Adaptive Business Services

FEBRUARY 6, 2019

I started my B2B selling career in 1977 and our program was pretty simple … make 30 face-to-face cold calls every day. I did that, knocking on the doors of Los Angeles businesses while selling commercial grade calculating equipment. Would you rather make cold calls or follow-up on a referral? Pays for a lot of dues.

Networking 48

Networking Cold Call Electricity Referrals 48

Lead Fuze

JUNE 29, 2023

Rather than just selling products, aim to craft experiences that make customers yearn for more. They build strong relationships with real estate agents, leading to increased referrals and repeat business. It’s about forging lasting connections, not just selling products or services. Who can resist that? The result?

Repeat business 52

Repeat business Campaign Real Estate Clients 52

Hubspot

MAY 20, 2010

Organic Search Referrers - Take a look at the top fifty referring keywords for your website - what do these keywords tell you about your content? The Extra Long Tail - Say for example your website sells small electrical supplies. You know your audience is interested in "how to" topics related to electrical supplies.

Electricity 55

Electricity Referrals Promote Consult 55

Salesforce

JANUARY 18, 2024

Not long ago, Schneider Electric created what it calls its “digital opportunity factory.” Without leads, you can’t sell anything, so they are vital to your sales process. They may be determining costs and comparing you with other companies that sell a similar service or product.

B2C 59

B2C Lead generation Cold Call CRM 59

SBI

MARCH 6, 2018

The problem with B2B is that it assumes there are no humans in business” ( Brian Solis ), but we’re selling to humans at those businesses. Stories enable us to build personality and create a connection with whom we’re selling to. Consumers are 71% more likely to make a purchase based on social media referrals.

B2B 55

B2B Electricity Trust Referrals 55

Hubspot

FEBRUARY 2, 2012

Data from Monetate shows that referral traffic from Pinterest to the websites of five specialty apparel retailers jumped 389% from July-December 2011. You may wonder why anyone would want to follow a Greek yogurt brand, but like Facebook and Twitter, it’s all about the content you share, not necessarily what you sell.

Electricity 77

Electricity Retail Networking Promote 77

Adaptive Business Services

FEBRUARY 17, 2021

Selling is based on creating relationships. Lasting relationships = repeat business and referrals. Relationships, like referrals, must be earned and they require consistent engagements. I use custom activities (you can create these in Nimble) to register vs schedule taps and touches and referrals given and received.

Referrals 127

Referrals CRM B2B Electricity 127

ConversionXL

MAY 8, 2019

Best-selling author Bob Burg developed the “know, like, trust” model. are a controversial brand that sell detox teas designed to aid weight loss. on their homepage: Beardbrand isn’t using their homepage to sell directly—a unique approach for an ecommerce company. Content marketing and the “know, like, trust” model.

Closing 131

Closing Electricity Education Non-Profits 131

ConversionXL

SEPTEMBER 24, 2021

The eye-catching subject line is supported by a strong header (representing the unique selling proposition (USP) : “A bank account you can brag about.” The email also includes referral links to engage members, giving them the chance to share the campaign to move up the list. It also gives extra weight to the announcement. Image source.

Product 134

Product Launch Click Through Rate Objectives and Key Results 134