SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Considering aspects of sales and GTM strategies. Determine early markers on GTM strategy. What should the GTM approach be? Enablement.

GTM 98

GTM Education Objectives and Key Results Territory 98

Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 100

Growth GTM SQL Strategic partnership 100

Sales Hacker

AUGUST 29, 2023

Before Mixpanel, Meka spent four years at Stripe and scaled and matured its sales organization during the company’s rapid growth from 250 to 2000 people. Share your favourite media piece (GTM podcast or GTM newsletter) on LinkedIn and Twitter, tag us, and you’ll be entered to win a pair of GTMfund Airpod Pros!

GTM 92

GTM Finance Education Start-ups 92

Highspot

MAY 8, 2025

Purpose-built capabilities equip sellers to deliver personalized, secure buying experiences that increase engagement and accelerate revenue SEATTLE, May 8, 2025 — Highspot , the only GTM enablement platform, today announced its Spring 25 product release, which continues to advance the edge for AI impact in enablement.

GTM 52

GTM Product Healthcare Manufacturing 52

ConversionXL

SEPTEMBER 20, 2018

Tidal Wave 1: Buyers now prefer to self-educate. Three out of every four B2B buyers would rather self-educate than learn about a product from a sales representative, according to Forrester. A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage.

Go To Market 289

Go To Market GTM Profit margin Education 289

Highspot

MAY 27, 2025

Reflecting on my 25+ years leading revenue organizations, one thing has remained constant: the pressure to deliver consistent, predictable growth. The modern evolution of enablement transcends the tactical, becoming a strategic imperative and a key differentiator between teams driving predictable growth and those falling behind.

Go To Market 52

Go To Market GTM Strategize Growth 52

ConversionXL

NOVEMBER 3, 2017

Attention current and soon-to-be CXL Institute graduates: We’re officially an authorized education provider on Linkedin. Here’s what that means for you: You can add your education, certificates, badges – everything you learned and earned at CXL Institute into the Education section of your profile. as you see fit.

Education 74

Education GTM Growth Start-ups 74

Heinz Marketing

OCTOBER 21, 2022

Being intentional is more important than being brilliant.” – Sangram Vajre, GTM Partners. I have a newfound understanding of a GTM motion since attending the Go-To-Market Made Simple Roadshow in Seattle, hosted by GTM Partners , a go-to-market analyst firm led by industry experts. Myth #2: There is Only Type of GTM.

Go To Market 122

Go To Market GTM Education B2B 122

SaaStr

JANUARY 17, 2023

Evolution of Growth Motions. Before the internet, a vendor could control the product life cycle from awareness to education to trials to purchase. So why is the industry talking so much about product-led growth? . There are two personas you’ll likely reach out to when you combine a PLG strategy with a sales-led growth motion. .

Product 118

Product GTM Education Sales 118

Sales Hacker

SEPTEMBER 13, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Ensure their compensation and career growth reflect their contribution. is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6

GTM 115

GTM Pipeline Finance Growth 115

Sales Hacker

OCTOBER 4, 2024

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. Customer feedback is the lifeblood of startup growth. Founders are now not just executives but content creators, educators, and brand builders.

GTM 107

GTM Launch Education Account management 107

Sales Hacker

SEPTEMBER 29, 2023

75% percent of CMOs are facing increased pressure to do more with less and to deliver profitable growth in 2023. Thanks for reading The GTM Newsletter! Kathleen Booth (SVP of Marketing & Growth, Pavilion) notes “event-led growth” as a key growth motion for Pavilion. There is no one-size-fits-all!

GTM 127

GTM B2C Growth Territory 127

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

GTM 117

GTM Territory Networking B2B 117

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 116

B2B GTM Objectives and Key Results Sell 116

SaaStr

JULY 19, 2023

Step One: Run Your Numbers It may seem basic, but start by reviewing your numbers, especially those associated with your GTM strategy or GTM funnel. Blond explains that he’s spoken with executives who focus on big deals falling through to explain stagnating growth. Could reps be poorly educated on the product itself?

GTM 98

GTM Growth Referrals Quota 98

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. If you’re a growth-oriented product company, you’re creating more and more products and a platform, so marketing can never stay the same. How do you want to win?

GTM 109

GTM Growth Education Commission 109

Martech

JANUARY 6, 2023

These are from an investor’s perspective and part of our greater efforts on resilient growth and cross-organizational value creation. In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. A siloed CMO is a growth inhibitor. As an internal candidate.

GTM 126

GTM Education Growth Drivers/motivators 126

Highspot

NOVEMBER 24, 2024

Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities. Together, they create a powerful combination that can impact revenue growth. It might sound like a lofty goal, but there’s a proven way to get there with sales enablement training.

Pitch 52

Pitch Technique Sales Cross-sell 52

Outreach

SEPTEMBER 23, 2021

But siloed pipeline generation and management , inefficient sales processes , and disparate tools threaten an organization’s ability to drive growth in an era of uncertainty and ever-increasing buyer expectations. The hard truth is that your company’s capacity to pivot will likely determine whether or not it survives times of change.

GTM 98

GTM Pipeline Technique Sales 98

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 89

GTM Launch B2B Lead generation 89

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Lapeyre believes that you should consider your strategy as a growth engine. These moments could be things like writing a positive review or completing a customer education course. Impact: +5% growth after two years.

Customers 98

Customers GTM Referrals Growth 98

Hubspot

NOVEMBER 21, 2018

Steps for developing a GTM strategy. What is a go-to-market (GTM) strategy? A go-to-market (GTM) strategy is the way in which a company brings a product to market. Each product and market are different, therefore each GTM strategy should be thoroughly thought out; mapping a market problem and solution a product offers.

Go To Market 101

Go To Market Process GTM Education 101

Sales Hacker

OCTOBER 7, 2019

What You Need to Know About SaaS GTM Models. B2B SaaS go-to-market (GTM) models range from no-touch, transactional approaches to highly specialized, consultative strategies. Your GTM approach determines the type of sales roles you hire, the technology you implement, and your overall approach to demand generation. Infographic).

GTM 81

GTM Education Sales Contract 81

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.”

X-functional 98

X-functional GTM B2B Technology 98

Search Engine Land

SEPTEMBER 6, 2023

Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.

Hospitality 91

Hospitality GTM Education Technology 91

Martech

SEPTEMBER 6, 2023

Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.

Hospitality 91

Hospitality GTM Education Technology 91

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! If I was to make an educated guess, most organizations will consolidate around 1 primary tool and drop the point solutions that they’re using today to reduce cost and complexity but add some AI tools for specific purposes. Subscribe for free to receive new posts and support my work. It’s complex.

GTM 95

GTM Negotiate Pipeline Contract 95

Martech

JUNE 4, 2024

Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Their growth was built on a lead gen model. Demand gen marketers aim to educate and inform their audience. In their mind, a well-educated prospect will come to them when it’s time to buy.

SQL 124

SQL Lead generation Education Pipeline 124

SaaStr

NOVEMBER 24, 2021

Once you find your product-market fit, you figure out your GTM fit, and you are ready to ramp up growth and begin to scale. Roberge suggests hiring about two new reps per month for six months to keep tabs on your speed and see the velocity of growth. Pothole #4 – Promoting Your Best Salesperson to Manager.

GTM 102

GTM Price Promote Commission 102

ConversionXL

JANUARY 18, 2022

Product marketing is responsible for tasks like: Developing and executing go-to-market (GTM) strategies; Researching and understanding target segments; Analyzing competitor activities; Developing product value propositions ; Defining messaging strategies ; Ensuring customer success teams and salespeople understand the product features.

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 8, 2022

You’re not the only SMB asking this question as you navigate perpetual pitches, closing clients, and growth. . This expertise requires team training and seller education. . Do you have a Go-to Market (GTM) for different market opportunities? What makes a sales organization grow? What’s the best way to grow a sales organization?

Objectives and Key Results 116

Objectives and Key Results Pitch GTM Cold Call 116

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods. These days, education is being delivered both online and in person.

B2B 116

B2B Cross-sell Hospitality Healthcare 116

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. Matt Garratt: So if you look at the results themselves, if you look at Q1, not too surprising.

GTM 80

GTM Pipeline Healthcare Sales 80

Sales Hacker

APRIL 21, 2021

An emerging need to support multiple GTM plans across segments and regions. Be able to define and map GTM processes and workflows, identify gaps, and iterate and improve. Now Head of Revenue and Growth Operations at UpKeep, Jeff shared his “long and windy road” to RevOps with Sales Hacker: I took a long and windy road to RevOps.

Finance 115

Finance Cross-sell SQL GTM 115

Heinz Marketing

JANUARY 13, 2022

User-Led Growth . Whether or not you are taking an account-based approach to your GTM motions, your customers expect a consistent message and experience across teams. What is their perspective on growth, risk, competition, etc.? User-Led Growth (a variation on product-led growth or PLG). Account-Based Retention .

B2B 137

B2B Objectives and Key Results Campaign Cross-sell 137

Hubspot

FEBRUARY 20, 2025

Consider these seven as you decide how your business will go to market (GTM) or how you might pivot to stay afloat. We chose a subscription model with per-seat pricing to make the tool accessible to businesses of all sizes while supporting their growth. 7 Business Models You Need to Know 1. How price-sensitive are customers?

Retail 36

Retail Manufacturing GTM Price 36

Sales Hacker

NOVEMBER 25, 2019

Today’s buyer is educated. Beyond educating the sales rep, another function of a battlecard is to provide guidelines and tactical tips on how to win a deal against a specific competitor. Hiring trends : Growth (or lack thereof) in hiring. Understand HOW to tactically sell against specific competitors.

Objection handling 87

Objection handling GTM Cross-sell Sales 87