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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

The most successful products and services have some kind of edge — a defining, compelling x-factor that captures and capitalizes on potential customers' attention. Having a competitive advantage means being able to present your customer base with a unique, compelling reason to pick your product or service over your competitors.

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Simple Tricks to Save Money on Games

Sales Pop!

It’s a perfect way to kill some spare time you have on your hands, entertain yourself, have a good time with your friends, and so on. Platforms like Itch.io, GOG, and Steam are constantly packing fantastic deals and promotions for gaming enthusiasts. Consider subscribing to monthly game services. Conclusion.

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The CXL Guide to TikTok Ads: How to Use Them to Acquire New Customers

ConversionXL

TikTok is an entertainment platform. Here’s one of those ads with @dreaknowsbest : Compare that to one of Drea’s organic TikToks: Both share the same aesthetic and are entertainment-focused. Beauty brand Too Faced , for example, used a Brand Takeover to promote its lip gloss. Watch Now” promotes urgency. million views.

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What Is Market Share & How Do You Calculate It?

Hubspot

Typically, it's calculated over a period of time, dividing it into yearly or quarterly sales, and separated by national and regional levels. That might mean running promotions, discounts, or sales to attract new customers. In other words, it's a company's total sales in relation to the industry. Delight your customers.

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Local Lead Generation: The Tips, Tricks, and Tools to Do It Right

Hubspot

As per HubSpot's own definition , "Lead generation is the process of attracting and converting a strangers and prospects into people who have indicated an interest in your company's product or service. It also enables more sophisticated and effective promotion over social media and other online marketing avenues. Local Lead Generation.

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11 essential sales pipeline metrics you should be tracking

Salesmate

The exact length depends mainly on the value of the products or services. Maybe they’re targeting potential customers in the wrong industry or trying to sell in a territory that is a captive market for another brand. Your average deal size can: Help you identify whether your products and services are priced appropriately.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

Rather, use an email marketing service to send a personalized email to your contacts and prospects. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. And don’t worry about emailing each person manually.

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