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Why The Era of Efficient Growth is Now: The 2023 VC State of the Market with SaaStr CEO and Founder Jason Lemkin (Podcast +Video)

SaaStr

In this post, we’ll share the learnings from SaaStr CEO and Founder Jason Lemkin’s frontline analysis of the current state of the market in 2023, and distill down into why we’re now in the era of efficient growth in SaaS. Another example is HubSpot.

Growth 86
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How to tune your GTM strategies to cope with budgetary headwinds

Martech

Reducing marketing budgets while facing business headwinds debilitates revenue goals and depresses network effects. The decision can create significant downward bottom-line margin pressures rather than fuelling recovery and growth. A note on the martech front 2023 marketing budgets grew at a 72% slower rate (from 10.4%

GTM 116
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How a Tiny Finance Startup Dethroned Fortune 500 Giants in Google Search

Hubspot

Within seven years, though, his company grew to be worth $500 million and his website, Nerdwallet.com, attracts millions of visitors per month who look for credit card information and personal finance-related content. Data-driven content marketing. How was he able to accomplish such an incredible feat? The short answer? And it works.

Finance 72
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How brands should react to market slowdowns

Martech

In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. They emerged stronger, capturing a larger market share, while their competitors lagged behind. The result? The simple logic was visibility.

Finance 119
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A Few Thoughts On How To Think About Dilution

SaaStr

The next dilution you hopefully won’t lament, but may, is Equity Financing (i.e., On VC financing, here are my 3 suggestions (and 1 framework) on how to think about Dilution: First, raise 125% of what you need in VC capital. Some categories of software lend themselves to market dominance through some level of brute force.

Finance 115
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Fintech marketing today and beyond: Exploring best practices and strategies

Martech

Tapping into that growth can be challenging. Alternative financing. Just how big is the market size of the fintech industry? billion in 2020, with a projected CAGR growth rate of 26.87% and expected to reach $698.48 Generating demand with fintech digital marketing. How to succeed in fintech marketing.

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10 Things in Marketing that Change as You Scale: Lessons from Dropbox, Klaviyo, Lightspeed Commerce with Kady Srinivasan, CMO of Lightspeed Commerce

SaaStr

As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. What are the current growth levers that can scale?

GTM 77