Remove Entertainment Remove Launch Remove Trust
article thumbnail

How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

article thumbnail

Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment. Entertainment (5%).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to develop a paid search strategy

Search Engine Land

Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available. Video campaigns: Use informative or educational videos to build trust and give more insight into your product.

article thumbnail

How To Effectively Run Digital Marketing Campaigns For Any Product

ClickFunnels

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256
article thumbnail

Most celebrity endorsements are expensive mistakes

Martech

When every celeb seems to be launching a skincare line or hyping a new tequila brand, it’s hard to know what’s genuine. As a result, many consumers are turning to influencers or peer reviews they trust more. Let a YouTuber explain, let a TikToker entertain and let a podcaster deep-dive.

Niche 98
article thumbnail

How AI Agents Can Enhance Your Media Operations

Salesforce

It acts as the agentic layer for the entire enterprise, facilitating seamless collaboration between humans and AI agents that empowers your organization to: Go from Idea to Campaign Execution in Hours: Speed up your marketing process with the Campaign Creation Skill by transforming brilliant ideas into ready-to-launch campaigns in just hours.

article thumbnail

5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc. Because people: Want to hire those they trust. Want to work with those they trust. Want to recommend those they trust to others. And launch your funnel! …in

Referrals 237