Search Engine Land

MARCH 28, 2024

YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. For You customization. ” Get the daily newsletter search marketers rely on.

Presentation 95

Presentation Process Customers 95

Martech

MARCH 4, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top five metrics to track with a customer journey orchestration tool? By addressing these issues, businesses can improve customer retention and loyalty.

Customers 105

Customers Objectives and Key Results Manufacturing CRM 105

Martech

OCTOBER 19, 2023

Almost all SaaS companies are raising or maintaining their investment in customer success, while investment in digital customer success is growing steadily with 48% currently embracing it. Digital customer success. Business email address Subscribe Processing. Why we care. Get MarTech! In your inbox.

Customers 120

Customers B2B Process Service 120

Search Engine Land

APRIL 8, 2024

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. What is content marketing ROI? Content marketing ROI is the return on investment from your content marketing efforts. Staff salaries.

Objectives and Key Results 121

Objectives and Key Results Promote Campaign Drivers/motivators 121

Martech

NOVEMBER 1, 2023

Eighty-four percent of consumers said they’re likely to visit one in the next two months, according to a new study by digital marketing and automation platform Constant Contact and research firm Ascend2. 75% of retail and ecommerce SMBs say they rely heavily on holiday customers to hit their annual revenue goals. Holiday pressure.

Retail 122

Retail Promote Contact Growth 122

Martech

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics. Click here to view more MarTech webinars.

Customers 112

Customers Presentation Service B2B 112

Cerebral Selling

JANUARY 6, 2023

Email prospecting is one of the simplest and most widely-used strategies for generating sales leads. About 320 billion emails are sent and received daily around the world, increasing at a rate of about four percent every year. If you think every email you send to a prospect lands in their inbox, think again! Deliverability.

Prospecting 191

Prospecting Meeting Pitch CRM 191

Veloxy

FEBRUARY 1, 2024

Key Takeaways Sales productivity metrics like average revenue, market penetration, and conversion rate are crucial for tracking performance and identifying areas for improvement, ensuring efficient sales processes and targeted team coaching. We’ll explore how these metrics can sharpen your sales strategy and improve efficiency.

Product 130

Product Quota Objectives and Key Results CRM 130

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework.

Growth 107

Growth Customers Referrals SQL 107

Search Engine Land

OCTOBER 11, 2023

Converting new customers is a lot more expensive than the cost of retention. So, understanding customer intent to drive retention and loyalty is necessary for marketers looking to nurture relationships through email, SMS, chat, and paid and organic messaging tactics.

Customers 106

Customers Engineering Presentation Conversion 106

Search Engine Land

MARCH 7, 2024

Meridian, an open-source Marketing Mix Model (MMM), has been introduced to help advertisers analyze campaign performance while prioritizing user privacy. However, Google plans to make it accessible to all marketers and data scientists in the near future. ” Get the daily newsletter search marketers rely on. Accessibility.

Launch 124

Launch Campaign Education Process 124

Search Engine Land

FEBRUARY 20, 2024

This article explores how SEO can strategically influence user activation, retention, and community building to drive long-term growth and customer loyalty. Community SEO for retention Historically, community was a byproduct of customer service and product-led growth strategies, and not its focal point of growth and user retention.

Construction 104

Construction Growth Engineering Service 104

Veloxy

NOVEMBER 30, 2023

Digital Sales Enablement The primary difference lies in the sales environment and customer interactions. This direct interaction allows for a deeper understanding of customer needs. These solutions include email automation and video conferencing platforms to maintain consistent communication with clients.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

ConversionXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Understand your customers’ needs and expectations 2.

Trust 111

Trust Price Service UX 111

Salesforce

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. A marketer’s job is to find and understand high quality leads, then help convert them to sales. Why use drip campaigns?

Campaign 120

Campaign Objectives and Key Results A/B testing Promote 120

Martech

JANUARY 8, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1. Decide on the timing and sequencing of the emails.

Customers 68

Customers Click Through Rate Objectives and Key Results A/B testing 68

Search Engine Land

NOVEMBER 13, 2023

And as AdWeek’s report explains, a consistently high churn rate indicates your agency is failing to establish long-term relationships with your customers. These tools provide significant time savings for marketers and help them fulfill client needs that were too difficult or laborious to do before.

Clients 106

Clients Objectives and Key Results Referrals Non-Profits 106

Martech

NOVEMBER 6, 2023

But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers. A great customer experience matters for B2B, just as in B2C. Who are B2B customers?

B2B 136

B2B Customers B2C Cold Call 136

Search Engine Land

JANUARY 31, 2024

One key report is the Life cycle collection, which streamlines the analysis of the entire customer funnel from acquisition to retention. Retention report: This enables you to analyze how a website or an app retains users. How is GA4 website organic traffic measured? GA4 provides pre-made reports for analyzing site data.

Referrals 138

Referrals Cross-sell Engineering Conversion 138

Martech

MARCH 19, 2024

“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.” . Understanding the customer.

Customers 113

Customers Campaign Repeat business Referrals 113

Martech

SEPTEMBER 11, 2023

Organizations that want happier customers should look holistically at the entire customer journey. Marketers need the big picture when it comes to customer experiences. That’s because all the individual actions that customers take are now seen in context within the entire journey. asked de Quintanilha.

Customers 142

Customers Cross-sell B2B Service 142

Martech

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Objectives and Key Results 106

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 106

Martech

APRIL 12, 2024

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Let’s explore the essential role of programs in product management, project management and marketing operations, bridging technical details with business priorities.

Product 110

Product Objectives and Key Results Strategize Technology 110

Salesforce

MARCH 7, 2024

We all know it’s the key to great email marketing , but it’s one thing to know it and another to do it. That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. What you’ll learn What is email segmentation?

Objectives and Key Results 114

Objectives and Key Results Customer Relationship Management SQL A/B testing 114

Search Engine Land

FEBRUARY 14, 2024

Online shopping is a dynamic experience for customers, sparked by the awareness of a specific need or desire. As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. What is a customer journey map for ecommerce?

Customers 106

Customers User Experience Referrals B2B 106

Search Engine Land

DECEMBER 18, 2023

In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. Crawl: Identify customers who abandon their carts and track this data.

Objectives and Key Results 90

Objectives and Key Results A/B testing Customer Relationship Management Relationship Management 90

Martech

OCTOBER 4, 2023

I am the first generative AI chatbot for search marketers. Prompt: Latest trends in digital marketing. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1. Answer: According to the content on martech.org, here are the latest trends in digital marketing: 1.

Campaign 138

Campaign Technology Technology Growth 138

Martech

SEPTEMBER 16, 2022

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Dig Deeper: How marketers on Amazon can still launch and grow brands. Why we care.

Customers 134

Customers Launch Contact Service 134

Martech

FEBRUARY 19, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt What are some data analytic goals for an insurance marketing department? Answer Some data analytic goals for an insurance marketing department may include: 1.

Customers 105

Customers Cross-sell Campaign Lead generation 105

Martech

APRIL 24, 2023

Almost 25 years ago, my wife and I were in the market for a new car. This story is similar to what many B2B buyers go through, highlighting a key element in customer retention. New stakeholders In B2B marketing , various stakeholders may get involved across the different stages of the buyer’s journey.

B2B 107

B2B Customers Cross-sell Clients 107

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

Technology 110

Technology Technology Launch Represent 110

ConversionXL

OCTOBER 4, 2022

Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Table of contents What exactly is an ecommerce marketing strategy? Leverage FOMO in social media marketing 3.

Referrals 129

Referrals Retail Growth Cross-sell 129

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. So this week’s breakdown on ELG has been a longtime coming. Efficiency.

GTM 93

GTM Growth Cross-sell Referrals 93

Martech

DECEMBER 1, 2022

With no contracts, subscriptions or fees, it is aimed at the SMB market. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. The primary audience has been B2B marketers looking for creative ways to engage with prospects. .

Launch 125

Launch Service B2B Contract 125

SaaStr

JULY 7, 2023

“Retention is the new acquisition,” says Co-Founder and CEO of Insider, Hande Cilingir. Given the fact that customer acquisition costs are increasing sharply, the most efficient way to increase revenue base is getting it out of existing ones.” Segment customers based on their persona, upsell potential, tenure, maturity, etc.

Referrals 70

Referrals Gaming Non-Profits Campaign 70

ConversionXL

FEBRUARY 3, 2022

In this article, you’ll learn what growth hacking in marketing is and what it’s not. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible. Growth hacking is a practice that aims to acquire as many customers as possible while spending as little money as possible.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

OCTOBER 16, 2022

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. For long-term, sustainable success, you must attract the right customers. In this article, you’ll learn how to gauge the effectiveness of any customer acquisition strategy. What makes customer acquisition different from marketing?

Customers 129

Customers Retail Cross-sell Follow-up 129