Sales Hacker

AUGUST 4, 2023

Earlier this week, we announced that my new company, the GTMfund , has acquired my old company, Sales Hacker , from my…other old company, Outreach. It’s very unusual that when you sell a company, you get a say in what happens after that. We didn’t have a lot of funding, and I had no idea what I was doing.

GTM 61

GTM Non-Profits Sales Start-ups 61

Search Engine Land

DECEMBER 28, 2023

That’s just not what we do.” The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4.

Retail 122

Retail X-functional Launch Non-Profits 122

PandaDoc

APRIL 14, 2022

Managing a sales team requires many complex skills. Picture this: you send a document to one of your colleagues which essentially informs them they have to come to a meeting. Your colleague does not attend the meeting and your superior calls both of you in. Comparing DocSend and other tools. Who is at fault? ClearSlide.

Contract 52

Contract Price Sales Represent 52

Sales Hacker

AUGUST 22, 2018

On this 1×1 interview with Mark Cranney, the Chief Commercial Officer of SignalFx, we chat about the key elements of sales leadership and his journey to being a top VP of Sales. If you missed episode 20, give it a listen here: PODCAST 20: How to Negotiate More Effectively to Close More Deals. What You’ll Learn. Outreach.io

Sales 71

Sales Gaming Promote Customer Relationship Management 71

Sales Hacker

FEBRUARY 6, 2019

According to a recent study by HubSpot, 75% of companies say closing more deals is their top sales priority— yet 30% of salespeople say closing deals is getting harder. To be successful in sales, there are multiple critical skills, scores of best practices, and thousands of techniques that impact sales performance.

Real Estate 67

Real Estate Promote Lead generation Education 67

Sales Hacker

JANUARY 31, 2021

If you’re getting all the responses you’ll ever need on the first cold email you send to prospects, let me know. But if you need to send one sales follow up email after the next, you’re like the rest of us. Personalize as much as you practically can. Be clear about what you want from the prospect.

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Follow-up A/B testing Sales Prospecting 100

Hubspot

MAY 25, 2021

In a survey of global consumers, 58% of people remembered a brand that quickly pivoted and 82% ended up doing more business with that company as a result. In a survey of global consumers, 58% of people remembered a brand that quickly pivoted and 82% ended up doing more business with that company as a result. billion — a 226% gain.

Objectives and Key Results 100

Objectives and Key Results Campaign Meeting Follow-up 100

SaaStr

AUGUST 26, 2022

As SaaStr Europa 2022 drew to a close, attendees took one more opportunity to ask Jason questions about topics like how to navigate the current market, the future of work, playing in a crowded space, and hiring your first VP of Sales. Podcast episode 585 is an excerpt from the AMA, and you can watch the full video below. Transcript.

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Quota Growth Product Closing 79

ConversionXL

MAY 22, 2017

I’m sure you consider yourself data-driven. You make decisions based on data. It’s almost a universal problem, and it means you’re leaving money on the table. You see, the current structure of the modern marketing stack leads to a large amount of data fragmentation. All manual operations.

Customers 92

Customers CRM Technology Technology 92

ConversionXL

APRIL 1, 2019

Your knowledge, in other words, can become a curse—a barrier that keeps you from communicating what customers care about in language they understand. But you have to know how to spot it and how to avoid it. Follow-up research highlights how the curse applies to other fields. It’s not inevitable. Image source).

Pitch 133

Pitch A/B testing Up-sell Launch 133

SaaStr

MAY 15, 2020

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%. You can see the full video here.

Trust 80

Trust Start-ups Customers Up-sell 80

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. Doug Winter, Seismic co-founder and CEO.

Customers 20

Customers Tradeshows Technology Technology 20

SaaStr

NOVEMBER 29, 2019

Post acquisition, Allie integrated the technology built at IQ Engines into Flickr search. What were the biggest mistakes that Allie made when it comes to sales hiring? How does Allie advise other founders on scaling sales teams? How does Allie think about sales rep payback period? Loving our podcast content?

Start-ups 52

Start-ups Up-sell Product Engineering 52

Salesforce

JULY 22, 2021

We reached out to some of the best and brightest in the sales world to find out how they use Slack to rewrite the sales playbook. See how your team can win with Slack-First Sales. There’s also the added benefit of being able to easily share white papers, demo recordings, and other insights right in a chat.

Sales 98

Sales Cross-sell Represent Closing 98

Closing Bigger

DECEMBER 31, 2009

If you follow me on Twitter you know that I like to tweet social media tips. You will notice a consistent theme but also somewhat of a change in thought process as well. You will notice a consistent theme but also somewhat of a change in thought process as well. You won’t win them all… but one will do.

Niche 40

Niche Networking Promote Pitch 40

Closing Bigger

DECEMBER 31, 2009

If you follow me on Twitter you know that I like to tweet social media tips. You will notice a consistent theme but also somewhat of a change in thought process as well. You will notice a consistent theme but also somewhat of a change in thought process as well. You won’t win them all… but one will do.

Niche 40

Niche Networking Promote Pitch 40

ConversionXL

MARCH 20, 2019

Whether you need certain tools depends on the scale of your program or your target accounts. Deliver tailored marketing and sales messaging to those people. This post walks you through three ABM tools in depth. You’ll get an idea of what ABM software can do and how it does it. When should you pick a tool(s)?

Real Estate 117

Real Estate Campaign B2B Contact 117

Heinz Marketing

JANUARY 1, 2018

Late in 2015 we started producing a bi-weekly radio program called Sales Pipeline Radio , which runs live every other Thursday at 11:30 a.m. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. By Matt Heinz, President of Heinz Marketing.

Pipeline 48

Pipeline Finance Sales Cold Call 48

Hubspot

SEPTEMBER 5, 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? While most of us have a pretty good idea of what advertising looks like , it’s a little harder to nail down exactly what it means — and how to do it well. Promote sales for both new and existing products.

Promote 53

Promote Campaign Launch Gambling 53

Hubspot

FEBRUARY 15, 2017

And for such a brief statement, it packs a lot of punch -- especially with that "merit" part. With over 30,000 members in more than 70 chapters, it’s become a community of and resource for marketers -- one that celebrates the work we do. Past Winner of Note: "When You Move," by Digital Radish. 1) AMA Awards.

Campaign 72

Campaign B2B B2C Promote 72

Hubspot

DECEMBER 16, 2013

Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that "great content is the best sales tool in the world.". More simply, content turns brands into thought leaders. Lack of integration across marketing (58%). This is called context.

Entertainment 71

Entertainment Campaign B2C Technology 71

Hubspot

JULY 10, 2018

This article will help you gain insights into each major channel for B2B lead generation, including social media, PPC, blogging, and email. Best of all, we'll show you effective strategies and impressive real-world examples for each. There are two main channels you should focus on: LinkedIn Ads. Facebook Lead Ad. LinkedIn Ads.

Campaign 99

Campaign B2B Lead generation CTR 99

Heinz Marketing

APRIL 5, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Pipeline Negotiate Sales Cross-sell 95