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GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Kelly Hopping is currently the Chief Marketing Officer (CMO) for Demandbase where she is responsible for differentiating the go to market platform, increasing brand presence, and accelerating acquisition and conversion of potential customers. How to create alignment and shared metrics between sales and marketing teams.

GTM 103
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CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier

SaaStr

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Either way, the foundation for success in Go-To-Market starts with the right team.

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Highspot Launches Meeting Intelligence to Improve Real-World Coaching

Highspot

“We’ve already seen the tremendous potential of conversation intelligence in the world of sales,” said Ellie Fields, Chief Product and Engineering Officer, Salesloft. Using Salesloft and Highspot together, go-to-market teams can find skill and behavior gaps, coach to close those gaps, and measure the impact on revenue outcomes.”

Meeting 52
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Product Launches: 5 Unexpected Lessons from the Real World

ConversionXL

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110
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GTM 114: Audience-First GTM, Fueling Startup Growth via LinkedIn with Adam Robinson

Sales Hacker

He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! 5:25) Why LinkedIn content creation is an efficient growth engine for startups. (13:29) 32:32) Hitting rock bottom with a failed product launch and discovering the next opportunity. (53:36)

GTM 73
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Build Demand While You Fly the Ship

Sales Hacker

GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies. Don’t wait for the perfect product launch to start generating demand.

GTM 87
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We Just Launched the SaaStr Europa 2022 Agenda. Get a Front Row Seat When the Cloud Comes to Barcelona!

SaaStr

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. The post We Just Launched the SaaStr Europa 2022 Agenda.

Launch 88