article thumbnail

3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

Pointclear

Following the prayer, the quarterback threw a quick pass over the middle to score. The ways sales executives follow up on leads is a little like trying to win games with the Hail Mary. There are three main reasons why sales rep follow-up on leads is relatively ineffective: The leads suck. 2) Communication.

article thumbnail

B2C marketing automation: The tools, tactics and prerequisites for success

Martech

Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Without a commitment to the following areas, marketing automation will fail to meet its expectations. Marketers should plan their assets in advance to ensure a consistent flow of engaging content across different channels.

B2C 106
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

“My Obsession To Provide Customer Value,” Christian Mauer

Partners in Excellence

My obsession to provide Customer Value Written by Christian Maure r Dave, thank you very much for picking up the challenge. All this does not seem to indicate that I would end up as a “Sales Expert” (not self-declared, can be verified in the recommendation section of my LinkedIn profile). I also never “carried a quota”.

Customers 113
article thumbnail

Field Sales Reps & Managers: The Complete Guide

Veloxy

Organization : Field sales reps must be organized in order to manage their time effectively, keep track of leads and prospects, and follow up on sales opportunities. Qualifications and skills required To succeed as a field sales manager, you will need a combination of education, experience, and skills.

Represent 130
article thumbnail

Is your YouTube Channel a brand video graveyard? How to revive it

Search Engine Land

It comes about when brands fail to do the following: Create engaging content that resonates with their audience. Do you feel like they care about educating, entertaining or understanding their customers? YouTube enables businesses to position themselves as industry leaders by creating educational and informative videos.

Niche 100
article thumbnail

Strategies on How to Scale to a 7-Figure Marketing Agency

Lead Fuze

Scaling to a seven-figure marketing agency is an ambitious goal that requires strategic planning and execution. By following these steps and choosing the right niche, you’ll set your marketing agency up for success from the start. Passion will keep you going when things get tough – and they will at some point.

Niche 52
article thumbnail

10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

Start to identify what Kady calls the ICP+, or Customers that need to be educated on your platform’s value and what differentiates these customers from the early adopters of your product. PLG-bottoms-up-self-serve growth is when your product is so intuitive and user-friendly that people can sign up and use it on their own.

GTM 77