SaaStr

APRIL 13, 2022

Hey SaaStr Fans, With just a few more weeks until SaaStr Europa 2022 – we’re excited to launch the entire SaaStr Europa 2022 Agenda !! 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. The post We Just Launched the SaaStr Europa 2022 Agenda.

Launch 88

Launch Growth Engineering Go To Market 88

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Keyplay launched Org Insights. Fully customized for you.

GTM 95

GTM Growth Referrals Cross-sell 95

Martech

DECEMBER 21, 2023

Digital United has launched the free-to-use JingleBot HolidAI ( I see what you did there) Card Generator. What could go wrong with that? It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale.

GTM 120

GTM Campaign Launch B2B 120

Sales Hacker

FEBRUARY 23, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. The philosophy that inspired Vichich to keep going?

GTM 91

GTM Sell Finance Launch 91

SaaStr

DECEMBER 8, 2023

Revelations in the Market After the Launch of OpenAI for Enterprise OpenAI shares three things about their journey to building ChatGPT Enterprise, learnings, and what is coming. When ChatGPT launched early last December, it saw millions of knowledge workers using this tool every day for their jobs. What about the GTM side?

GTM 98

GTM SQL X-functional Engineering 98

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

Growth 98

Growth Launch Territory Legal 98

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

SBI

JANUARY 15, 2019

InsideView Apex Boosts Go-to-Market Planning Decisions with Full Funnel Analytics. InsideView Apex now includes pipeline and revenue analytics, which gives revenue leaders visibility into the entire sales funnel, empowering them to make quick yet well-informed decisions about their market segmentation and GTM strategy.

Go To Market 26

Go To Market GTM Pipeline Launch 26

SBI

SEPTEMBER 10, 2020

TechTarget Launches Prospect-Level Intent to Dramatically Accelerate Technology Marketing and Sales Engagements. With Priority Engine prospect insights we’re able to align our solutions to what each prospect is researching. To learn more about Priority Engine, please or visit TechTarget.com/Priority-Engine.

Technology 39

Technology Technology Launch Prospecting 39

SaaStr

JUNE 22, 2023

Launched in 2019, Mercury is trusted by more than 100,000 startups. At Rattle , we are redefining the way revenue teams and leaders interact with their go-to-market systems! Mercury is a financial technology company, not a bank. Banking services provided by Choice Financial Group and Evolve Bank & Trust®; Members FDIC.

Contract 81

Contract Engineering Trust Technique 81

SaaStr

SEPTEMBER 15, 2023

For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. So, if he wanted to hire customer support, it could be a biomechanical engineer. Having two go-to-market motions is tough, but if you want faster growth, you have to do it.

Gambling 97

Gambling Electricity Launch B2C 97

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Martech

MAY 30, 2023

Prior to that she served as HP’s global head of virtual reality for go-to-market and content partnerships, executive vice president of media and marketing at Singularity University and vice president of marketing for NBCUniversal Media.

Entertainment 118

Entertainment Sports Gaming Technology 118

Sales Hacker

FEBRUARY 9, 2024

Currently, he operates his own consultancy helping leaders with marketing strategy and AI in GTM. In this episode, you’ll get insight on how to leverage AI with tactical use case examples, a three-step framework for leveraging AI in go-to-market, and career growth advice. View the launch live demo on demand.

GTM 67

GTM Real Estate Launch B2B 67

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

MAY 5, 2021

This lesson came the hard way: after a poorly executed product launch. Armed with these insights, product ops built templates and processes to make sure we communicate the right level of information at the right time to both customers and our go-to-market teams. . $25-50M: Create and/or mature your operating system.

Product 110

Product Launch Growth Strategize 110

SaaStr

JUNE 6, 2022

The Plaid API allows engineers to build their own financial solutions, which is the core of how Plaid operates. While, in certain ways, Plaid could technically be considered SaaS, Perret views the company as more of a platform to support engineers, financial institutions, and ultimately, the consumer. .

Account management 99

Account management Engineering Technology Technology 99

SaaStr

OCTOBER 3, 2023

Finding Product Market Fit — Typically has a marketing or sales leader, or you’re doing founder-led sales and product engineering and building. Moving From SMB To Enterprise — A combination of pre-sales like solution or sales engineering, customer success, and a more robust revenue ops function.

B2B 94

B2B GTM Objectives and Key Results X-functional 94

SaaStr

SEPTEMBER 28, 2023

WorkOS is evolving, so how can they build a Go-To-Market function that satisfies all these people? Two Secret Superpowers To Beat The Competition If you’re launching a new B2B application today, you can equip yourself with two secret superpowers to win the deal or, at minimum, not lose the deal. And you should.

Cross-sell 93

Cross-sell Growth Up-sell Launch 93

SaaStr

FEBRUARY 12, 2022

Lapeyre believes that you should consider your strategy as a growth engine. Inputs into the engine include things like prospects and partners that yield outputs like customer value and ARR. Build a clear map of your TAM so you can identify where to focus your go-to-market efforts. Scale What Works.

Customers 96

Customers GTM Referrals Growth 96

Search Engine Land

OCTOBER 28, 2022

Ad extensions (assets) are an easy way to launch promos without making campaign changes that can throw off the system. Once you have the option to create promos, go to Marketing > Promotions , then click the big blue button to submit your promotion info. Ad extensions.

Promote 94

Promote Campaign Follow-up Launch 94

Capterra Sales & Marketing Software

SEPTEMBER 30, 2021

If you don’t have a digital marketing strategy in place or haven’t updated your strategy in a while, it’s time to look into the four most common channels of digital marketing to promote your brand online and drive more traffic. Email marketing. Social media marketing. Organic search engine optimization (SEO).

Campaign 82

Campaign Promote Engineering Customer Relationship Management 82

SBI

JANUARY 31, 2020

TechTarget Priority Engine Email Alerts Help Sales Teams Take Immediate Action on the Best Opportunities in Their Territory. ndrew Gilman, Head of Marketing, NWN Corporation. Accurate and actionable data is the lifeblood of high-performing Go-To-Market organizations,” said Andrew Gilman, Head of Marketing, NWN Corporation. “The

Territory 29

Territory Engineering Strategize Technology 29

Sales Hacker

APRIL 6, 2021

Why go-to-market excellence trumps product excellence [24:57]. Prior to Scratchpad, Pouyan was the co-founder and CEO of PersistIQ, the complete outbound platform engineered for sales from the ground up. They just launched a new way to learn. Show Introduction [00:49]. What problem are you solving? [13:57].

Process 66

Process Drivers/motivators Sales Engineering 66

Salesforce

NOVEMBER 7, 2023

Often a sales kickoff will include partners from other teams, like solution engineering and customer success, who are critical to the sales cycle. Presentations At sales kickoffs, you’re usually launching something new. Maybe you’re launching a new product, selling into a new industry, or tweaking the sales process.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Gong.io

OCTOBER 6, 2021

Over the last four years since Gong launched Revenue Intelligence, we’ve enabled thousands of business professionals to know what’s really happening in customer conversations. Gong has spread across teams, divisions, markets, and the globe. Marketers use Gong. The results have been nothing short of amazing!

Territory 62

Territory Strategize Launch Go To Market 62

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! As mentioned, next week we have our official GTMnow launch – stay tuned Enjoy the sun wherever you are SVD Thanks for reading The GTM Newsletter!

GTM 64

GTM Sales Launch Pipeline 64

SaaStr

NOVEMBER 1, 2022

Over 100 Indian founders were in town for a unique double header: SaaStr/Dreamforce and the launch of SaaSBOOMi US. There was a consensus among CPOs we met that product leaders need to be close to the customer vs. engineering. Coordination with engineering teams is a relatively easier problem to solve. Bundling is real.

GTM 88

GTM Cross-sell Niche Strategize 88

SaaStr

JANUARY 21, 2022

Their offerings have expanded over the years from personal use to Grammarly Business, Grammarly for Non-Profits, and the recently launched Grammarly for Developers. Before Grammarly launched its Enterprise offering, they observed that many professionals brought the app to work. Go-to market mechanisms don’t translate.

B2C 87

B2C B2B Non-Profits Launch 87

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” ” When a lot of companies talk about innovation today, they often immediately jump to what that means for engineering and product. However, you should spend a similar amount of time on how you can innovate in your go-to-market team.

Legal 52

Legal Prospecting Customers Contract 52

Highspot

JULY 18, 2023

Each member of the marketing organization, from marketing managers to specialists, will also develop functional understanding and empathy in knowing how their work compliments that of their colleagues. Imagine the strength of integrated campaigns that are the product of collaboration across the entire go-to-market organization.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Strategize Lead generation 52

Highspot

DECEMBER 19, 2023

Facilitate Better Sales and Marketing Alignment By incorporating marketing initiatives into sales strategies, the playbook ensures that both teams work towards common goals with consistent messaging and resources. This results in a more powerful go-to market strategy.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

Highspot

NOVEMBER 1, 2022

This means empowering reps with content, training, and guidance — but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Get started with our guide to launching and landing sales strategies.

Objectives and Key Results 52

Objectives and Key Results Assembly Line Cross-sell Sales 52

Heinz Marketing

MAY 20, 2021

Sales peak and deals are easy to make when new products launch or campaigns initiate growth, but eventually growth plateaus. Alignment is key to reignite the go-to-market engine when buyers aren’t biting. Stagnant Growth.

Campaign 115

Campaign Cold Call Sales Education 115

Sales Hacker

MARCH 15, 2022

He launched a division specializing in technical sales and sales engineering. Asad Zaman : We specialize in helping companies build their go-to-market teams. We went from sales to the entire go-to-market org, practices, technical sales, and executive search. Product marketing, customer success, etc.

GTM 94

GTM Technical Sales Quota Growth 94

Highspot

MARCH 30, 2021

This means empowering reps with content, training, and guidance – but it also means developing a supportive company culture, building out a robust customer engine, and aligning with other go-to-market functions, like marketing or customer success. Get started with our guide to launching and landing sales strategies.

Objectives and Key Results 69

Objectives and Key Results Assembly Line Cross-sell Sales 69

SaaStr

JANUARY 24, 2020

We launched registration for 2020 SaaStrAnnual.com March 10-11-12 this week and while it is too early to tell which sessions will be the most packed (some aren’t even out / up yet), we can say with certainty that at least the hottest 20 sessions so far will be full to the brim. Mar 11, 1:15pm – 1:55pm.

Finance 76

Finance Growth Pipeline Launch 76