Search Engine Land

SEPTEMBER 11, 2024

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

High impact

ClickFunnels

AUGUST 7, 2025

But then they show up unprepared, ask basic questions, or say they need to think about it. They show up cold. This puts enormous pressure on you during the call to educate them, build trust, handle objections, and close within 30-60 minutes. You set it up once, and every prospect gets a personal, professional experience.

Appointment

Search Engine Land

SEPTEMBER 17, 2024

Dig deeper: Why video is key to building brand identity and engagement Mastering social search: Why and how to maximize your video content’s reach across platforms The rise of social search brings important changes content creators must consider: Increased importance of engagement metrics. Reduced reliance on follower count for reach.

Objectives and Key Results

Search Engine Land

JULY 11, 2024

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Ensure your questions are clear, concise and directly related to your objectives. Be sure to consider the results through the lens of your objectives.

Objectives and Key Results

Search Engine Land

JULY 29, 2024

Keeping up with the latest innovations isn’t just a choice – it’s a necessity for survival. Key benefits of GEO. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Here’s what we’ll cover in this guide: What is GEO? How GEO works.

Engineering

Martech

JULY 15, 2024

To make a meaningful comparison, you would need to consider the following factors: 1. Timeframe: Consider the time it takes to acquire new customers versus the time it takes to implement and see the results of loyalty actions. Calculate the ROI for each group to determine the cost-effectiveness of conquest and loyalty actions.

Customers

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. Updated CRM object merge behavior to be aware of. Highlight key data instantly with conditional formatting in reports. Reps can quickly draft notes, create follow-up emails, or check for open tickets/deals—all while on the call.

Objectives and Key Results

Search Engine Land

AUGUST 5, 2024

A well-documented SEO strategy is your roadmap to success, aligning your efforts with business objectives and getting stakeholders on board. It should: Be a focused, achievable set of goals that are directly relevant to the overarching objectives of the wider business. Business email address Sign me up! Processing.

Objectives and Key Results

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize

PandaDoc

OCTOBER 15, 2024

Effective sales territory management is key to maximizing revenue and ensuring that your sales team operates efficiently. Key takeaways Historical data can be leveraged to determine new market potential and which areas are the most cost effective in terms of travel for sales teams, when needed. In the image above, the U.S.

Territory

Martech

JULY 29, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are a marketing ops leader for a high-end jewelry brand. The key elements and enhancements to this prompt are as follows: (Task) How does DAM connect to the CMS? Processing.

Objectives and Key Results

Martech

AUGUST 5, 2024

This will help you refine your strategies, understand which tactics yield the best results, and optimize your approach for maximum contact discovery. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! Data analytics: Continuously analyze the performance of your campaigns using data analytics tools.

B2B

Search Engine Land

SEPTEMBER 4, 2024

How generative AI can streamline PPC tasks Generative AI offers PPC professionals endless time-saving opportunities, particularly in the following use cases. You can generate results in seconds with a simple prompt, saving hours otherwise spent on semantic keyword grouping. Business email address Sign me up! Processing.

Objectives and Key Results

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Up to 86% of organizations implementing generative AI report seeing revenue growth of 6% or more in their total annual company revenue, per a Google Cloud report. Business email address Sign me up! Below are the six steps to craft a model that aligns with your unique business needs.

Objectives and Key Results

Search Engine Land

JULY 25, 2024

With so much happening, it can be overwhelming to keep up. In it, I go into granular detail with personal stories, processes and “how to” content centered on what I call the “START” planning process, and I will unpack those five steps to follow. Business email address Sign me up! Processing. See terms.

Objectives and Key Results

Veloxy

JULY 23, 2025

Below, we explore ways to boost sales in 2025, as the world evolves towards more automated systems, which often result in increased workloads. Similarly, inefficient handoff methods between different teams, such as marketing and field sales , can add many hours to every process, causing significant delays and resulting in lost customers.

Product

Martech

DECEMBER 6, 2024

These directors want to use AI to improve business results. AI-powered research tools, particularly Perplexity.ai, help us gather and validate information by providing source-backed insights and generating intelligent follow-up queries. ” opens up multiple avenues for exploration. The GPT knows a lot about AI.

Angle

SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. By restructuring compensation plans to focus more on actual revenue realization, Lindsey was able to better align seller behavior with company objectives.

Objectives and Key Results

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Use dashboards and analytics tools to get up-to-the-minute performance data. Set up alerts for key metrics to ensure you are immediately informed of significant changes.

Objectives and Key Results

Martech

DECEMBER 4, 2024

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Follow these steps to avoid wasted resources and make smarter choices that drive real value. A clear understanding of core objectives (i.e.,

Objectives and Key Results

Search Engine Land

SEPTEMBER 25, 2024

By taking a holistic approach, you can achieve better results for your business. For organic results: Organic clicks show how often people click your site’s unpaid listing. Organic queries count how many times your site shows up in searches. Business email address Sign me up! Processing.

CTR

Search Engine Land

JULY 24, 2024

When managed effectively, Google Ads campaigns can significantly boost your online presence and drive business results. Alignment with business goals : Regular performance checks allow you to ensure that your PPC efforts remain aligned with your overall business objectives. Identify which top-level metric has dropped.

CTR

Martech

OCTOBER 14, 2024

Answer: To improve marketing operations effectively, consider focusing on the following key areas: 1. Marketing technology stack management: Ensure you have a well-integrated marketing technology stack that aligns with your marketing objectives. Prompt: What are the top areas I should focus on to improve marketing operations?

Objectives and Key Results

Martech

OCTOBER 7, 2024

For instance, even a one-second delay in page load time can result in a substantial drop in conversion rates, as users are more likely to abandon a site that takes too long to load. Therefore, prioritizing site speed is essential for any marketing strategy aimed at maximizing conversions and achieving business objectives. Processing.

Conversion

Hubspot

JUNE 16, 2025

The job market is crammed with candidates all claiming to be “results-driven” and “customer-focused.” You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster. Sales revolves around two key goals: acquiring new customers and keeping them. You can’t escape it. Same story.

Objectives and Key Results

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. Research shows that simply sending people to training without one-on-one follow-up leads to a big dip in retention and performance. The common thread?

Objectives and Key Results

SalesProInsider

MAY 23, 2025

But heres the truth: The key to better conversions isnt moving fasterits slowing down. Lets look closer at how slowing down can actually speed up your results. One study found that up to 96% of the daily stimuli we encounter are negative. Validate and Reflect Paraphrase back key themes or statements.

Conversion

Search Engine Land

SEPTEMBER 25, 2024

Should you ignore these recommendations and “hack” Google’s machine learning – or should you follow Google’s advice? Here are the key points from their discussion. As Google removes control, their revenue goes up. Advertisers kinda get a little bit watered down results.”

Objectives and Key Results

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. And yet those initiatives have a failure rate of up to 90%. Focus on the following areas to build a CoE that ensures long-term success. But there’s a catch. In fact, firms spend $1.3

Government

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results

Veloxy

FEBRUARY 12, 2025

Prove it to me Sign up for free 1. The results get even better with a 5X increase by the second month. The results get even better with a 5X increase by the second month. We designed Veloxy to work perfectly with Salesforce and added automated activity logging and up-to-the-minute data synchronization.

Product

Search Engine Land

AUGUST 23, 2024

The reasons are simple: If your KPIs aren’t tied to business objectives, you miss the chance to translate technical issues into a business language that earns support. Dig deeper: How to get faster SEO results Create your prioritization matrix There are many different approaches to setting a priority for your tasks. Processing.

X-functional

Martech

APRIL 2, 2025

There are several key factors to consider when conducting a detailed marketing audit. Without taking a deep, objective look at your current efforts, you risk moving forward without clear direction like piloting a ship without a rudder. Email: Business email address Sign me up! Processing.

Objectives and Key Results

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. Others save you time but damage your results meaning youll ultimately be less productive for using them. Plan follow-up strategies when, how, and what to say.

Real Estate

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic

Hubspot

OCTOBER 28, 2024

billion-year history of the known universe — have tapped some experts for their takes on key cold calling mistakes you need to avoid. While it's important to prepare, rigidly following a script can make you sound robotic and disengaged. Let's see what they had to say! 10 Common Cold Calling Blunders 1.

Cold Call

Hubspot

JULY 23, 2025

They anticipate objections. It shows up in morale, in consistency, and in confidence. In the Evaluation stage, I share tailored case studies or objection-busting content. As sales strategist and author Aaron Ross once said, “The more predictable your system, the more scalable your results.” They guide. And the secret?

SQL