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Brands unknowingly wasting ad dollars on Made for Advertising sites, claims report

Search Engine Land

Adalytics is a crowd-sourced advertising performance optimization platform that was set up to review and improve the digital advertising landscape. This prompted Adalytics to investigate the extent of this phenomenon and how Fortune 500 brands’ ads can end up on MFA sites, both programmatically and non-programmatically.

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Google is evaluating additional PMax brand safety controls

Search Engine Land

Google is actively looking into improving brand safety controls for Performance Max (PMax) following a damning report by Adalytics. The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). ” What did Adalytics say?

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Get Off the Internet – My Thoughts on the US Government, Google, Facebook and Privacy

Closing Bigger

Last week news broke globally that the US Government has unfettered access to most social networks and data stored by them. My thoughts on the US Government tapping into Facebook, Google, Email etc. ” he laughed and let me know that he missed me a few times but was following my FourSquare check-ins.

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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. Marketers have entered an arms race of who can suck up and best use the most personal data.

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Google accused of mis-selling ads on third-party websites for years

Search Engine Land

Federal Government have all been impacted, with the Google violating its own standards approximately 80% of the time, according to an Adalytics study. Advertisers have been paying premium prices for a service that Google has allegedly failed to deliver, costing them up to billions of digital ad dollars. Why we care.

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Marketing on Threads: What you need to know

Martech

Within the first hour alone, it received a whopping five million sign-ups — just three months after Meta confirmed it was working on an alternative to Twitter. So much so, users can’t sign up for Threads without an Instagram account. More than 100 million people have signed up for Threads since its launch.

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Why This U.S. Olympic Skier Uses Her Platform to Fight Climate Change

Salesforce

While snow was plentiful during her childhood growing up in Minnesota, allowing her to enjoy a variety of outdoor activities with her family, over the years, she witnessed climate change’s increasing negative effects. . Today it has a global network of more than 130,000 supporters and Diggins sits on its board. Salesforce and Team USA.

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