Anthony Cole Training
FEBRUARY 10, 2017
When a new president of a company takes over a company or when a new sales manager takes over a sales team, you can imagine what happens, right? There were already people there as a result of the previous administration(s). Those people, inherited by the new leader, chose to stay based on the previous leadership and characteristics of that leadership. ( HBR book on leadership ).
ConversionXL
FEBRUARY 9, 2017
Improving your Quality Score, increasing your clickthrough rate (CTR), reducing your ad spend without compromising results… these are all top-of-mind for PPC marketers using AdWords. Recently, we increased our CTR by 28.1%, improving our Quality Score from 5.56 to 7.95 (out of 10). How’d we do it? Through single keyword ad groups, a little-known tactic that smart marketers are using to maximize their PPC spend.
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A Sales Guy
FEBRUARY 6, 2017
If you’re a salesperson, take a look at all the opportunities in your CRM. If you’re a sales manager, or the CRO, or even CEO, go look at the opportunities your sales people have put in the CRM. Comb through opportunity, look at the notes, next steps, past emails, look through the entire thing. I bet you can’t find it. I bet 90% of the opportunities you look through don’t have it and that “it” is costing you and your company hundreds of thousands if not millio
Engage Selling
FEBRUARY 9, 2017
Do you ever feel as though you’re not doing quite enough for your clients? You’ve delivered everything that you promised to deliver, and the client seems to be happy with the services and products you have provided them.
Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering
The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling
Anthony Cole Training
FEBRUARY 8, 2017
Super Bowl LI was something special to watch - unless you are a Falcons fan and then it was a disaster. You could see it happen right before your eyes. The Patriots struggled in the first quarter while the Falcons had complete control of every aspect of the game. And then… it happened.
Understanding the Sales Force
FEBRUARY 7, 2017
Image Copyright honglouwawa. By now, surely everyone has written their Super Bowl articles, drawing inspiration from the game, the comeback and the records to make their points. In my business, it's rare when someone isn't an optimist but I'm a realist and the realist in me kept saying how improbable it would be - even for Tom Brady and the Patriots - to come from that far behind and tie it - never mind win it - against a team as powerful as the Falcons.
Technology Sales Today brings together the best content for technology sales professionals from the widest variety of industry thought leaders.
ConversionXL
FEBRUARY 7, 2017
One thing many people forget when dealing with data: outliers. Even in a controlled online experiment , your dataset may be skewed by extremities. How do you deal with them? Trim them out, or is there some other way? How do you even detect the presence of outliers and how extreme they are? Especially if you’re optimizing your site for revenue, you should care about outliers.
Partners in Excellence
FEBRUARY 7, 2017
Rightfully, sales enablement gets a lot of attention these days. Dozens of articles and studies talk about the importance of sales enablement in developing the capabilities of sales people. Organizations like the Sales Enablement Society is bringing the discussion and frameworks for sales enablement to the front and center of our collective attentions.
Hubspot
FEBRUARY 10, 2017
“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion -- not just what appears to be pretty or perfect.”. Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. -- then Snapchat -- blog back in 2012, when users could only send photos, and only on iOS devices.
A Sales Guy
FEBRUARY 7, 2017
I have a friend who is contemplating starting her own business. It’s a good business. She has some good contacts in the industry. She has a good lead engine already established. Her overhead will be low in the beginning if she does it right. If she’s smart and leverages her contacts, there is no reason she can’t grow this business with nominal risk, and without putting herself too far out there.
Speaker: Frank Taliano
Documents are the backbone of enterprise operations, but they are also a common source of inefficiency. From buried insights to manual handoffs, document-based workflows can quietly stall decision-making and drain resources. For large, complex organizations, legacy systems and siloed processes create friction that AI is uniquely positioned to resolve.
Engage Selling
FEBRUARY 7, 2017
How often do you track your growth accounts? In order to be successful with your growth clients, you should be tracking them on a regular basis. More specifically, you should update yourself on their progress on a monthly basis.
Score More Sales
FEBRUARY 10, 2017
There is a lot to keep track of, plan around, organize, decide on, and execute in sales. When you work in a reactionary way, without a plan, things get forgotten.
Hubspot
FEBRUARY 9, 2017
What makes a good story? Is it the happy ending? Maybe it's the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that -- a shareable, captivating narrative -- is the experience it describes. It's the who, what, where, when, and how. It's the tale of what happened. As marketers, we love good stories. We seek to tell them through the messages and content we put out there.
The Sales Hunter
FEBRUARY 7, 2017
The argument I hear is, “I don’t have time to prospect due to everything else I have going on.” Yes, I’ve even been guilty of saying it too. The argument is by the time you take care of all the existing customers, there’s no time left to do any prospecting. Let me be blunt. Thinking […].
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Partners in Excellence
FEBRUARY 9, 2017
Mike Kunkle is leading an important discussion about a new trend in Sales Enablement. Mike identifies the issue: “I’ve been reading Sales Enablement leadership job descriptions lately. I find it concerning how many paint the enabler as responsible for working directly with reps to improve their performance. Not as an occasional field support effort, or a reality check on what’s happening out there, but as a main tenet of the role.
Pointclear
FEBRUARY 8, 2017
Qualified leads can be generated any number of ways: phone calls email, webinars, direct mail and even marketing automation if done well. It's not, however, the quantity of leads that counts. It’s the quality of the leads. Lured by the promise of easy money — "sales-ready" leads pouring in — many well intentioned b2b marketers have jumped on the "inbound marketing" bandwagon with both feet.
Hubspot
FEBRUARY 9, 2017
Anyone remember AIM -- previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework -- even though, you know, of course it was. And, I remember when it pretty much stood alone in the world of instant messaging technology.
The Sales Hunter
FEBRUARY 5, 2017
Last week we talked about your mastermind group of peers, but today I want you thinking of the five superstars whose success inspires you! You can build great sales motivation by learning from the five superstars. Make it a goal to even meet these people someday! Check out the video to see what I mean: […].
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partners in Excellence
FEBRUARY 8, 2017
Account Based Everything has been the rage of the past couple of years. The principles of ABE are outstanding–focused on further tailoring and personalization of our marketing and sales approaches to the specific needs and priorities of the customer–both the enterprise and individual (actually these are great principles for any customer outreach).
Engage Selling
FEBRUARY 10, 2017
We’ve already talked about how the more time you spend doing a thorough qualification means you’re going to win more business.
Hubspot
FEBRUARY 9, 2017
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings -- their everything -- into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack of diligent measurement.
The Sales Hunter
FEBRUARY 10, 2017
Is the leadership you practice impactful enough to make a difference on others? I see people passing themselves off as a “leader” when in reality they’re leading nobody, not even themselves. Oh they have people on their organizational chart they’re supposed to be leading, but when it comes down to it, they’re not. “Leadership is […].
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
Partners in Excellence
FEBRUARY 9, 2017
The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. They relieve us of many of the tasks that used to take lots of time, enabling us to focus that time on engaging customers and colleagues. They help us in better understanding our customers, markets, and what’s happening, so that we can engage customers with more relevant insights on more timely bases.
SalesLoft
FEBRUARY 10, 2017
Sales operations roles are the glue that holds together any sales organization. They’re the keeper of all the data, technology, processes, and knowledge that enable everyone in a sales function. At Salesloft, we know first-hand how valuable a top notch sales operations team can be. That’s why we’ve built tools and functionality into the Salesloft platform to help sales operations do their job from the very beginning.
Hubspot
FEBRUARY 8, 2017
Marketing is no longer the art form it once was. Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. All the while, laggards in the number-crunching revolution are vulnerable to losing to brands that value marketing analytics and make it an essential part of the way they operate.
The Sales Hunter
FEBRUARY 7, 2017
The Internet is buzzing with hype about how cold calling is dead. In the last few weeks, I’ve seen multiple studies, surveys, polls, etc., about how cold calling is a technique that is dead. I’m going on a serious rant about this subject. Stick with me on this issue and then hey, go ahead and […].
Speaker: Yohan Lobo and Dennis Street
In the accounting world, staying ahead means embracing the tools that allow you to work smarter, not harder. Outdated processes and disconnected systems can hold your organization back, but the right technologies can help you streamline operations, boost productivity, and improve client delivery. Dive into the strategies and innovations transforming accounting practices.
Partners in Excellence
FEBRUARY 5, 2017
Quickly, go to your email and look at the last 10 unsolicited prospecting emails you’ve received, I’ll wait until you come back…… Back already? Let me guess, every single one of those emails started with something similar to: “We are a world leading provider of …… ” “We are the best supplier of… ” “Our products/services are use by these great companies… ” “People interested in these issues [fill in whatever
SalesLoft
FEBRUARY 8, 2017
One of the most important things we can do in life is continue to learn and educate ourselves. It improves our skill sets, our worldview, and even who we are as people. It seems like a no brainer to make continued growth a focus in our lives, but too often, when we enter the professional world we switch from learning mode to performance mode. We lose focus on growth, and this lack of growth leaves us stagnant.
Hubspot
FEBRUARY 7, 2017
There's something to be said for a truly remarkable experience. Whether it's a great party, the trip of a lifetime, or a particularly hilarious comedy show, having lived through it makes us want to talk about it. We share these experiences. We tell our friends about them, post the pictures and videos we've captured on social media, and -- when they're really good -- try to relive them.
Hubspot
FEBRUARY 7, 2017
When you work inside a business, it can feel like all anyone talks about is growth. Revenue growth! Customer acquisition! Leads goals! Increase our traffic! The list goes on. While the idea of “growth” -- and all of the hacks, tips, and tricks that go along with the term -- can often feel a bit buzzy and overwhelming, real growth actually is actually the result of well-established processes and an internal emphasis on experimentation and testing.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
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