Remove Electricity Remove Manufacturing Remove Networking Remove Up-sell
article thumbnail

Episode 37: Finding Passion in Manufacturing: The Concept of Ikigai

Spiro Technologies

If they’re going into manufacturing at the high school level, they made that decision a long time ago. What we really have to do is show people, young people and those that influence them, parents, counselors, peers, friends, that manufacturing really is cool. Adam Honig: Hello and welcome to Make It. Welcome to the podcast, Ray.

article thumbnail

Episode 35: Why Education and Training Are Key to Growing Manufacturing in the US

Spiro Technologies

Transcript Adam Honig: Because I feel like the lasting impression that people have of manufacturing is from the really old I Love Lucy episode where they’re making chocolate. That’s how people think about manufacturing. As a result, I’m an electrical engineer by degree. It’s really not like that at all.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

20 Solar Sales Tips to Win More Business in 2023

Veloxy

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Speed up the process. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy. of all U.S.

Referrals 246
article thumbnail

Ecommerce Content Marketing: Attract, Engage, Close, and Delight Buyers

ConversionXL

Best-selling author Bob Burg developed the “know, like, trust” model. Taken to the extreme, the strategy leads to massive round-up posts (e.g. Created by Kitchen Cabinet Kings , the potato chip infographic earned write-ups and links from nearly 100 websites, including Today. Content marketing and the “know, like, trust” model.

Closing 131
article thumbnail

5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

I worked with a company that manufactured moisture-resistant flooring adhesive. Localized, where the entire buying process happens within a small—sometimes offline—network. They wrapped up their entire theory in a pithy, if rarely used, concept. It created powerful network effects.

Niche 133
article thumbnail

Economic Moats: Who Has Them? And How Do You Get One?

ConversionXL

An effective moat doesn’t require Amazon’s distribution network or Microsoft’s monopolistic software strategy. An aspiring entrant would need to build a network of railways to compete independently. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I

article thumbnail

Innovation vs. rebranding: How to choose the best change for your business

Martech

Electric vehicles. For instance, social networks can scale globally, although many factors (i.e., network focus), will affect this. Of course, you can always choose to scale up over time, but in today’s ultra-competitive world, that can be a huge mistake. Others include: The automobile. The assembly line.