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Walmart launches Roblox metaverse experiences

Martech

Retailers like Macy’s and Old Navy have gotten their feet wet in the metaverse, reaching a subset of their broad audience who likes to delve in virtual promotions and NFTs. Electric Island DJ experience at Walmart Land on Roblox. In October, Walmart Land will host a motion-capture concert on Electric Island, dubbed “Electric Fest.”

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

So you started at BCG, I believe, and then you were an intern at Microsoft, and then you went to TradeWeave in the retail kind of SaaS space. My wife was a buyer in retail. We were doing this for retail. I think in not too long, we won’t say these are AI companies. Guy Yalif: [18:44] For a few hours we did, yes.

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Watching B2B TV: Thursday’s Daily Brief

Martech

Last week, B2B ABM software company Demandbase launched a hub for their streaming video content, called DBTV. Terminus also promises high production value with a trailer for their upcoming lineup (also launching next month), which will include a regular series hosted by Terminus co-founder Sangram Vajre. Read more here.

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Why “Simple” Websites Are Scientifically Better

ConversionXL

Take online tie retailer, Skinnyties.com , who didn’t really look like an e-commerce site until their redesign in October 2012. weeks after the launch: The redesign itself, while pretty, isn’t doing anything groundbreaking. It plays exactly into the expectations of what a modern online clothing retailer should be.

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Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce

That’s why I was in meetings for three hours every Tuesday with Steve Jobs, working on the store design and every part of the Apple retail experience. That discussion brought us to what I believe became the heartbeat of the Apple retail store: the Genius Bar. We’d ask: How does a customer look at this?

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

Tech companies co-developing a product, then parting ways once its launched. Retailers banding together to break into a new market. Project-based joint ventures can also include: Construction firms joining forces to tackle a massive development. Pro tip: I always recommend doing some deep due diligence before committing.

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10 of the Most Memorable Marketing Campaigns of 2012

Hubspot

On Mother's Day 2012, P&G launched a campaign called "Thank You, Mom." In the summer of 2012, Samsung announced the launch of its newest phone, the GALAXY S III. Around the same time, Apple was also planning the launch of its iPhone 5. Square: Cash Register Launch. Proctor & Gamble: Thank You, Mom. Bad timing, eh?