Search Engine Land

JULY 10, 2024

This multifaceted strategy aims to incorporate the value of backlinks , the importance of technical SEO as a foundation and the essential nature of user experience (UX). Technical SEO benefits link building because you are optimizing your website for search engines. How does CRO affect link building?

A/B testing 91

A/B testing UX User Experience Referrals 91

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include? Google Ads).

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Search Engine Land

APRIL 16, 2023

Google is in the process of building an “all-new search engine” powered by its new A.I. based features to its current search engine under the project name Magi. The new Google search engine are still in its early stages, with no timeline for when it will be released.

Engineering 144

Engineering User Experience Technology Technology 144

Search Engine Land

AUGUST 12, 2024

Follow along and check off each step as you go to create content that both search engines and readers will love. Leaning too heavily on one or the other could impact your share of organic traffic, so a balanced approach is best for optimal search engine results. Here are some tips on writing for people and search engines.

Engineering 115

Engineering Trust Follow-up Niche 115

Martech

OCTOBER 22, 2021

Search Engine Optimization remains the stalwart mainstay of digital marketing, with search driving around 50% of website traffic on average, according to an analysis of SimilarWeb data by Growth Badger. Links continue to be one of the most important external or “off-the-page” signals that can help a website rise in search engine rankings.

Engineering 140

Engineering User Experience Territory Follow-up 140

Search Engine Land

JANUARY 8, 2024

Below are some tried-and-true prompt engineering strategies we’ve uncovered to help you build your own prompts. These might include words like “content,” “backlinks,” “user experience,” reflecting common SEO factors. Prompt engineering is crucial in harnessing the full potential of LLMs.

Engineering 106

Engineering Legal Technique Objectives and Key Results 106

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. But here’s the thing – users don’t care about definitions or technicalities. Let’s explore why users aren’t interested in our jargon-fuelled definitions and why they treat TikTok as a search engine.

Engineering 121

Engineering Meeting Presentation User Experience 121

Salesforce

MARCH 6, 2025

This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. To make that happen, we assembled a dedicated Agentforce team to focus on the customer experience while building on our existing programs and skills. This role can be handled by an admin or a dedicated AI engineer.

UX 103

UX Engineering Start-ups User Experience 103

Search Engine Land

JULY 16, 2024

Ensuring AI applications prioritize user experience and authenticity While AI can significantly enhance content production, it is crucial to prioritize user experience and authenticity. This approach ensures relevant and engaging content, fostering a deeper connection with the audience.

Click Through Rate 110

Click Through Rate User Experience Promote Technology 110

Martech

JANUARY 13, 2025

Search engines like Google reward fast-loading websites, making image optimization a must for improving search engine rankings. When done right, they improve site speed, enhance the user experience, and influence search engine ranking. Optimized images reduce load times, helping you keep users engaged.

User Experience 121

User Experience Engineering Technique Networking 121

Search Engine Land

SEPTEMBER 20, 2024

Ultimately, both are focused on increasing conversions from Google and other search engines, so it makes sense to bring these teams together for greater success. By doing so, you should experience an uptick in CTR and if you do this for your top pages, this could have a meaningful business impact.

CTR 108

CTR UX Campaign Education 108

Martech

OCTOBER 23, 2024

With over 75% of consumers more likely to consider buying products from brands that personalize (and an equal number of consumers who admit to becoming frustrated when they’re not greeted with a personalized experience), personalization strategies have never been more prescient. Well… 44% say complicated or fragmented data is a top challenge.

A/B testing 121

A/B testing Engineering Campaign Start-ups 121

Sales Pop!

JUNE 2, 2023

The fact is, images are one of the most important components of search engine optimization (SEO). They can help your site rank higher in search results, deliver a message to visitors, and boost user engagement. Optimizing your image means making your photos appeal to the search engine crawlers and your target audience as well.

User Experience 220

User Experience Engineering UX Conversion 220

SaaStr

JANUARY 26, 2025

Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The learning: When you solve a genuinely hard problem, you get three moats for free: Technical advantage through innovation Legal protection through patents Thought leadership in the space 2.

Education 103

Education Legal Promote Growth 103

Search Engine Land

AUGUST 19, 2024

In advertising, the engine does not move without advertisers willing to spend dollars to reach consumers. From my experience with hundreds of brands, platforms differ in user experience regardless of identical creative, highlighting the importance of creative and platform variation.

User Experience 102

User Experience Technology Technology Product 102

Martech

APRIL 1, 2025

Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. Wireframing streamlines decision-making, ensuring the final website is user-friendly and strategically structured.

Conversion 128

Conversion UX Teamwork User Experience 128

Search Engine Land

JULY 19, 2024

However, these LLMs can sometimes provide outdated or irrelevant information, which underscores why search engines prioritize the freshness of content. Experience User experience matters. Strategies like personalization, A/B testing, heatmaps, and CRO play a huge role in future-proofing your digital experience.

Market share 100

Market share Real Estate A/B testing CTR 100

SaaStr

FEBRUARY 8, 2025

The Three Types of Context Your AI Needs Your AI agent needs access to: Team documents & engineering specs (the “how it works” knowledge) Systems of record like CRM (the structured data) Unstructured info from Slack, Zoom, etc. That’s the difference between a toy and a real product.

Product 94

Product User Experience CRM Engineering 94

Search Engine Land

SEPTEMBER 9, 2024

Creating challenges and competitions Challenges and competitions add an element of excitement and friendly rivalry to user experiences. For instance, Spotify’s community forum allows users to talk about music they love, share new artists and discuss playlists centered around their music streaming platform.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Search Engine Land

SEPTEMBER 19, 2024

They indicate how your website performs and how search engines like Google view and rank your website. Understanding HTTP status codes When a browser or search engine bot (aka a “client”) encounters your website, the server responds with an HTTP status code, each with its own special meaning.

Engineering 97

Engineering Clients Legal Negotiate 97

SaaStr

FEBRUARY 2, 2025

For example, Owner.com operates with a notably flat structure, maintaining a ratio of one product manager to sixteen engineers. Engineers are empowered to make technical decisions and write their own product requirement documents, functioning essentially as “mini-founders” within the organization.

Negotiate 87

Negotiate Price Legal Engineering 87

Search Engine Land

SEPTEMBER 11, 2024

Applying the theory of constraints In systems engineering, a few key constraints often create the biggest bottlenecks. This insight suggests that while speed improvements could enhance overall user experience, they may only marginally improve traffic. Solving one or two major issues usually drives the most significant results.

High impact 106

High impact Objectives and Key Results Clients Education 106

SaaStr

JANUARY 10, 2025

The speakers included Mario Rodriguez, Chief Product Officer at GitHub at GitHub, Diego Zaks, VP of Design at Ramp, Dane Knecht, SVP of Emerging Technologies at Cloudflare, and Vincent van der Meulen, Design Engineer at Figma, and Dani Grant, CEO at Jam.dev. Their guiding principle is simple: “Does it feel like magic? .”

Product 122

Product Engineering Technology Technology 122

ConversionXL

JULY 22, 2021

User experience (UX) tends to be thought of more as a design issue rather than an SEO one. Identifying and merging content targeting the same or similar keywords; Removing duplicate content that dilutes importance, and; Improving metadata so that users see what they’re looking for in search engine results pages (SERPs).

User Experience 162

User Experience UX CTR Engineering 162

Martech

OCTOBER 1, 2024

As a digital experience platform , Optimizely’s leading offerings are a set of tools to create those experiences, including a CMS , as well as product and content recommendation engines. It also offers experimentation capabilities allowing users to test many variations on website placements, CTAs, etc.

Launch 62

Launch User Experience Engineering Follow-up 62

Search Engine Land

OCTOBER 7, 2024

Dig deeper: Visual optimization must-haves for AI-powered search Top trends in visual content and SEO Featured images and interactive short-form videos These elements are critical for enhancing user experience, as consumers are seeking app-like interactions.

CTR 112

CTR Government Click Through Rate UX 112

Salesforce

SEPTEMBER 10, 2024

AI-driven search engines will favor content that thoroughly addresses user questions and concerns. It also means product pages will become more common as the next step after a shopper engages with a search engine. Why is this shift to conversational designs so important when it comes to search engine results pages (SERPs)?

Product 69

Product Engineering User Experience Conversion 69

Martech

JULY 10, 2024

Digital Experience Platforms (DXPs) integrate and manage customer interactions across various channels to enhance user experience. You want to build customer journey maps that span several activation engines. They help marketers and others collect customer data to create better marketing campaigns and user experiences.

Closing 73

Closing Customer Relationship Management Relationship Management Technology 73

Veloxy

JUNE 4, 2024

If they have a question about technical specifications, invite a product manager or engineer to the correspondence. Empowering all users to take an active role in improving their adoption and the adoption of the company is a much better approach. One way to achieve this is by inviting other personnel resources into the sales process.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Search Engine Land

JULY 8, 2024

It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey. Page Experience The Page Experience report in Google Search Console provides a glimpse of how user experience is on your website. What does Google Search Console do?

CTR 106

CTR User Experience UX Launch 106

Martech

FEBRUARY 19, 2025

Improve the user experiences with agentic (and accessible) AI For years, weve been talking about the need for marketers to be more data-driven, but most arent trying to become data scientists to solve for that request. Its also about the people and teams: the data engineers and data scientists, as well as the marketing team.

Campaign 133

Campaign Engineering User Experience Promote 133

Search Engine Land

SEPTEMBER 17, 2024

Discovering video content in the era of social search The way users discover and interact with video content on social media platforms, with social search at the core, has already evolved the way users interact with social content. This means social search doesn’t rely on assuming the user’s intent.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Salesforce

JUNE 17, 2025

Traditional user experience (UX) work assumes you’re designing screens that will be built exactly as drawn. With AI systems now able to assemble interfaces and create dynamic user experiences on demand, designers must move beyond familiar practices to embrace this fundamental change.

UX 66

UX Government User Experience Construction 66

Salesforce

AUGUST 9, 2024

Invented in 1995 by a 24 year-old engineer at Netscape (the first commercial web browser), the cookie was supposed to be a tool for filling online shopping carts. Requiring an opt-in would make the Chrome users’ experience more like the experience with apps on our iPhones, where we are asked to move a lever to consent to “tracking.”

Trust 105

Trust Cross-sell Networking Technology 105

Search Engine Land

AUGUST 6, 2024

Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. They are not part of your page experience. In reality, this is a myth.

Growth 85

Growth CTR UX Click Through Rate 85

Search Engine Land

NOVEMBER 21, 2021

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. Please visit Search Engine Land for the full article.

User Experience 137

User Experience Engineering 137

Martech

MARCH 10, 2025

Conversational search is how AI-powered search engines generate responses and interact with users naturally. Instead of relying on short, keyword-based queries, users can ask complete, context-rich questions, just as they would in a conversation. What is conversational search? Email: Business email address Sign me up!

Engineering 105

Engineering User Experience Represent Trust 105