Sat.Sep 26, 2015 - Fri.Oct 02, 2015

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Sales Managers - You Must Sweat the Small Stuff!

Anthony Cole Training

I’ve not read the book Don’t Sweat The Small Stuff and It’s All Small Stuff by Richard Carlson. It’s a catchy title and I’m sure a good read. If you are looking for a solution on how to keep from chasing every chicken you see then I’m sure there is good information to be gleaned from the book. But if you are a sales manager responsible for developing your people and for driving sales growth this is awful advice.

Sales 194
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The Science of Familiarity: How to Increase Conversions by Being Completely Unoriginal

ConversionXL

Do you remember when Slack launched last year? At the time, I was a diehard HipChat fan. Needless to say, I wasn’t interested in trying Slack. I considered it nothing more than a passing trend. Now? I use it for an average of 10 hours a day for personal and professional reasons. (Sorry, HipChat.). What’s going on here? How’d I go from loathing something to using it daily in the span of just 3-4 weeks?

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Why Should I Work for You?

A Sales Guy

Why should I be excited to work for you? No, really. Why? Why work for you as opposed to any other sales leader out there? Please- whatever you do, don’t tell me it’s because you’re a good guy or girl, fun to work with and because you support your team. It will make me throw up in my mouth. [link]. I need more than that. And frankly; so do you.

Sales 118
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Sales Slumps - What Causes Them and How to Fix Them

Understanding the Sales Force

During the course of a baseball season, both hitters and pitchers fall into slumps. In baseketball players slump with their outside shots and from the foul line. Football Quarterbacks go into passing slumps. Golf and Tennis pros have swing slumps. Tiger has been in a slump since Thanksgiving of 2009! (I'm sure there must be some kind of a slump that Soccer players can fall victim to but I don't know enough about soccer to weigh in) With slumps being so common, it shouldn't come as a surprise tha

Sales 111
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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10 Time-Saving Techniques for Salespeople

The Sales Hunter

Who among us doesn’t want to save more time, better use time and essentially get more out of our day?! Here are 10 ideas to get you started: 1. Check email using your smartphone. We delete messages much faster when we view them on our smart phone. A key problem everyone has is spending […].

Technique 108
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Ignorant No More: Crash Course on A/B Testing Statistics

ConversionXL

Reality check: the level of statistical literacy is pretty poor in CRO world. A major portion of your test results are probably invalid. While testing tools are getting more sophisticated, blogs are brimming with ‘inspiring’ case studies, and experimentation is becoming more and more common for marketers – statistics know-how is still severely lacking.

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Sales Selection Case History - The Fix for This Insanity Works 99% of the Time

Understanding the Sales Force

If you had a crystal ball to predict whether or not your next sales candidate would succeed in a difficult selling role at your company, wouldn't you want to use it? Heck, you would want to look into that thing even if it wasn't a difficult selling role. But what if you were recruiting kids right out of college? What would you do then? Would you just recruit a whole bunch of kids and keep the ones who didn't quit?

Sales 106
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Are You Aligned With Where Your Customer Is In Their Buying Process?

Partners in Excellence

A friend called me for advice today. He’s a great sales person, a big deal hunter. He wanted to review a deal strategy and call plan he was making on a CTO at a very large, fast growing prospect. His colleagues had been working with the CTO’s team. By far, they were the front runners for their first piece of business with this customer.

Process 93
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Working Hard Doesn’t Matter If You Don’t Know What You’re Doing [Rant]

ConversionXL

We all know that you have to work your butt off to get anywhere. Same with conversion optimization. In order to get results you could be proud of, you need to put in the effort and hours. But how are you spending that effort? Let’s say tomorrow you’ll get fired from your job. But – good news – you’ve just been given a new job as a conversion optimization specialist at an ecommerce company.

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Breaking Down The Challenger Customer

A Sales Guy

Do you remember the book the Challenger Sale ? The book that got everyone fired up because they said relationships wasn’t the most important skill in selling? Well, the boys are at it again and I got to interview them. The authors of the Challenger Sale just launched the Challenger Customer and it’s already a Wall Street Journal bestseller (#2).

Customers 115
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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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Is This Problem Causing Your Team to Struggle?

Engage Selling

We can discuss sales strategies, ideas, tips and methods to no end. However, at times even the best salesperson struggles to achieve results not because of a weak strategy, but because of little to no focus on their productivity. Let’s cut to the chase. The best way to get your team to achieve true productivity […].

Product 92
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Closing The Sale

Partners in Excellence

Earlier today, I was interviewed for an article on “Closing The Sale.” The article is in a publication focused on small business owners. As we concluded the conversation, the interviewer said, “Your answers were completely different than I expected.” I think too many of us–entrepreneurs and sales people, alike, have mistaken impressions of closing the sale.

Closing 92
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]

Pointclear

I recently asked fellow industry leaders to weigh in on the rising popularity of Account-Based Marketing among B2B companies. This is the question I posed: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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The State of Selling Today

A Sales Guy

We’re preparing for The Word, Episode 16. It’s going to be one of our best yet. As part of the preparation, we wanted to get some insight into the state of sales today. So what did we do? We created a simple survey to find out. It takes 2 minutes and we’ll be sharing the results on the show October 8th. Click on the coffee cup and let us know what type of salesperson you are.

Sell 115
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Is Your Sales Team Missing this Key Ingredient?

Engage Selling

It really has been a crazy few months here at Engage Selling. Working with so many different clients in such a short span really opens your eyes to new ideas, strategies and insights. I’m always open to embracing fresh new thinking! With that in mind, I want to share with you an important point which […].

Clients 90
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Understanding Power And Influence

Partners in Excellence

One of the core issues in understanding and influencing our customers’ buying processes is to make sure we are working with the right people, doing the right things at the right time. Traditional wisdom says, “Work with the decision-maker!” Sometimes that manifested itself with further wisdom, “Call at the top.” The thinking being reaching high up the food chain, getting the right C-Level executive who will make the decision for us, stuffing it down on the organiza

B2B 91
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Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]

Pointclear

There’s no doubt that Account-Based Marketing is on the up-and-up. What are sales and marketing leaders saying about it? That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months.

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Why Your Prospecting Strategy That Worked Last Year Isn’t Working Now

The Sales Hunter

Last year you were a star. Everyone in sales thought you were amazing, because of the results you were generating. The prospecting plan you put together was rocking. This quarter the results aren’t there. In fact, they’ve been on a slide most of this year, despite you doing the same thing this year that […].

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Your Prospects Don’t Believe You | Sales Tips

Engage Selling

What makes your business unique? Don’t let your answer be bland and similar to what your competition would say, you need real facts and data to drive your point home. Get your copy of Nonstop Sales Boom for in-depth strategies for creating sales success.

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Provocation Or Obnoxiousness?

Partners in Excellence

The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson , to help our customers “unlearn” we have to show them what they are currently doing may be wrong. That is, there may be different ways of operating that will produce superior results, or there may be opportunities they are missing.

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How Ad Blocking Works: Everything You Need to Know

Hubspot

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking application will let people easily block advertising, trackers, and other third-party scripts.

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Sales Leadership is Not an Oxymoron

The Sales Hunter

Let me share with you my definition of a leader: A leader is one who helps others see and achieve things they didn’t think were possible. Let me share with you my definition of a top-performing salesperson: A top-performing salesperson is one who helps others see and achieve things they didn’t think were possible […].

Sales 86
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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High, Wide and Deep

Engage Selling

A high quantity plus a high quality of contacts are required for growing your accounts. Today I’ll discuss how to create a Nonstop Sales Boom using the High, Wide and deep strategy of customer relationship management. A high quantity plus a high quality of contacts are required for growing your accounts. Today I’ll discuss how to create a Nonstop Sales Boom using the High, Wide and deep strategy of customer relationship management.

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How To Visualize A/B Test Results

ConversionXL

You may be wondering, “why should I make my own visualization of my A/B test results?” Because the A/B testing tools in the market already provide you all the necessary tables and graphs, right? They tell you when an A/B test is significant and what the expected uplift is. So why bother? The thing is, these tables and graphs are comprehensible when you – a data driven analyst – take a look at them.

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Why Blog? The Benefits of Blogging for Business and Marketing

Hubspot

I had a co-worker email me the other day asking for a blog post about the benefits of business blogging. "It's for a friend," she said. Sure it was. I told her I'd shoot over one of our up-to-date blog posts about why businesses should blog and. I couldn't find one. Whoops. Quite the meta mistake. So I'm doing it now. If you're trying to explain one of the core tenets of inbound -- business blogging -- to your boss, a coworker, your mom at Thanksgiving, whomever, then send them this post.

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What Are You Selling and Do Your Prospects Care?

The Sales Hunter

A salesperson contacted me saying he was not having any success developing new customers. I get calls like this all the time, but what struck me about this situation is what I found out after I started digging in. The company the salesperson sells for offers a wide range of services their target prospect […].

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2 Retail Sectors That Are Completely Changing the Game: FMCG & Q-Commerce

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

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“Are You The Decisionmaker?”

Partners in Excellence

I was reading a sales blog post on critical questions to ask the customer. One that jumped out to me was the advice to make sure you ask, “Are you the decisionmaker?” Perhaps I’m being too nit-picky, but it seems to be a terrible question. As I reread it, I thought, what do we learn from the response to the question? First the response can only be “Yes,” or “No.” (I thought it was conventional wisdom that open ended questions tend to elicit more infor

B2B 91
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Your Sales Management Pitch to Hire Better Sales People

Anthony Cole Training

There isn’t a single sales manager, sales executive or company president that tells a prospective new hire that the compensation program is poor, there is a lack of support, the company does not occupy a strong position in the market and there is no chance for professional advancement!

Pitch 181
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The Best & Worst Subway Map Designs From Around the World

Hubspot

If you were to design a subway map, what would you design for: geographical precision or visual clarity? Is it better for a map to accurately represent the geography at street level, or for it to be abstract and easy-to-understand? In 1972, Massimo Vignelli chose the latter -- visual clarity -- when he designed a map of the New York City subway system.

Angle 78
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Sales Motivation Video: Your Number One Competitor Is…

The Sales Hunter

Do you have any idea who your number one competitor is? I’ve got news for you! It’s YOU! Yes, your thoughts will sabotage your motivation this week — if you let them. We are quick to say that other circumstances and people are ultimately controlling our outcome, but the reality is that you play a […].

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.