ConversionXL

SEPTEMBER 3, 2019

Every day, all day long, we size up different decisions by appraising the value proposition of that action. And JLab promotes its lifetime warranty heavily. Coming up in the advertising industry, I always loved Apple computers. Should you create a new brand when launching a new product ? Humans are value-rating machines.

Electricity 117

Electricity Launch Click Through Rate Prospecting 117

Hubspot

SEPTEMBER 12, 2016

Rather than post an intern application on a standard career search site, or on less targeted channels like Facebook, Twitter, or LinkedIn, GrubHub asked its Snapchat followers to apply using the app itself. The short film focused on the launch of their product, the Doritos Locos Taco, but the company also took things a step further.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

MARCH 2, 2015

Inventing the Ronald McDonald mascot, designing those golden arches, creating all those catchy jingles, teaming up with all those celebrities, and running all those cross-promotions with other big brands over the years … that’s what transformed McDonald’s from a California-based burger chain into a global icon, right? Everybody Wins?

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Education Cross-sell 52

Spiro Technologies

APRIL 12, 2023

I was in the factory of one of our customers that makes electrical conduit and they start with those big spools and get it down to the right width and encase it in plastic and do whatever with it. Adam Honig: Let’s take the conversation up a little bit. So every time they order, it just goes up by a factor of 10.

E-commerce 52

E-commerce Manufacturing Customers Education 52

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Electricity 105

Electricity Campaign Pipeline Follow-up 105

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. Periscope is Twitter's live broadcasting app, which launched in March 2015.

Transportation 101

Transportation Electricity Follow-up Angle 101

Hubspot

DECEMBER 11, 2019

Since Snapchat launched in 2011, brands have been experimenting with new ways to reach the platform's Gen-Z and millennial audiences. When following a business on Snapchat, it's hard to tell if you're following the actual company or just another account posing as such. However, marketing on Snapchat hasn't always been easy.

Entertainment 97

Entertainment Promote Networking Follow-up 97

Search Engine Land

MARCH 13, 2023

Use restraint with any promotional content (e.g., It’s probably no coincidence that Google announced the addition of “experience” in its search quality raters guidelines shortly after ChatGPT’s launch. Use restraint with any promotional content (e.g., Make your site easy to use – and useful. ads, offers).

Electricity 99

Electricity Trust Engineering Consult 99

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. I studied electrical engineering. Harry Stebbings. Ryan Carlson. Harry Stebbings: Welcome.

Pipeline 70

Pipeline Cross-sell Launch Start-ups 70

Hubspot

SEPTEMBER 5, 2018

From the printing press to pop-up ads, advertising has certainly changed with the times. Promote sales for both new and existing products. Online pop-ups and search engines ads. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. This number is up 300% from 2005.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

OCTOBER 28, 2019

When you're building an advertising strategy, it can be difficult to come up with creative ideas that help you capture new audiences. In 2019, the ceremony honored dozens of campaigns that launched between January 1, 2018, and January 19, 2019. After the launch of Fortnite, an online video game, the Twitch streaming trend blew up.

Campaign 62

Campaign Gaming Launch Non-Profits 62

Hubspot

DECEMBER 3, 2012

In fact, it wasn't until Pinterest launched business accounts recently that the social network even had a set of official rules or guidelines for running contests, and it's definitely one of the more flexible social networks in this respect. 2) General Electric. We bet they even promoted the campaign on Twitter, too.)

Launch 78

Launch Networking Campaign Promote 78

Hubspot

FEBRUARY 15, 2017

Digital Radish was challenged to promote When You Move -- an app that helps buyers, sellers, and other digitally track every stage of a house move. million visits to the campaign site, as well as 27 million views of the launch video. It almost seems inevitable that a celebration of the best mobile marketing would follow.

Campaign 72

Campaign B2B B2C Promote 72

ConversionXL

SEPTEMBER 24, 2021

You can see why email is such a crucial part of an effective product launch strategy. . Whether it’s a new product launch, product update, or upcoming event invitation, the aim of a product announcement email is always the same. That sheer volume means a product launch email can’t be a one-and-done effort.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134

ConversionXL

MAY 8, 2019

It needs lots of promotion to get it in front of a new audience—especially if it’s not keyword targeted. Taken to the extreme, the strategy leads to massive round-up posts (e.g. They launched their podcast, “ PLT: Behind Closed Doors ,” to try to stand out. Attract: Create a steady, recurring flow of potential buyers.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

APRIL 27, 2016

That's why brands from every industry and with all manner of target demographic -- from Sour Patch Kids to General Electric, and even HubSpot -- are using Snapchat to connect with their fans and customers in a way that's low-cost, but highly personal and engaging. How to Follow Brands on Snapchat. 10 of the Best Brands on Snapchat.

Electricity 78

Electricity Drivers/motivators Follow-up Promote 78

Sales Pop!

DECEMBER 6, 2021

For your content to attract a devoted readership, you will need to follow that first rule of content marketing everyone keeps telling you about: provide value. Infographics are also highly shareable, and you might pick up some interesting backlinks or social media mentions from them. Back up Your Information. Delve Deeper.

Electricity 52

Electricity Promote Finance Start-ups 52

Hubspot

MAY 10, 2012

3) Promote new content with company status updates. LinkedIn provides dedicated tabs on your company page on which you can promote your products and services. Create a banner that promotes your next event, or you could even work on generating more subscribers for your blog. Or if leads aren't your primary goal, get creative!

Networking 76

Networking B2B Lead generation Promote 76

Hubspot

APRIL 22, 2013

Its ebook designs are consistent with its email designs: They both feature bold colors and fonts to grab your attention, following many of our DIY design commandments , especially hierarchy in design. 3) General Electric. After all, how often do you get to see a jet engine up close? 7) American Marketing Association.

B2B 77

B2B Electricity Education B2C 77