SaaStr

OCTOBER 16, 2020

Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul?

Product 69

Product Start-ups Electricity Finance 69

Hubspot

AUGUST 16, 2017

So if you're looking to get a little slogan inspiration of your own, take a look at some of our favorite company slogans from both past and present. Both formats grab consumers' attention more readily than the name a company or product might. A great slogan makes a company or product's benefits clear to the audience.

Electricity 78

Electricity Campaign Launch Gambling 78

Hubspot

DECEMBER 11, 2019

While many brands experimented with Snapchat Stories on their accounts, they still couldn't link to their own websites or products. While WSJ features a few Stories in each daily edition that require a swipe up for more content, they usually post one to two news pieces that are just presented in snaps. Harvard Business Review.

Entertainment 96

Entertainment Promote Networking Follow-up 96

Hubspot

OCTOBER 28, 2019

Campaigns that are nominated can fall within mediums including Branded Entertainment, Design, Digital/Mobile, Product/Service, and Branded Content. On a smaller scale, you could run a campaign that highlights the reasons why your product or service is different from a competitor's. 4, "Broadway the Rainbow" (Skittles).

Campaign 61

Campaign Gaming Launch Non-Profits 61

Hubspot

FEBRUARY 15, 2017

That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. Past Winner of Note: Valley Forge Tourism & Convention Board.

Campaign 71

Campaign B2B B2C Promote 71

Hubspot

MARCH 19, 2015

Top brands have quickly realized the potential Instagram presents. Whether you’re on Instagram to increase brand awareness, showcase a new product line, or add a human element to your brand, each piece of content you publish on the platform should be adding value and help you attain goals. Who’s doing it right? Quest Nutrition.

Electricity 78

Electricity Manufacturing Networking Promote 78

Hubspot

APRIL 12, 2015

Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society.

Electricity 73

Electricity Sports Campaign Cross-sell 73

Hubspot

DECEMBER 22, 2015

Slate called it "the most productive means of procrastination I've ever discovered.". It was produced by General Electric, making it a great example of native advertising and branded content in podcasts. The movie illustrates how sports learned the same lesson. Each lesson is short, painless, and legitimately enjoyable.

Entertainment 52

Entertainment Real Estate Sports Electricity 52

Hubspot

MARCH 12, 2015

A study by Janine LaSaleta cited in Entrepreneur on nostalgia marketing found that the social connectedness people feel when presented with nostalgia actually make them value money less and spend more freely. Similarly, General Electric nails it with this tweet: #ThrowbackThursday : One of our early photovoltaic cells circa 1939.

Electricity 77

Electricity Campaign Promote Entertainment 77