Sales Hacker

FEBRUARY 7, 2018

In this blueprint, we provide insight into where growth comes from and how to structure your sales approach to capture that growth. Traditional Sales Growth vs SaaS Sales Growth. Historically, growth of a sales team was based on the revenue starting with $0M on day 1 of the year. SaaS Growth Rate.

Growth 87

Growth GTM SQL Strategic partnership 87

Sales Hacker

OCTOBER 13, 2023

Thanks for reading The GTM Newsletter! GTM is evolving. There’s a necessity behind re-strategizing go-to-market: 54% of GTM leaders report missing monthly revenue targets and 41% reported missing demand generation targets [source: Pavilion Pulse, Average in Q2 2023]. See more top GTM jobs here. Efficiency.

GTM 99

GTM UX Go To Market CRM 99

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

JANUARY 27, 2024

Common Room supercharges your GTM motion by bringing all of your product usage data, social media signals, community activity, and CRM insights together so you can surface high-intent prospects, convert customers faster, and drive more revenue. Wrapping up a super energizing trip. Max has been published by Forbes, Inc.,

GTM 90

GTM Niche CRM Account management 90

Sales Hacker

NOVEMBER 3, 2023

Both should make some concessions to close the expectation gap and get more roles filled which should help with overall market growth. Follow up IMMEDIATELY with a thoughtful note referencing things you talked to on the call. Feeling energized and inspired coming out of these dinners, each of which had 30-40 GTM leaders.

GTM 88

GTM Represent Growth CRM 88

SaaStr

AUGUST 29, 2022

If you haven’t already, sign up here for tickets before we sell out. Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. Scaling Revenue in 2022: What’s the Same and What’s Different?

GTM 101

GTM Growth B2B Territory 101

Sales Hacker

DECEMBER 8, 2023

No sign-up needed; it was simply an easy scan. Momentum follow-ups over time can be powerful, Joseph advises. Writer empowers your entire organization to accelerate growth, increase productivity, and ensure compliance. Start-ups to watch: This week, Demostack released its AI Data Generator to the public.

Launch 101

Launch Product GTM Technology 101

Martech

AUGUST 29, 2023

Here’s an alphabetical list of the experts you must follow if you want to get the most out of it and stay sane. followers) X/Twitter: @simoahava ( 24.7K followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

GTM 105

GTM Niche Consult Follow-up 105

SaaStr

OCTOBER 24, 2022

Product-led growth is a popular topic these days. Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. Bottom-up sales. So this structurally is a completely different GTM and requires really rethinking how your entire organization is structured.

Growth 74

Growth Price Contract GTM 74

SaaStr

FEBRUARY 1, 2024

Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. If you’re a growth-oriented product company, you’re creating more and more products and a platform, so marketing can never stay the same. How do you want to win?

GTM 81

GTM Growth Education Strategic planning 81

Sales Hacker

NOVEMBER 24, 2023

Leave gracefully and do your best to set the team that remains up for success following your departure. It’s not just in your best interest – it’s the right thing to do.” – Kathleen Booth (SVP, Marketing & Growth at Pavilion ) #3 “ 10 percent of life is what happens and 90 percent is how you respond.

GTM 84

GTM Trust Growth Start-ups 84

Sales Hacker

OCTOBER 27, 2023

Don’t be afraid to ask for support from the executive team Invite them to an event (not just any event) Nobody needs more time booked up on their calendar – inviting prospects to an event must add value to them. Wes Yee , Head of Growth at Flex , notes that the standard of quality must be high. See more top GTM jobs here.

Pipeline 92

Pipeline GTM Cross-sell Sports 92

SaaStr

DECEMBER 20, 2023

The key for them has been stacking the right account loads for the highest potential growth companies with the right account team. So what they did is shift their PR team to position articles with Forbes or Fortune where they market what they’re doing with an Enterprise customer and how they modernized their GTM with ZoomInfo.

GTM 103

GTM Growth Start-ups Clients 103

SaaStr

JULY 7, 2022

He breaks down how GTM efficiency drives their ability to scale with sales-driven motion and other insights you can apply to scale your SaaS business. In these instances, you will want to set up informational interviews with strong department heads external to your company in the areas where you’re not an expert. So how did they do it?

GTM 92

GTM Strategize Engineering Go To Market 92

Sales Hacker

AUGUST 11, 2023

Scott’s right hand woman, Sara Delborrello , back here for a special edition of The GTM Newsletter Thanks for reading The GTM Newsletter! Share The GTM Newsletter Alright so let’s get back to the good stuff. She is currently the VP of Sales at Crunchbase, where she leads a high growth team out of New York City.

GTM 64

GTM Sales Launch Pipeline 64

Gong.io

SEPTEMBER 14, 2022

A go-to-market strategy framework is a blueprint for growth. That also means that you can’t re-use an existing go-to-market (GTM) strategy for different products. Your GTM needs to be tailored to each situation in order to be effective. If you can’t prove demand at the start of your GTM, you don’t make the product to market. .

Go To Market 62

Go To Market GTM Launch Promote 62

SaaStr

NOVEMBER 1, 2022

SaaS has never been bigger, and growth is secular. Many of them will get gobbled up by the large platforms. In 2022, companies are rapidly fixing economics, sometimes even at the expense of growth. US companies follow the same model when they start in India. Learnings on GTM. That’s too tactical.

GTM 88

GTM Cross-sell Niche Strategize 88

Highspot

MAY 30, 2024

Whether it’s sales and marketing not syncing up, using outdated tools, or outdated processes, these problems can slow progress. It ensures all customer-facing teams are equipped to provide a cohesive, consistent customer experience that maximizes growth.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Education Objection handling 52

SaaStr

MARCH 30, 2022

According to Bharadwaj, there are several keys to achieving strong product-led growth. Use the GTM motion that’s the opposite of the traditional GTM motion. Atlassian understood that product-led growth works only if the customer base is filled with passionate product users. Scaling an Ecosystem. Key Takeaways.

Intrinsic 97

Intrinsic GTM Construction Growth 97

SaaStr

DECEMBER 5, 2023

As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. You don’t want to end up in The Valley of Death, where you can’t get the big dollar contracts.

GTM 78

GTM Cross-sell Government Legal 78

Martech

APRIL 20, 2023

So, here’s our list (in alphabetical order) of the people you absolutely must follow to keep up with the latest in CX. How to Build Your Customer-Driven Growth Engine.” LinkedIn: James Dodkins (28K followers) Twitter: @JDODKINS (3K followers) Website: James Dodkins Annette Franz Annette is founder and CEO of CX Journey Inc.

Customers 111

Customers Non-Profits GTM Consult 111

Sales Hacker

JUNE 28, 2021

Is it just a different name for familiar things (we see you, growth marketers)? Or is it an entirely different way of thinking about marketing’s role in the GTM/revenue org? It’s more than just creating buyer personas and journeys; it’s bringing the voice of the customer into the GTM organization. Growth marketing.

GTM 103

GTM B2B Growth Gaming 103

SaaStr

NOVEMBER 15, 2022

For many, it’s proven to be a year of growth and resiliency. However, it’s growing more apparent in recent years that this monolith does not accurately measure every company’s growth and efficiency. However, now there is an expansion of playbooks for SaaS, not another new model that requires everyone to follow it.

Drivers/motivators 89

Drivers/motivators GTM Contract Growth 89

Sales Hacker

MARCH 15, 2022

Join us for an entrepreneurial conversation about how to modernize your talent acquisition approach for both high growth and long-term growth. The importance of listening to the market instead of pursuing growth. Lessons learned from high growth companies [27:31]. I was born in Pakistan, I grew up over there.

GTM 94

GTM Technical Sales Quota Growth 94

SaaStr

SEPTEMBER 23, 2022

It’s no secret that the global financial landscape has been shaken up in recent years. To illustrate the turbulence, consider the following metrics: The BVP NASDAQ Emerging Cloud Index (the public benchmark of software performance) has contracted by more than 40%. Activate your product-led growth levers. Cloud Goes to Market.

GTM 97

GTM Contract Growth Follow-up 97

Martech

AUGUST 10, 2021

If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. As a journalist covering marketing and technology, I often have cause to look up a vendor or product I’ve not heard of before. GTM is not demand generation. Scott Vaughan , CMO and growth accelerator.

GTM 111

GTM Drivers/motivators Technology Technology 111

Sales Hacker

AUGUST 26, 2022

According to Gartner, focusing solely on cost-cutting has historically come at the expense of top-line growth. The narrative has shifted from a “growth at all costs” model to “productivity at all costs”: Instead of cutting deep on costs, leaders need to find ways to make their processes more efficient and their teams more productive.

GTM 84

GTM CRM Pipeline Growth 84

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 105

Quota Finance Drivers/motivators GTM 105

ConversionXL

JANUARY 22, 2020

About two years ago, I wrote an article on using Google Tag Manager (GTM) to personalize your website. But GTM is still critical to overcome its enduring limitations. Setting up Google Optimize and Google Tag Manager. You must set up each personalization experience separately. This is a nightmare to manage and measure.

GTM 110

GTM Objectives and Key Results Campaign Follow-up 110

Highspot

MAY 3, 2024

Whether your revenue targets are at risk, you’re trying to turbocharge growth, or you’re looking to improve your bottom line, revenue enablement is for you. It works to enable each channel and stage of the sales cycle that drives revenue growth, including marketing, customer success, account management, and more.

Cross-sell 93

Cross-sell GTM Technology Technology 93

SaaStr

FEBRUARY 12, 2022

When you are starting to search for new customers, you need a direction to focus your GTM efforts. Within each segment, they split up buckets of data in the following categories: Companies, Deal Creation, Close Rate, ACV, Market Share (which measures Gorias customer vs. competitor market share) and NRR. Build A Map.

Customers 96

Customers GTM Referrals Growth 96

SaaStr

DECEMBER 21, 2022

If you run a successful, scalable business, the word “enterprise” will inevitably come up at some point—and for good reason. For leaders and operators, knowing the big vision for success and growth is easy—sequencing it is what’s hard. Still, you control how you execute your GTM plan and the accounts you prioritize.

GTM 83

GTM Niche Growth Product 83

SaaStr

DECEMBER 22, 2023

Of course, ARR growth and cash burn are the most important. But there’s a single metric that can reflect market demand, product market fit, how well a GTM engine is executing, and the quality of the product- and that is the CAC (customer acquisition cost) payback period. It ended up making the product better for everyone.

Product 102

Product Transportation GTM Cold Call 102

SalesLoft

NOVEMBER 2, 2023

This opened the floodgates for companies to witness firsthand the capabilities of AI and its growth over the past few years. In the context of today’s environment, GTM teams are always talking about priorities. Which of the following approaches best describes how your sales reps are addressing this challenge?

GTM 52

GTM Tradeshows Manufacturing Go To Market 52

Sales Hacker

JULY 28, 2023

It’s very difficult for me not to just type it out on the next line… *deep breath* Keep an eye out on Aug 2nd for something we’ve been cooking up over the last few months. We appreciate all of you for supporting this newsletter from the early days and it’s about to get even bigger, better and more valuable for GTM leaders.

GTM 52

GTM Drivers/motivators Follow-up CRM 52

Sales Hacker

MAY 5, 2021

What better way than to round up the top RevOps professionals you need to be following, talking to and/or learning from? Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). Why Follow RevOps? 36 RevOps Leaders You Need to Follow.

GTM 100

GTM Consult Territory Real Estate 100

Highspot

OCTOBER 23, 2023

Boost Sales and Revenue Revenue growth is often the most tangible outcome of a successful product launch. Provide More Business Opportunities A product launch can catalyze future growth and partnerships. Create a Launch Plan Detail every step of your launch, from pre-launch activities to post-launch follow-ups.

Launch 59

Launch Negotiate Product GTM 59