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How To Write Email Newsletters That People Actually Want To Read

Hubspot

“Blasting” your list is one of those foundational email marketing violations that can get you banished for life from advanced marketing circles. Each of these violations makes up a core element of the infamous “Email Newsletter.” Self-respecting email-marketers scoff at email newsletters. I certainly did.

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Make the News: 10 Best Email Newsletter Strategies

G2

Email marketing has been on the rise and won't be going away any time soon.

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How to Create Email Newsletters That Don't Suck [Free Ebook]

Hubspot

Email newsletters come in all shapes and sizes. Your email newsletter''s goal could be to gain more blog visitors, generate leads and sales, or inform your customers about your company’s latest product updates. Heck -- maybe you just want to create a stellar internal newsletter for your company’s employees.

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8 of the Best B2B Publisher Email Newsletters

Hubspot

Producing email newsletters for B2B markets can be a vital part of your inbound marketing. Luckily, publications of all shapes and sizes can create great newsletters — you just have to know your audience and what they will find most engaging. As far as B2B newsletters go, this one is not what you would expect.

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10 Things to Nix in Your Next Email Newsletter

Hubspot

I’m not gonna lie, email newsletters can be pretty bad, but that doesn’t mean all newsletters have to be that way. The difference between a great newsletter and a terrible newsletter is the latter tends to include the whole kitchen sink while the former cuts out the riff-raff to let the good stuff shine.

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6 Crucial Email Newsletter Metrics You Should Be Monitoring

Hubspot

It''s easy to get attached to your email newsletter. Your boss once upon a time forced you to do it when you started to do more email marketing instead of direct mail, and you''ve stuck with it ever since. Or maybe an exec loves the email newsletter and would be quite upset if it went away. 1) Clickthroughs.

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7 Lead Generation Tactics That Work Like Crazy

ClickFunnels

A lead magnet is a freebie that you offer to potential customers in exchange for their email addresses. An email course. Potential customers won’t give you their email addresses unless you offer them something super valuable in return. An opt-in form where the potential customer can type in their email address.