Sales Hacker

MAY 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. This regular rhythm creates space to: Identify where GTM is off-course.

GTM 105

GTM Cross-sell Pipeline Launch 105

Search Engine Land

OCTOBER 8, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Leveling up your analytics Analytics tools like Google Analytics 4 (GA4) provide a wealth of user data, but they do not tell the full story of how users interact with and use your website. Processing.

GTM 105

GTM UX Campaign Referrals 105

Martech

JULY 17, 2024

Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge. As Emma’s company navigates from problem-market fit to product-market fit, understanding the differences between marketing and go-to-market (GTM) strategy becomes vital.

GTM 104

GTM Product Strategize Drivers/motivators 104

Sales Hacker

JUNE 3, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rick Kelley is the former VP of Metas Global Business Group, where he led a $10B+ revenue organization and played a pivotal role in building out Metas go-to-market teams across North America and EMEA.

GTM 86

GTM Territory Gaming Sales 86

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. The importance of cross-functional stream teams for accelerating GTM initiatives.

GTM 67

GTM Engineering Customers Cross-sell 67

Heinz Marketing

SEPTEMBER 24, 2024

Note: You will need LinkedIn Sales Navigator to get contact info from 6sense; 6sense serves up visitor info but not contact info. It can handle initial outreach, respond to inquiries, and follow up with leads who haven’t responded, giving SDRs more time to focus on qualified prospects. AI Solution : Tools like Reply.io

Objectives and Key Results 105

Objectives and Key Results GTM CRM Follow-up 105

Heinz Marketing

APRIL 3, 2025

By Carly Bauer , Marketing Consultant at Heinz Marketing Every company has a go-to-market (GTM) strategy. But not every company has a GTM engine that works. The Reality: Most GTM Motions Are Misaligned by Default Even the best strategies begin to break down once execution starts. GTM orchestration is the connective tissue.

GTM 82

GTM Go To Market Launch Pipeline 82

Martech

OCTOBER 10, 2024

This article covers what Microsoft Clarity is and how to set up custom events to maximize its value for your website. Leveling up your analytics Analytics tools like Google Analytics 4 (GA4) provide a wealth of user data, but they do not tell the full story of how users interact with and use your website.

GTM 78

GTM UX Campaign Referrals 78

SaaStr

NOVEMBER 20, 2024

A New GTM Mental Model for AI Products That feedback told GitHub that people who weren’t using the GitHub platform still wanted to use Copilot for Business. They took it as its own SKU that could be opened up into new and adjacent markets. You have to listen on the product front and the GTM front.

Product 104

Product GTM Legal Launch 104

SaaStr

NOVEMBER 8, 2024

How Clay approaches GTM itself and how they’ve realized their level of success in such a short amount of time. They’ve achieved this due to the systems they’ve set up and the profiles they’ve hired for. They’re a creative approach to GTM. It blends AI and SaaS and can speed up the outbound Go-To-Market process.

GTM 109

GTM Growth Campaign Cold Call 109

Sales Hacker

SEPTEMBER 18, 2024

This is a special edition of The GTM Newsletter by GTMnow – read by over 52,000 revenue professionals weekly to stay up-to-date on go-to-market and scale their companies and careers. The State of Sales Jobs From week to week, it can feel like sales roles are up, and the next down. Help your team close more deals.

GTM 122

GTM Sales Growth Represent 122

Sales Hacker

MARCH 4, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. We’re both really passionate about it. We were fortunate.

GTM 72

GTM X-functional Start-ups Campaign 72

Martech

OCTOBER 22, 2024

Consider tracking the following engagement data points. Social media activity Following your company, engaging with your posts or sharing your content are critical indicators. Dig deeper: A scoring model your GTM team will fall in love with 3. They suggest a prospect’s growing familiarity and affinity with your brand.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Partners in Excellence

MAY 23, 2025

We are obsessed with how many tasks can be automated by AI, freeing up our time. As a sidenote, so much of the early results of these efforts, don’t seem to show improvements in results, at least in our GTM strategies.). What if AI couldn’t do anything in offloading tasks and freeing up time?

GTM 100

GTM CRM Follow-up Start-ups 100

Sales Hacker

SEPTEMBER 18, 2023

Thanks for reading The GTM Newsletter! The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. The rest of the team is playing catch-up from SaaStr followed by our annual GTMfund retreat in Napa. Thank you for reading The GTM Newsletter. And NYC for myself.

GTM 117

GTM Start-ups Follow-up CRM 117

Martech

DECEMBER 3, 2024

When Hopping was at Gartner, just a few years ago, the simple way to grow pipeline was to crank up paid search. Hopping had recently attended an event hosted by GTM Partners (where Vajre is now CEO). One of the slides shown read: “Is GTM the new ABM?” You were going where the followers go.”

B2B 125

B2B GTM Pipeline B2C 125

Martech

APRIL 3, 2023

Up to 80% of B2B sales interactions between buyers and sellers will be happening in digital channels by 2025, according to Gartner. This emphasizes incorporating digital strategies like conversational marketing into your overall B2B GTM strategy. Speed up your sales process. Create genuine connections with your buyers.

GTM 133

GTM B2B Conversion Objectives and Key Results 133

Gong.io

DECEMBER 21, 2021

If you don’t break your GTM model, your growth will. In their initial stage of growth, most CEOs, CROs and CMOs expect that if they can crack the code on their company’s go-to-market (GTM) model — product-market fit, ideal customer profile, differentiated value, market positioning, and sales model — then they can just focus on executing it.

GTM 118

GTM Objectives and Key Results Growth Pipeline 118

Sales Hacker

DECEMBER 22, 2023

That’s exactly what we aim to do by sharing insight through GTMnow from some of the best operators: help you build and grow faster and better, level up, and get wherever you want to go. GTM Leader Perspectives Highlighting 25 GTM perspectives on what is working and career advice “What’s one tactic or strategy that’s working for you?”

GTM 110

GTM Construction Consult Promote 110

Sales Hacker

SEPTEMBER 19, 2023

Sam McKenna is the founder of SamSalesConsulting , previous to that she spent 6 years at On24 ending up as their VP of Enterprise Sales, She then jumped over to LinkedIn as their Head of Enterprise Sales. Sam is also an advisor for high growth companies. And…monthly bonus podcast episodes dropping the first Thursday of every month.

GTM 125

GTM Trust Cold Call High impact 125

SaaStr

MAY 29, 2025

The ideal AI-augmented sales day: 4 demos 2 strategic follow-ups Healthy white space for pipeline generation and opportunity advancement Zero time on CRM hygiene, note-taking, or administrative tasks But here’s the critical caveat: poor AI orchestration creates terrible customer experiences.

GTM 93

GTM Negotiate Cross-sell CRM 93

Sales Hacker

JUNE 6, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. A playbook for rebuilding GTM muscle 1. It all feels like progress.

GTM 53

GTM Objection handling Cold Call Follow-up 53

Sales Hacker

APRIL 22, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Harmony Anderson is an entrepreneurial marketing leader with deep expertise in building global GTM strategies at growth startups. 14:01 How to keep up with a market that changes every week (hello, agentic AI).

GTM 91

GTM Campaign Pipeline Launch 91

Sales Hacker

MARCH 30, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. But one unassuming topic that kept coming up? Cold calling.

Cold Call 68

Cold Call GTM Objection handling Sales 68

SaaStr

MARCH 16, 2025

He came to SaaStr Annual to share his top learnings scaling Datadog’s GTM. Follow the Pilot-Repeat-Enlarge Methodology Pilot : Start small with minimal investment. Enlarge : Once validated, scale it up significantly to find the ceiling. And see everyone at SaaStr Annual 2025, May 13-15 in SF Bay!!

Negotiate 94

Negotiate GTM Campaign Growth 94

Sales Hacker

FEBRUARY 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. If you’re hiring for sales or marketing roles, reach out to Pursuit at pursuitsalessolutions.com/gtm or message a GTMfund team member.

GTM 92

GTM Quota Drivers/motivators Sales 92

Sales Hacker

MARCH 21, 2025

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies. Companies that seamlessly bridge the two unlock incredible scale.

Growth 75

Growth GTM Product Government 75

Sales Hacker

MARCH 25, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Ray Smith is the VP of AI Agents at Microsoft. GTM 139 Episode Transcript Scott Barker: Hello, and welcome back to the GTM podcast. Previously, he was the Global VP of Product for SAP, CRM and Sales Cloud. tool selection.

GTM 67

GTM X-functional Start-ups Relationship building 67

SaaStr

DECEMBER 5, 2024

” The AI Categories with the Most Traction in the Market McKinsey found that sales and marketing teams are seeing the biggest gains with AI adoption, followed closely by engineering and customer success teams. For more on buying patterns, sign up for G2’s free Reach event on December 10th!

GTM 109

GTM Cold Call Follow-up Technology 109

Highspot

MARCH 12, 2025

Key Takeaways GTM efficiency leads to better internal coordination and a smoother customer journey. Top B2B companies maintain a GTM Efficiency Factor below 100%, meaning they spend less than $1 in sales and marketing to generate $1 in new ARR. Below are four reasons GTM teams stumble. The good news is that you can fix this.

GTM 52

GTM Go To Market Objectives and Key Results Follow-up 52

Heinz Marketing

JUNE 30, 2021

Ask them to jot down their answers and send them back over; it’s a great way to gather the team’s thoughts around demand generation, messaging, lead follow-up, and more. Sales and Marketing Alignment as a GTM Superpower. Challenges and Barriers to an Effective GTM Strategy. Resource prioritization. Poor quality data.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

Partners in Excellence

MARCH 13, 2025

What we see is a knowing-doing gap in how so many sellers and GTM professionals work. Consistency in researching and prepping, consistent data hygiene, consistent follow-ups, consistency in writing–whether emails, call/meeting prep, presentations. We know what we should be doing in our jobs and engaging customers.

GTM 95

GTM Pipeline Presentation Follow-up 95

Sales Hacker

MARCH 18, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jaleh Rezaei is the CEO & Co-founder of Mutiny, a company reimagining the B2B buying experience by transforming transactional relationships into meaningful connections through AI-powered personalization. Uh, Jaleh, welcome to the podcast.

GTM 64

GTM Sales Pipeline Technology 64

Partners in Excellence

MARCH 31, 2025

To be fair, he didn’t claim it to be all inclusive, but he identified 46 areas in selling/GTM for AI. Automatic call summaries/annotation, even follow up. And there are always a few additional things that are important that would never show up in a transcript or summary. I capture agreements and next steps.

GTM 123

GTM Presentation Follow-up Up-sell 123

Highspot

MARCH 24, 2025

Key Takeaways GTM operational excellence improves efficiency, aligns sales and marketing operations, and enables your teams to close complex deals faster. Companies with strong GTM enablement see 49% higher win rates on forecasted deals. What is GTM Operational Excellence? What is GTM Operational Excellence?

GTM 52

GTM Cross-sell Pipeline CRM 52

Partners in Excellence

JANUARY 16, 2025

” But coaching, at least in selling and GTM is very focused and specific. We have role play tools, leveraging AI, that provide very realistic role plays, followed by analysis and recommendations. Effective coaching requires follow up. And this is exacerbated by all the AI adaptations and LLMs. So what is coaching?

Objectives and Key Results 125

Objectives and Key Results Objection handling GTM Pipeline 125

Sales Hacker

OCTOBER 25, 2024

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. Over time, as Zapier built up these integrations, it became the go-to solution for connecting tools that didn’t have direct integrations.” -Eli

Product 65

Product GTM Niche Growth 65