Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. What NetSpring brings. Processing.

Launch

SaaStr

NOVEMBER 20, 2024

At this year’s SaaStr AI Summit, GitHub CRO Elizabeth Pemmerl shared how to bring AI products to market at scale successfully. With 90% of the Fortune 100 on GitHub and 40% of its $2B revenue coming from AI products, these real-world examples will also help you launch an AI-powered product at scale.

Product

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Through clear communication, marketing ensures the product features land as promised, maximizing its value.” Marketing is the engine that accelerates sales.

Growth

Martech

AUGUST 1, 2024

They become obsessed with how it can create productivity. In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. The prompt was to write a sales email for a new product in the pickleball industry. The research seems to have come true.

Campaign

Search Engine Land

OCTOBER 3, 2024

A Google spokesperson clarified to Search Engine Land what types of queries will trigger AI Overview ads – and where: “If a user’s question has a commercial angle – meaning it’s something where a product or service could be relevant – then an ad may appear above, below or within the response. ” No new reporting.

Launch

Martech

JANUARY 7, 2025

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch

Martech

AUGUST 6, 2024

There would be no problem if this came by legitimate business practices — “a better product, superior management or historic accident,” to quote the FTC. As someone around when Google launched in 1998, I can attest that it was a gigantic improvement over other search engines. But, is that how it maintained that position?

Commission

Martech

AUGUST 15, 2024

As observed here last week, products mentioning AI are significantly less popular with consumers than the same products when they don’t mention it. Shapiro+Raj , a global insights company, launched its interactive AI personas platform. Now comes word people really don’t like it in customer service.

Commission

Martech

JULY 11, 2024

Finally, review sentiment AI analyzes product reviews to identify positive and negative trends, helping brands understand customer feedback more efficiently. Kevel , an ad-serving platform, has launched Kai, a suite of AI features designed to improve campaign performance and revenue. Autogon AI launched a new tool called GenR8 Video.

SQL

Search Engine Land

SEPTEMBER 9, 2024

Welcome to a multi-platform environment When Facebook launched, many expected the social media platform would compete with Google in search. All of them might be platforms users use to search for information, people, brands and products. S earch engine optimization. All of them have a search box. E ngage with calls to action.

Click Through Rate

Martech

OCTOBER 1, 2024

Yes Many early agents were legacy products re-launched under an AI banner, with almost everything in tech labeled as “AI” in 2023. I then constructed a different sample file that listed the product modules licensed by each account. Google Gemini’s Contact-to-Product module file. Sample account data.

Construction

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Amazon advertising can be broadly divided into two main categories: Sponsored ads This includes: Sponsored Products. Product detail pages.

Customers

Search Engine Land

SEPTEMBER 9, 2024

Dividing an audience into distinct groups allows a business to tailor content, incentives and products and services that best suit their needs, interests and behaviors. Earn points for purchases : Starbucks’ app rewards customers with points for purchases, which can later be redeemed for products.

Technique

Search Engine Land

AUGUST 30, 2024

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. Perplexity : Is an answer engine that aims to provide more contextualized and accurate answers compared to traditional search engines 2. Canva : Has AI features for designing marketing materials.

Transportation

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. By targeting existing customers, you can use their marketing funnel engagement data, sales data and product usage data to create tailored growth plans, keeping expenses manageable while maximizing impact.

Growth

Search Engine Land

JULY 16, 2024

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

Click Through Rate

SaaStr

MARCH 16, 2025

Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth. Marketing channels need to be treated like products – they require iteration, cycles, and feedback to get right. The problem?

Negotiate

Search Engine Land

OCTOBER 4, 2024

From: To: This physical enlargement represents a fundamental shift in how users can interact with search engines. ” This level of detail allows AI-powered search engines like Microsoft’s Copilot to understand context and provide more relevant, comprehensive responses. We’ve made the box bigger.”

Click Through Rate

Search Engine Land

AUGUST 1, 2024

Guiding in the creation of tools to help my own productivity, which I wouldn’t otherwise be able to do myself without a lot more time and effort. Using AI on your own day-to-day Up to 64% of business owners stated that AI would improve business productivity and 42% believe it will streamline job processes, according to Forbes.

SQL

Highspot

JULY 9, 2025

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. This isn’t about replacing people—it’s about elevating them. All rights reserved.

Go To Market

Highspot

FEBRUARY 20, 2025

Key Takeaways Product training is essential for anyone responsible for taking a product to market. 77% of B2B buyers found their most recent purchase very complex or difficult, emphasizing the need for in-depth product knowledge. Product training techniques like gamification keep teams motivated. What is Product Training?

Product

Salesforce

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Product

Search Engine Land

JULY 25, 2024

New AI Overviews , leaked information and potential OpenAI search engines are creating distractions in our careers. Getting the assets you need to launch or amplify your plan requires time and money. In that case, you can do some expensive things quickly or push out the launch of your plan indefinitely. that we’re in.

Objectives and Key Results

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. While many collect customer input, someone should filter, organize and prioritize it to turn feedback into actionable insights for testing, messaging and product improvement. customer persona, product feature, sentiment).

Cross-sell

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. I am responsible for all customer operations.

GTM

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. A video sales letter funnel (VSL) uses long-form video to sell products or services. Learn more.

Growth

Heinz Marketing

JUNE 26, 2025

Whitespace Mapping: Your Hidden Revenue Engine Once you’ve identified expansion-worthy accounts, you need to map their whitespace. Start tracking: NPS shifts over time (especially early surges) Product usage increases by role or segment First-time logins from new personas Referral or advocacy behavior Self-serve training engagement 5.

GTM

Sales Hacker

OCTOBER 11, 2024

Product : Vanta Your deal is almost closed, and all that’s left is the security review. We teamed up with him to break down the framework he uses to turn sales teams into predictable, high-performing revenue engines – let’s get into it. Churn is influenced by metrics like product usage, QBR frequency, and expansion opportunities.

GTM

Search Engine Land

JULY 16, 2024

Google Notes , which launched in Search and Discover as a labs feature 8 months ago is officially ending today. “We’re excited to continue testing new ways to connect people to authentic, relatable voices and look forward to bringing some of our learnings from Notes into future product experiences,” Google told 9to5Google.

Launch

Search Engine Land

SEPTEMBER 10, 2024

The shift from creation to editing allows writers to focus on perfecting the final product rather than getting bogged down in the initial draft. One click and you can launch any cluster in the Content Editor.

Start-ups

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers.

Negotiate

Martech

JANUARY 9, 2025

Jellypod launched its AI podcast studio. Jellypod aims to simplify podcasting by assisting creators with all aspects of production, from ideation to final edits and publishing. This feature allows digital publishers to integrate a conversational AI answer engine within banner ads.

SQL

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work. Back to the top ) 2.

Engineering

Search Engine Land

JULY 8, 2024

It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. What does Google Search Console do?

CTR

Sales Hacker

MAY 7, 2025

Tactical tips for early-stage startups on aligning go-to-market motion with product-market fit. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. 16:00 End-to-end GTM orchestration across sales, marketing, product, and CS. Of products and services. I am responsible for all customer operations.

GTM

Salesforce

OCTOBER 28, 2024

We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents. This includes adversarial testing.

Trust

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education