Search Engine Land

APRIL 13, 2022

Make suer you check your accounts ASAP, since many said their best-performing ads were affected.

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Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Non-Profits 78

Non-Profits Promote Up-sell Technology 78

Hubspot

MAY 19, 2015

When Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Publishers were excited -- by hosting their own articles within Facebook but still displaying their own ads, they could generate more traffic and attention from the Facebook community. Smart Move for Facebook. Here's why.

Referrals 77

Referrals Pitch Education Growth 77

Hubspot

OCTOBER 29, 2019

Although Instagram's parent company Facebook hasn't yet revealed any details about the experiment's results, the test has expanded to seven countries and reps recently confirmed that they're weighing change that would remove Like, view, and reaction counts on Facebook's platform as well.

Campaign 59

Campaign Pitch Follow-up Drivers/motivators 59

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

Referrals 75

Referrals Networking B2B Closing 75

Hubspot

JUNE 6, 2012

When Facebook filed its S-1, Mark Zuckerberg outlined 35 risk factors that could "materially and adversely affect" the company. Facebook's mobile platform doesn't show ads -- so the more that grows, the worse for us.". So why is it taking so long for Facebook to jump on the mobile gravy train? Why This Matters for Marketers.

Launch 76

Launch Promote Gaming Follow-up 76

Search Engine Land

APRIL 18, 2024

Why we care: Brands and marketers will soon have another way to reach their target audiences. Although Threads isn’t at the level of Facebook or Instagram (2 billion monthly active users), Threads gained 50 million followers in its first 24 hours of launch last year and now has about 85 million monthly active users.

Launch 103

Launch 103

Search Engine Land

JANUARY 18, 2024

Facebook’s extensive monitoring of its users’ online activities has been exposed in a new study. In some instance, users had their data shared with Facebook by as many as 7,000 companies. Consumer Reports joined forces with The Markup to recruit 709 volunteers willing to share their Facebook data archives.

Non-Profits 117

Non-Profits Legal Represent Networking 117

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 111

B2C Lead generation B2B Campaign 111

Search Engine Land

NOVEMBER 9, 2023

Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Calling leads on Facebook. Why we care. ” Deep dive.

Lead generation 129

Lead generation CRM Campaign Contact 129

Hubspot

SEPTEMBER 30, 2013

Hey, remember that groundbreaking, cool feature Facebook announced back in January ? Then in July, Facebook announced it was going to roll out to all U.S. users -- again, it was exciting, but Graph Search didn''t have great data points that I as a marketer would love to use. It was called Graph Search. That is, until today.

Market share 71

Market share Start-ups Product 71

Search Engine Land

JANUARY 3, 2024

Facebook has started archiving all users’ link history globally on both Android and iOS devices. As the digital marketing industry moves towards a cookieless future and stricter privacy laws , targeted advertising, while effective, faces uncertainties. ” Get the daily newsletter search marketers rely on.

Launch 105

Launch Technology Technology Follow-up 105

Hubspot

SEPTEMBER 7, 2011

Facebook's social network domination may frequently get challenged by emerging social media platforms like Google+, but the facts remain. And yes, businesses are beginning to understand its potential to help them achieve their marketing goals. 30 Tips and Tricks for Mastering Facebook Marketing.

Networking 78

Networking B2C Promote High impact 78

Hubspot

MAY 8, 2014

Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So Simply visit their Facebook Page and work out the engagement percentage for their Page. So take heart in knowing you''re not alone!).

Campaign 77

Campaign Conversion Lead generation Start-ups 77

Hubspot

OCTOBER 24, 2011

The following is an excerpt from our newest ebook: How to Master Facebook Marketing in 10 Days. You will notice that successful brands on Facebook don’t preach or sell to their fan base, they engage with them. Facebook is no different. Facebook is no different. Just like in the real world. Post every day.

Entertainment 69

Entertainment Pitch Up-sell Follow-up 69

Search Engine Land

MARCH 15, 2024

Marketers and publishers who depend on CrowdTangle for trend analysis, post monitoring and analytics will need to seek alternative tools as the platform is being phased out. These posts often focused on right-wing spokespeople and Pages, making people think Facebook’s algorithms boosted such content. Why we care.

Meeting 94

Meeting Technology Technology Process 94

Martech

MAY 2, 2024

What do Facebook-parent Meta and the Catholic faith have in common? Toast’s Digital Storefront and Marketing Suite lets restaurants create email marketing campaigns aligned with brand and marketing goals. It also automates marketing campaigns based on guest data. Why AI failure, of course!

X-functional 87

X-functional Appointment Promote Campaign 87

Hubspot

MARCH 8, 2012

Taking a page out of the Twitter playbook, today Facebook revealed its launch of "Interest Lists," strikingly similar to Twitter Lists, which have been around since October of 2009. According to TechCrunch , Facebook will be rolling out Interest Lists to users over the next few weeks. How Marketers Can Leverage Interest Lists.

Launch 78

Launch Promote Business Services Education 78

Martech

MAY 7, 2024

But how is the technology being used by marketers? The introduction of genAI capabilities in Meta’s Ads Manager will make the tools accessible to many marketers at agencies and brands in the coming months. Marketers can also use tools to change backgrounds around images, or stretch out the image to fit multiple parameters.

Technology 104

Technology Technology Price Campaign 104

Hubspot

DECEMBER 30, 2011

In the early days of social media, the fact that the shelf life of Facebook posts were much longer than tweets was often discussed. But as the years have passed, Facebook has changed immensely. The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published.

Strategize 78

Strategize Represent Education Service 78

Search Engine Land

SEPTEMBER 5, 2023

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. Get the daily newsletter search marketers rely on. The company has not commented on launching paid-for versions of Facebook and Instagram. Why we care. Establish a level playing field for businesses. SUBSCRIBE See terms.

Territory 136

Territory Launch Campaign Engineering 136

Hubspot

NOVEMBER 2, 2013

To master Facebook marketing, start with an overview of, well, Facebook marketing. This will help you understand the ins and outs of Facebook Timeline. Meanwhile, this post offers best practices for Facebook cover photos. (If Good luck with your Facebook marketing! Social Media'

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Hubspot

DECEMBER 29, 2010

It’s been quite the year for Facebook. Throughout 2010 companies and organizations of all sizes have taken advantage of all that Facebook has to offer. Most encouraging of all has been the degree to which companies have integrated Facebook – and other social media – into their marketing mix.

Promote 70

Promote Retail Growth Product 70

Search Engine Land

SEPTEMBER 26, 2023

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action when users share illegal material.

Legal 105

Legal Engineering Process 105

Hubspot

JANUARY 19, 2012

This is an excerpt from our ebook, How to Create Killer Facebook Ads. Download your free copy if you want to learn more about advertising on Facebook. Reporting is a crucial part of Facebook advertising. Facebook's dashboard offers a range of tracking mechanisms that will help you focus on the results you care about.

CTR 72

CTR Click Through Rate Lead generation Strategize 72

Pointclear

SEPTEMBER 26, 2011

His latest book is Social Marketing to the Business Customer , co-authored with Eric Schwartzman. A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. LinkedIn is nine-to-five and Facebook is after-hours.

B2B 86

B2B Territory Networking Lead generation 86

Hubspot

JUNE 23, 2013

Earlier this week, we heard that Facebook was going to be announcing a new product. To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook. To help us all keep track of these lightning-fast changes, we decided to dedicate our weekly Sunday roundup to Facebook.

Launch 75

Launch Networking Conversion Customers 75

Search Engine Land

FEBRUARY 15, 2024

Starting later this month, advertisers will be able to use Facebook and Instagram directly on desktop and mobile to access all the features available in the iOS apps for boosting content without paying Apple. Impacted markets. ” Get the daily newsletter search marketers rely on. Why we care.

Service 116

Service Promote Launch Campaign 116

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 107

SQL Angle Campaign B2C 107

Hubspot

JULY 13, 2011

If you've been reading our blog and other marketing blogs out there, hopefully you're convinced that setting up a Facebook Page can be beneficial to your business. Nurturing a Facebook presence that actually provides business benefits takes some work. Nothing makes for a bad Facebook Group or Page than stagnant content.

Promote 75

Promote B2B Strategize Drivers/motivators 75

Search Engine Land

APRIL 10, 2024

If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like Google and TikTok. Meta is a global leader in digital advertising with its platforms accounting for approximately 22% of the market, according to Emarketer.

Campaign 126

Campaign Sales Technology Technology 126

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 106

Objectives and Key Results Lead generation Campaign Up-sell 106

Hubspot

APRIL 27, 2011

While the average number of Facebook friends per user is 130, people who click the Like button have an average of 310 friends. Justin Kistner of Webtrends revealed this piece of data during yesterday's Facebook marketing webinar. Facebook Pages. Fan pages are the strongest Facebook real estate businesses own.

Real Estate 74

Real Estate Growth Product Sales 74

Hubspot

JANUARY 5, 2012

Facebook's social what? In simplest terms, a Facebook Social Plugin is basically a widget you can add to your website to extend the benefits of your Facebook marketing efforts beyond Facebook. Facebook currently boasts 11 of these Social Plugins. It's Facebook's official "share" button for the web.

Networking 75

Networking Follow-up Represent Promote 75

Search Engine Land

NOVEMBER 10, 2023

can now link their Facebook and Instagram accounts to Amazon, enabling them to buy products advertised in their feeds without having to leave the mobile apps. Meta users can now click on ads in Facebook or Instagram, taking them to a shop-like experience within the apps for easy purchases. Shoppers in the U.S. Why we care.

Conversion 117

Conversion Process Retail Price 117

Hubspot

MAY 6, 2011

Now while my mother always told me "Don't be fresh," when it comes to Facebook, "being fresh" is key. In a recent study , online promotion company Visibli analyzed more than 200 million Facebook Fans to determine engagement habits and found that just 80 minutes after a Facebook post has been published, it has already reached its half-life.

Networking 72

Networking Promote Service 72

Search Engine Land

MARCH 13, 2024

This feature can now automatically optimize video ads to fit Reels or the mobile Facebook and Instagram apps with a 9:16 aspect ratio. Starting in March, Meta will introduce ads with product tags to the Facebook Feed (currently available only on Instagram). .” ” Get the daily newsletter search marketers rely on.

Retail 115

Retail Campaign Launch Networking 115