep going: $5.4 Billion in ARR Growing 14% — and importantly, predicting 19% growth for Q4’25 500+ $1m Customers 300,000+ Customers total 5 Interesting Learnings: #1. AI Now At The Center of All Core Apps, And Now Included — Not an Upsell or Add On A big change, and one I think will come to most SaaS and B2B leaders.

Non-Profits 78

Non-Profits Government Launch B2B 78

RingDNA

MAY 16, 2025

The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Upselling is about moving a customer to a higher-tier option. If someone is about to buy your basic software package, consider the professional plan that includes more features or capacity.

Cross-sell 62

Cross-sell Sell X-functional CRM 62

Salesforce

MAY 14, 2025

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

CRM 84

CRM Niche Growth Customer Relationship Management 84

Martech

MAY 15, 2025

If your loyalty strategy still revolves around points and perks, its time for an update. Consumer allegiance is no longer built on convenience aloneits driven by alignment. Shoppers are scrutinizing your brands ethics, your data practices, and your follow-through. And younger audiences arent shy about walking away if you miss the mark. AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalizatio

Drivers/motivators 104

Drivers/motivators Trust Growth Customers 104

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Sales

Heinz Marketing

MAY 13, 2025

By: Tom Swanson , Senior Engagement Manager at Heinz Marketing Throughout our work, we get plenty of questions about metrics. This is a challenging spot for many B2B leaders and contributors. The way you lay out how you measure performance has a big impact on how you make decisions (like who to target ) and deploy finite resources. Everyone wants to get this part right.

B2B 97

B2B GTM CRM Pipeline 97

Adaptive Business Services

MAY 14, 2025

Not totally, severely damaged, and thats ok. Heres what happened. In preparation for starting to work with two new Nimble CRM clients who have substantially large and junked up databases, I decided to experiment with AI to see if I could deploy that in the cleanup. I always test things on myself first. Sacrificial lamb. Smart. Things were going great until I wanted to make it even better and then tragedy struck.

CRM 86

CRM Contact Clients Consult 86

SaaStr

MAY 16, 2025

Dear SaaStr: We Have a $7m ARR Business But Our CAC is Way Too High. Should We Cut and Marketing To The Bone? Look don’t throw money away on sales & marketing. If your sales team can’t close anything , you need to part ways. If you are doing intiatives in marketing and they are bringing in zero customers, just stop those things. But more often, sales and marketing is closing some deals, just not enough.

UX 62

UX Pipeline Referrals Growth 62

Martech

MAY 12, 2025

Retailers across the U.S. are tightening budgets and looking for ways to optimize operations amid ongoing economic uncertainty. Online advertising is getting particular attention because of increasing costs. For example, the price per lead of search ads increased by 25% last year alone. With tighter budgets and evolving consumer behavior, how do you make the most of your advertising dollars and still outperform the competition?

Retail 109

Retail Strategic partnership Networking Commission 109

Speaker: Benjamin Woll, Tiffany Spizzo, and Jaime Santos Alcón

Enterprise commerce is at an inflection point. Rigid, monolithic platforms slow brands down, but a full replatforming is disruptive and costly. Modular architecture offers a flexible, scalable alternative - allowing enterprise brands to modernize without ripping and replacing their entire stack. Learn how a composable approach helps modernize commerce stacks while maintaining control over critical systems.

Growth