Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? Google Ads).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

Engineering 144

Engineering User Experience Technology Technology 144

Salesforce

MARCH 6, 2025

This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. A solid strategy ensures you have accurate and relevant data.

UX 103

UX Engineering Start-ups User Experience 103

Search Engine Land

JULY 16, 2024

Business email address Subscribe Processing. Ensuring AI applications prioritize user experience and authenticity While AI can significantly enhance content production, it is crucial to prioritize user experience and authenticity. Get the daily newsletter search marketers rely on.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

Martech

JANUARY 13, 2025

Search engines like Google reward fast-loading websites, making image optimization a must for improving search engine rankings. Youll learn the best practices for optimizing images on WordPress and discover essential plugins and tools for simplifying the process. The good news? A poor example of alt text: Dog.jpg.

User Experience 121

User Experience Engineering Technique Networking 121

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured. Processing.

Conversion 128

Conversion UX Teamwork User Experience 128

Search Engine Land

JANUARY 8, 2024

Below are some tried-and-true prompt engineering strategies we’ve uncovered to help you build your own prompts. These might include words like “content,” “backlinks,” “user experience,” reflecting common SEO factors. Sometimes, a prompt can work in nine cases but fail in the 10th.

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

Search Engine Land

AUGUST 19, 2024

In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. This shift emphasizes the importance of data analysis in the process, particularly for improvement. This highlights the importance of analysis and optimization in the testing process.

User Experience 102

User Experience Technology Technology Product 102

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact. Processing. See terms.

CTR 108

CTR UX Campaign Education 108

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

SaaStr

JANUARY 26, 2025

The traditional “Text WHY to 12345” SMS opt-in process was clunky and killed conversion rates. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. Attentive spent months with brands, consumers, and regulators to crack this. The result?

Education 103

Education Legal Promote Growth 103

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. The audit process should be exploratory in nature. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Processing.

High impact 106

High impact Objectives and Key Results Clients Education 106

SaaStr

FEBRUARY 2, 2025

Her company specializes in API integration platforms that enable SaaS companies to launch integrations faster and automate complex business processes. Under her leadership, Alloy Automation has pioneered the use of AI to streamline API integration and documentation processes.

Negotiate 85

Negotiate Price Legal Engineering 85

Search Engine Land

JULY 19, 2024

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. User interactions and click data Google constantly learns from how users interact with search results and the data from their clicks to better prioritize its rankings.

Market share 100

Market share Real Estate A/B testing CTR 100

Search Engine Land

SEPTEMBER 9, 2024

Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process. Processing. Gather feedback and resolve issues quickly.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

SaaStr

FEBRUARY 8, 2025

The Three Types of Context Your AI Needs Your AI agent needs access to: Team documents & engineering specs (the “how it works” knowledge) Systems of record like CRM (the structured data) Unstructured info from Slack, Zoom, etc. That’s the difference between a toy and a real product.

Product 93

Product User Experience CRM Engineering 93

Search Engine Land

OCTOBER 7, 2024

This article outlines a seven-step process to futureproof your visual content and SEO for 2025. Incorporating polls and quizzes can create a more immersive and engaging experience. Processing. Many enterprises lack the centralized strategies and governance needed to effectively manage visual assets across departments.

CTR 112

CTR Government Click Through Rate UX 112

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 220

User Experience Engineering UX Conversion 220

Veloxy

JUNE 4, 2024

As we found in our State of Field Sales Survey , most buyers want a personalized, value-added buying experience. One way to achieve this is by inviting other personnel resources into the sales process. If they have a question about technical specifications, invite a product manager or engineer to the correspondence.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Martech

JULY 10, 2024

Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. The data can then be processed and ingested by other systems for use in a wide variety of use cases. Do you need real-time data processing and personalization? If so, you need a CDP.

Closing 73

Closing Customer Relationship Management Relationship Management Technology 73

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc. Processing.

Launch 62

Launch User Experience Engineering Follow-up 62

Martech

FEBRUARY 19, 2025

But by the time those insights are processed, the market has moved on, and competitors are already testing new strategies. Improve the user experiences with agentic (and accessible) AI For years, weve been talking about the need for marketers to be more data-driven, but most arent trying to become data scientists to solve for that request.

Campaign 133

Campaign Engineering User Experience Promote 133

Search Engine Land

MAY 15, 2023

This article explores why – and how – SEO plays an integral part in the website design process. It details exactly what you need to consider to build a site for search marketing and lead generation and how to focus on what your users want to help keep the Google gods on your side. Usability : Confuse them and lose them.

Engineering 98

Engineering Click Through Rate Follow-up Service 98

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent. Processing.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Salesforce

AUGUST 9, 2024

Invented in 1995 by a 24 year-old engineer at Netscape (the first commercial web browser), the cookie was supposed to be a tool for filling online shopping carts. Requiring an opt-in would make the Chrome users’ experience more like the experience with apps on our iPhones, where we are asked to move a lever to consent to “tracking.”

Trust 105

Trust Cross-sell Networking Technology 105

Search Engine Land

AUGUST 6, 2024

Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. They are not part of your page experience. The process is straightforward: Installing code.

Growth 85

Growth CTR UX Click Through Rate 85

Martech

NOVEMBER 22, 2024

She noted Chrome’s search engine market share but then went on to share her views on the risk of information sharing, manipulation, and anyone else having the infrastructure that Chrome would need: The DOJ are “setting up the US to be exactly like China with censorship if they move forward with this split.” Processing.

Government 115

Government Sales Up-sell User Experience 115

Salesforce

JUNE 17, 2025

Traditional user experience (UX) work assumes you’re designing screens that will be built exactly as drawn. With AI systems now able to assemble interfaces and create dynamic user experiences on demand, designers must move beyond familiar practices to embrace this fundamental change.

UX 66

UX Government User Experience Construction 66

Martech

MARCH 10, 2025

Conversational search is how AI-powered search engines generate responses and interact with users naturally. Instead of relying on short, keyword-based queries, users can ask complete, context-rich questions, just as they would in a conversation. Processing. What is conversational search?

Engineering 105

Engineering User Experience Represent Trust 105

Search Engine Land

AUGUST 18, 2023

As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Consequently, content optimization is evolving, shaped by the dynamic interplay between people, processes, and technology. This process is becoming less linear and more fluid.

Technology 90

Technology Technology Process Objectives and Key Results 90

Search Engine Land

JUNE 26, 2023

Most corporations have strict procurement processes that could be easier to navigate. However, if you, as an SEO, understand this process and are prepared, then it can go smoother. I have been through this process for five different enterprise companies, and I have to say that it’s never easy.

Process 101

Process Negotiate Contract Legal 101

Martech

MAY 8, 2025

The platform streamlines the media buying process through audience and inventory discovery, forecasting, curation, activation and performance optimization. launched a platform for monitoring brand presence across AI search engines and language models. PubMatic launched an updated buyer platform powered by generative AI.

Launch 82

Launch A/B testing Campaign Angle 82

Search Engine Land

JULY 24, 2024

Processing. But this is (and should always be) step one in the process. “My My approach to SEO content has always been to publish quality content that answers user intent. The helpful Content Update has validated this approach and pushed me to pay even more attention to user experience.” “In

Gaming 97

Gaming Campaign Referrals Growth 97

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. On one hand, SEO is crucial for getting a website to gain visibility on search engines. On the other hand, neglecting user experience could undermine success even with good SEO.

UX 109

UX Strategize User Experience Engineering 109

Search Engine Land

SEPTEMBER 27, 2023

Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. The search engine therefore decided to invest in solutions that will be more effective for customers instead. Be sure to download it from the Optimize user interface before September 30. Why we care.

A/B testing 112

A/B testing User Experience Engineering Launch 112