2018

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Is Your SaaS Go-to-Market Strategy Tsunami-Proof?

ConversionXL

Right now, there is a tsunami that’s coming to wipe out thousands of SaaS companies. In this article, I’ll walk you through the three tidal waves coming ashore and show you how to avoid their potentially disastrous consequences. The Three Tidal Waves Coming for Your SaaS Business. Tidal Wave 1: Buyers now prefer to self-educate. This isn’t limited to the B2C space.

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How to Excel as a Sales Manager and a Sales Leader – At the Same Time

Women Sales Pros

If you are a sales manager, you probably received some solid training, read lots of books,and learned from experts in the field through seminars, webinars and blog posts.And all along the way, you learned that your primary job as a sales manager is to develop and coach your team. But then management tells you that you also need to be a sales leader.

Sales 192
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Trending Sources

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? Is the webinar dead now too? How should we continue generating leads for our sales team while continuing to innovate on the content formats we produce and gate behind a form?". It’s 2018, and the way our prospects and customers find and consume content has certainly changed.

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What Do the Blockchain and B2B Sales Have in Common (And Why It Matters)?

Outreach

Bitcoin. Ethereum. Ripple. Cardano. Stellar Lumens. No, this isn’t the beginning of some Star Trek fan-fiction, although the world of cryptocurrencies would fit right in on an episode of Deep Space Nine. Most cryptocurrencies are built on a revolutionary technology called the blockchain , which at a high level is an extremely secure, public ledger that is shared and verified by a distributed network of computers.

Sales 156
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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What is Deep Learning? Here's Everything Marketers Need to Know

Hubspot

The machines are here. You may have heard rumors about artificial intelligence (AI) potentially taking over our jobs. And the question is: Should you be concerned? In my opinion, we should be excited. AI -- especially “deep learning” technology -- brings new opportunities and innovation in the way digital marketing, sales, and customer support are handled.

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How “False Expertise” Can Damage Your Business—and How to Protect It

ConversionXL

When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust? “False expertise” is misidentified competence: We perceive expertise where there is none or evaluate expertise based on irrelevant factors. False experts include legions of self-appointed “gurus” and “visionaries” who saturate social media with bad advice.

Meeting 188

More Trending

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The Social Media Content Calendar Template Every Marketer Needs [Free Template]

Hubspot

"We have a 9 a.m. meeting? Hold on -- let me just click around the internet like a maniac to find something for the morning tweet.". Sound familiar? Scrambling for social content is nothing new. We have meetings. We run late. Things come up. And it's really hard to get any meaningful amount of work done when you have the next social media update looming over your head every 30, 60, or 90 minutes.

Campaign 101
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The 36 Best Instagram Captions for Every Type of Post

Hubspot

If you're anything like me, you take about four minutes choosing a filter for your Instagram photo, and about four hours deciding on a caption. Worst of all, after much creative effort and advice from friends, I'm usually barely able to write a caption that goes beyond, "Had a fun day with friends!". And I'm a writer -- go figure. Next time you're contemplating a caption to go with your Instagram photo, take a look at our complete list of captions for any mood you need to evoke.

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The Art of Asking Open-Ended Questions

Hubspot

When qualifying , you bring value to your prospects, clients, and yourself through the questions you ask -- but only if they're good questions. Allow me to introduce you to a concept I call "high-value questions.". Simply stated, a high-value question for sales is one that creates a learning experience for either the questioner (you), the person being questioned (your prospect or client), or both.

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Gender Neutral Pronouns: What They Are & How to Use Them

Hubspot

In the past few years, the U.S. has made some small but mighty strides towards inclusivity, and language plays a big part in that. We've become rightfully cautious when we label other people, and are learning the importance of asking permission before identifying someone as a certain gender. In my English class in college, for instance, my teacher was progressive enough to say, "Please let me know which pronoun you'd prefer I use for you.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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9 Fun (Not Cheesy) Ice Breaker Games Your Employees Will Enjoy

Hubspot

Asking "How is everyone?" at the beginning of every meeting isn't always the best way to encourage connection and team bonding. Sometimes, you need to take it a step further with an ice breaker. The best ice breakers have the power to strengthen coworker bonds, stimulate better brainstorming sessions, and create an atmosphere of inclusivity. But it's easier said than done, and the wrong ice breaker questions can lead to awkwardness or even increased tension.

Gaming 101
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Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO

Hubspot

If you spend time optimizing your blog or website's content, headers, subheaders, and meta descriptions for search engines, the following image should alarm you: Today, Google's search engine results pages (SERPs) deliver just as many image results as they do text-based results. The screenshot above is the first SERP Google produces for the search term, "email newsletter design.

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The Ultimate Guide to Video Marketing

Hubspot

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy. Video has absolutely dominated social. According to a recent HubSpot Research report , four of the top six channels on which global consumers watch video are social channels.

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The Ultimate Guide to Storytelling

Hubspot

An art. Not a process, method, or technique. Storytelling is described as an art … the “art” of storytelling. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one sitting, after one course. It’s a trial-and-error process of mastery. Sounds like a lot of work, right? It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns.

Up-sell 101
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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The Ultimate List of Instagram Influencers in Every Industry (94 and Counting!)

Hubspot

In 2017, 92% of marketers who used influencer marketing found it to be effective. Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse. In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.

Sports 101
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How to Use Instagram: A Beginner's Guide

Hubspot

Over the past few years, Instagram has seen exponential growth -- from one million users in December 2010, to over one billion in 2018. It's hard to remember a time before Instagram. "Do it for the 'gram" has become a common saying, which means, essentially, "Do something so we can take a picture and post it to Instagram." If you're not part of the one billion on Instagram, you might want to reconsider.

Follow-up 101
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9 Insanely Successful Real Estate Marketing Ideas from Top Agents

Hubspot

As a real estate professional, you want to grow your business, and marketing plays a large role in capturing the attention of potential clients. A 2018 study by the National Association of Realtors (NAR) found 87% of home buyers purchase their home through a real estate agent. It’s evident there’s a market for real estate agents. But how can you reach prospects?

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The Ultimate Guide to SEO in 2018

Hubspot

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car? My guess, you turn to Google. But did you know that 89% of B2B buyers and 81% of online shoppers do the same? Faced with a problem, challenge or even a choice, they google it.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Everything We've Discovered About Instagram's Secret Shadowban

Hubspot

When you're trying to grow a following on Instagram, you depend on hashtags and engagement to expand your audience and reach. So it can feel more than a little disheartening when it suddenly seems like your content isn't showing up anywhere. If you feel like your posts are receiving fewer likes and comments, or aren't appearing for certain hashtags, you might be shadowbanned.

Follow-up 101
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The 90 Most Famous Quotes of All Time

Hubspot

Quotes by Famous People. “The greatest glory in living lies not in never falling, but in rising every time we fall.” - Nelson Mandela. "The way to get started is to quit talking and begin doing." - Walt Disney. “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking.” - Steve Jobs.

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When Is the Best Time to Post on Instagram in 2018? [Cheat Sheet]

Hubspot

In high school, one of my friends was determined to find the perfect time to post her Instagram photos to maximize the amount of likes she got. She was surprisingly scientific about it, posting at different times of the day and jotting down each of her posts’ “likes per minute”. After weeks of testing, she figured out which post time raked in the most likes, and, from then on, she could easily get 200 likes on all her Instagram posts.

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The Last Guide to Google Data Studio You’ll Ever Need

Hubspot

As a marketer, data is your lifeblood. To gain support for your new idea or prove the value of your most recent campaign, you need data backing it up. But, for many people working in a primarily creative role, pulling and analyzing data can be a challenging task. Not only do you have to export your data, which really means opening up a jumbled spreadsheet bursting with an endless amount of metrics, but you also have to configure the data to report it correctly.

Customers 101
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The Battle of the Authoring Tools: A 10-Point Comparison for Picking the Right One

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

There are plenty of great authoring tools for developing eLearning, but the one you select could directly impact your course's outcomes. Depending upon your learners’ needs and your organization’s performance goals, you could be overlooking considerations that impact the both effectiveness of your courses and how long it takes to finish them. From general capabilities to specific workflow structures, some aspects are critical when it comes to learning objectives and deadlines.

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10 TED Talks Every Sales Professional Should Watch in 2018

Hubspot

The Best TED Talks for Salespeople. Eddie Obeng: Smart Failure for a Fast-Changing World. Kelly McGonigal: How to Make Stress Your Friend. Ernesto Sirolli: Want to Help Someone? Shut Up and Listen! Angela Lee Duckworth: Grit: The Power of Passion and Perseverance. Dan Pink: The Puzzle of Motivation. Rachel Botsman: We've Stopped Trusting Institutions and Started Trusting Strangers.

Sales 101
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7 Free Project Management Software Options to Keep Your Team On-Track

Hubspot

59% of U.S. workers say communication is their team’s biggest obstacle to success, followed by accountability. Managing multiple projects at once, delegating tasks, and collaborating across teams is difficult on a good day -- but can become downright impossible when unforeseen obstacles get in the way. Miscommunication and inefficiencies in your project management process can lead to confusing and stressful experiences for your employees, and hinder your company's ability to satisfy your clients

Teamwork 101
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6 Sales Closing Techniques and Why They Work

Hubspot

Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You're not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing a sale wouldn't be so thrilling -- which drives salespeople to continually strive for more.Because sales professionals are expected to generate the

Technique 101
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Online Advertising: Everything You Need to Know in 2018

Hubspot

44 percent. That was the click-through-rate of the first ever banner ad , purchased by AT&T on HotWired.com in 1994. Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it. Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore.

Campaign 101
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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The 5 Habits of Highly Successful Content Creators

Hubspot

Peanut butter and jelly. Batman and Robin. Eggs and ham. You’ve probably heard of these famous pairs (or, in some cases, noshed on them), but for inbound marketers, there’s one pair in particular that goes hand-in-hand: content and marketing. Ninety percent of marketing companies use content marketing as part of their strategy. Still, that doesn’t mean all the content they create is top-notch, compelling, valuable content.

Start-ups 101
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The Ultimate Guide to Blockchain

Hubspot

Do you remember where you were the first time you heard about bitcoin? I do. The year was 2013. One of my friends briefly mentioned bitcoin while discussing how advancements in technology made it much more challenging to create timely policy. He used bitcoin as an example because it was the currency of choice for Silk Road: the now-defunct drug trafficking website.

Contract 101
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The 30 Most Useful Keyboard Shortcuts for Google Chrome

Hubspot

Chrome Keyboard Shortcuts. Open a new tab: hold Command and press T. Close the current tab: hold Command and press W. Reopen last tab closed: hold Command and Shift, then press T. View next tab: hold Command and Option, then press the right arrow key. View previous tab: hold Command and Option, then press the left arrow key. Jump to a specific tab: hold Command and select the appropriate number.

Closing 101
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9 Little-Known Ways to Find New Prospects on LinkedIn

Hubspot

LinkedIn Prospecting Tips. Look at the "People Also Viewed" Sidebar. Reach Out to Prospects in New Roles. Investigate Your Competitors' Networks. Scroll Through Skill Endorsements. Use Alumni Search. See Who’s Commented On Your Prospects’ Posts. Browse Users Who Have Interacted With Your Posts. Use Boolean Google Search. Create a search alert. For most salespeople, social selling on LinkedIn is a way of life.

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The Next Level of Sales Enablement: Sales Content Management

Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager

Modern Sales Content Management (SCM) platforms have become table stakes in the world of sales enablement. Sellers need one-stop access where all of their sales content is stored, organized, deployed, and measured. Today’s modern SCM platforms achieve just that. However, these various platforms also have key differences. In this value-packed webinar, Deniz Olcay and Jake Miller will unravel and debunk the top three SCM myths and explain how to get the most from your SCM solution.