Why marketing must reclaim GTM design in the age of AI
Martech
JUNE 26, 2025
As AI-powered workflows become central to sales and RevOps, go-to-market (GTM) execution is increasingly dominated by high-volume, sales-led outreach. To unpack this change, I spoke with Markus Ståhlberg , CEO of N.Rich — a pragmatic and refreshingly clear voice in account-based GTM. Are you ready?
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