Sales Hacker

JANUARY 19, 2024

The noisier it gets, the more challenging organic growth becomes. There are tons of ‘hacks’ you can do for social growth, but we always look longterm. 3 Things from Sam’s Playbook for LinkedIn Growth Sam McKenna , Founder at #samsales shares 3 aspects of her playbook 1. Play longterm games with longterm people”.

Growth 95

Growth GTM CRM Launch 95

SaaStr

SEPTEMBER 29, 2022

Product-led growth (PLG) is the consumerization of software—a strategy B2B software companies can learn from growth teams at successful consumer tech companies. . Stage 2 Capital’s Co-Founder and Managing Director, Mark Roberge, breaks down what a consumer tech growth team looks like and how they operate. Free user acquisition.

GTM 96

GTM Price Quota Growth 96

SaaStr

FEBRUARY 9, 2024

In this latest episode of CRO Confidential , Sam Blond, Partner at Founders Fund and former CRO at Brex, sits down with the CRO of Zapier, Giancarlo Lionetti (GC), to chat about Product-Led Growth (PLG) and Go-To-Market (GTM). Everything from hiring on the GTM side to layering in a sales-led motion into PLG. At the same time?

Go To Market 103

Go To Market Growth GTM Product 103

Veloxy

FEBRUARY 15, 2024

These podcasts cover a diverse range of sales topics, including mastering the sales funnel, customer relationship building, sales psychology, leadership, personal growth, and the latest sales trends and innovations. Real Sales Talk is an excellent resource for individuals seeking modern techniques and business growth tips.

Gaming 233

Gaming Sell GTM Technique 233

SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. Magic Number is your growth in ARR over a quarter divided by the sales and marketing spend in the prior quarter. This goes to show that efficiency is what gives you the ability to double your growth.

Go To Market 89

Go To Market GTM Non-Profits Quota 89

Sales Hacker

AUGUST 18, 2023

The Sales Hacker Newsletter has now merged with The GTM Newsletter to make one of the largest newsletters in the space. Thanks for reading The GTM Newsletter! You can’t ctrl-c / ctrl-v a GTM motion). It’s official. Anyway, let’s get into it. Subscribe for free to receive new posts and support my work.

GTM 68

GTM Up-sell Price Start-ups 68

Highspot

MARCH 12, 2024

To maximize the impact of revenue enablement, you must focus on three elements: the enablement’s position in your go-to-market (GTM) engine, its strategic role, and how you measure its impact. If the enablement function is not empowered to actively shape the GTM function, you’re on the path to two major pitfalls.

Strategize 115

Strategize GTM Cross-sell Finance 115

ConversionXL

SEPTEMBER 20, 2018

A go-to-market (GtM) strategy is an action plan that specifies how a company will reach target customers and achieve a competitive advantage. Before we dive into which SaaS GtM strategies might work best for your business, you need to take four elements into account: Battle environment (i.e. The sales-led GtM strategy.

Go To Market 289

Go To Market GTM Profit margin Education 289

SaaStr

NOVEMBER 30, 2023

General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM. The Early Stage — $0 to $20M ARR The early stage is crucial for GTM.

Go To Market 93

Go To Market GTM Cross-sell Growth 93

Sales Hacker

FEBRUARY 23, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. 4 They leveraged this one simple GTM strategy: “The Cadence” Vichich credits a go-to-market strategy dubbed “ The Cadence ” for accelerating Wisely’s brand and growth.

GTM 91

GTM Sell Finance Launch 91

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Typically, you have to have some kind of sales team or sales engine to run before you can hire someone to run it. Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. Is that a good approach?

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Strategize Growth Niche Quota 97

SaaStr

JUNE 25, 2023

Unsurprisingly, Product Led Growth has been one of the most popular discussion topics at the past few SaaStr Annuals. In the comments below, let us know what Product Led Growth experts you want to speak at SaaStr Annual 2023? We’ll have TONS MORE so see you and 12,000 of your SaaS BFFs in the SF Bay Area September 6-8!!

Growth 71

Growth Product GTM Presentation 71

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

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GTM Growth Profit margin Contract 64

SaaStr

FEBRUARY 15, 2023

Iconic PLG companies share how they integrated GTM into their growth strategy to go from single digits to over a billion in ARR. A customer-centric approach to growth is about serving the customer in their channel of preference—chat box, phone call, or talking to a sales rep. The next hiring focus should be growth marketing.

Growth 76

Growth Product GTM Engineering 76

SaaStr

MAY 13, 2022

The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. What is revenue marketing?

Engineering 90

Engineering Objectives and Key Results GTM Growth 90

Heinz Marketing

MAY 23, 2023

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing As a CMO, it can be challenging to create an effective go-to-market (GTM) strategy that drives results. How Intent Data Can Support Your GTM Strategy Intent data can play a critical role in helping you go to market. Here are four ways it can support your strategy: 1.

Go To Market 100

Go To Market GTM Objectives and Key Results Technology 100

SaaStr

APRIL 25, 2023

In last week’s Workshop Wednesday , President Sales & Field Engineering Chris Donato and SVP Business Development & Ecosystem Shelli Vivona shared how to scale out a go-to-market org. Chris and Shelli and their team have spent a lot of time honing in their GTM model. This has resulted in amazing hypergrowth.

Engineering 73

Engineering GTM Territory Management Consulting 73

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 72

GTM Launch B2B Growth 72

Highspot

FEBRUARY 11, 2024

Now, I’m sharing more details about our first-sale teams’ strategy, including new talent joining us at a time when sales enablement has become essential to businesses’ go-to-market (GTM) success. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

GTM 59

GTM Appointment Strategize Sales 59

Sales Hacker

FEBRUARY 9, 2024

But the perspective of realizing just how much you don’t know and how there are different ways of doing things is what will enable company growth to flourish. #3 Levelling Up: Cohort Course: Growth Marketing Strategy for B2B SaaS by Holly Chen. Share The GTM Newsletter That’s it, that’s all.

GTM 67

GTM Real Estate Launch B2B 67

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

NOVEMBER 10, 2023

Wes Yee (Head of Growth at Flex ) provides examples: If they mention a recent trip to NYC – send them Levain cookies. This is something that strong operators such as Farlan Dowell (GTM / Sales Coach / Advisor) suggest. Hottest GTM jobs of the week: Senior Director, Enterprise Sales at CaptivateIQ – more details here.

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GTM Intrinsic Customers Contract 94

Sales Hacker

JANUARY 12, 2024

As Arlen Plaister (GTM Operator & Advisor) explains, “Seller authenticity comes through most clearly at the point of sale. He oversaw all things GTM there, including G&A and Product. In this episode, you will learn how to adapt and level up through the different micro-phases within each stage of growth. Big things ahead.

Sell 91

Sell GTM Sales Up-sell 91

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

APRIL 30, 2024

How do you build GTM efficiency in SMB sales? The CRO at Owner, Kyle Norton, shares his learnings and strategies for building better efficiency into your GTM motion at Workshop Wednesday, held every Wednesday at 10 a.m. How to build operational excellence into your organization at different stages of the growth curve.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Acceleration and accessibility were the primary motivations for me and its been a game changer.”

GTM 90

GTM Niche CRM Account management 90

SaaStr

FEBRUARY 7, 2023

Take a look at just some of the topics and mentors hosting Braindates: Core metrics to track for SAAS with Tarush Aggarwal, Founder & Ceo at 5X Pricing as a growth lever – How, what, why? Straight from a SaaS CCO with Yellow.ai’s CCO with Shekar Murthy, Chief Customer Officer at Yellow.ai

GTM 96

GTM Territory Networking B2B 96

Sales Hacker

NOVEMBER 3, 2023

Both should make some concessions to close the expectation gap and get more roles filled which should help with overall market growth. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders. Hottest GTM jobs of the week: Growth Marketing Manager at Spekit – more details here.

GTM 88

GTM Represent Growth CRM 88

SaaStr

AUGUST 19, 2023

Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!! Ari Lee Bayme, Managing Director @ Sandfox Advisors See You There!!

GTM 86

GTM Engineering Growth B2B 86

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. Your business suffers when you myopically focus only on the product instead of recognizing other engines that might be to your strategic advantage. “As So how did they do it?

GTM 88

GTM Strategize Engineering Go To Market 88

SaaStr

SEPTEMBER 29, 2023

Lattice has launched four product suites in the last eight years, and the ideas that drove their growth apply to most companies today. On the supply side — GTM gets more efficient, and the cost of selling net new customers is unbelievably higher than selling to existing customers. It’s much less taxing for employees.

Product 92

Product GTM Cross-sell Commission 92

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . So how did PayFit achieve such explosive growth?

Go To Market 76

Go To Market GTM B2C Price 76

Sales Hacker

AUGUST 25, 2023

Now that we’ve officially combined The Sales Hacker newsletter with The GTM Newsletter, we’re almost 60K strong! Thanks for being part of the GTM community. As always, you can catch up on past articles, podcasts and newsletters all in one place at the new home of Sales Hacker: GTMnow.com Thanks for reading The GTM Newsletter!

GTM 52

GTM Contract Cross-sell Account management 52

SaaStr

OCTOBER 24, 2022

Product-led growth is a popular topic these days. Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. It might even be months later that a VP of Engineering or a CTO or CFO realizes that they’re built on a new platform. Build for expansion.

Growth 72

Growth Price Contract GTM 72

Search Engine Land

SEPTEMBER 6, 2023

Guest Jen Burns, Senior VP, Commercial Operations, Dun & Bradstreet Jen has spent the last 20+ years leading and transforming commercial functions to help organizations drive accelerated growth and sustained profitability while maintaining a strong focus on delivering customer outcomes.

Hospitality 127

Hospitality GTM Education Technology 127

Sales Hacker

NOVEMBER 24, 2023

It’s not just in your best interest – it’s the right thing to do.” – Kathleen Booth (SVP, Marketing & Growth at Pavilion ) #3 “ 10 percent of life is what happens and 90 percent is how you respond. Hottest GTM jobs of the week: Mid Market Account Executive at Vividly – more details here.

GTM 84

GTM Trust Growth Start-ups 84

Highspot

FEBRUARY 1, 2024

Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7% Two recent research findings validate the category’s importance and growth: Spending on sales enablement technology grew 35.7% in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64