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Unlock AI’s potential in paid media creative

Search Engine Land

That said, there are two critical ideas to consider when using these audiences: Optimizing toward the right objective for your goals. With views and engagement climbing, consumers rely on video for information, not just entertainment. Therefore, adapting human expertise and technology creates a competitive advantage. Product reviews.

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The high cost of PPC efficiency

Search Engine Land

While a singular focus on metrics like the lowest CPL and the highest ROAS can yield immediate results, these metrics may also restrict an advertiser’s ability to grow the business. As a result, the industry has seen a reliance on short-term, conversion-focused campaigns, which are very binary and limiting to business growth.

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Enhancing Customer Experiences with Real-Time Identity Resolution at Salesforce

Salesforce

This results in increased sales opportunities by presenting customers with relevant product recommendations and promotions, and improved customer satisfaction & loyalty through a seamless, personalized experience across all channels. Without identity resolution, companies often have fragmented views of their customers.

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Interactive email is the game changer brands can’t ignore

Martech

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

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How blogging builds trust and brand loyalty in the age of AI

Search Engine Land

Results aren’t instant. But, in competitive keyword searches where your result is not on top, there is a great opportunity to still reach customers with your brand using content. AI-generated results will use a mix of products, blogs and local-pack results to offer customized and personalized results.

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How to craft a strong brand story with strategic copywriting

Martech

Few brands get it right on the first try, but with the right approach, your message can resonate and drive results. Strategic copywriting plays a key role in this process. Its copy is deliberately edgy, irreverent and wildly entertaining. From there, consistency is key. Your competitors offer many of these things, too.

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

Discussed in this Episode: When to hire your first account executives Key traits to look for in early sales hires Structuring compensation for first sales reps Should you ‘hire the buyer’ to be your sales rep? As a key GTMfund partner, they equip sales and marketing teams with top performers. To this point of generosity.

GTM