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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Legacy Solution: Overcoming Objections + Proof. Part 2 | The Starting Question. Part 3 | Information.

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13 Strategies to Shorten Your Sales Cycle

Veloxy

We’ll explore the ins and outs of the sales cycle, identify key metrics for improvement, and provide actionable insights to enhance your sales process. It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell.

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Meet my research team: Gemini, ChatGPT, and Perplexity

Martech

I was completely sucked into the vision of typing in a simple request and Gemini or MS Copilot creating a meeting summary, action plan, and a visually compelling presentation all with the click of a button. When I’m using generative AI for research work, I’ve found that I get the best results by using multiple products simultaneously.

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The small B2B marketing team’s guide to ABM

Martech

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. It ensures your marketing efforts are focused on high-value targets that align with your business objectives.

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

This results in missed opportunities for better search rankings and increased organic traffic. Learn how to craft recommendations that clients eagerly implement, leading to tangible improvements in search performance and bottom-line results. Solving one or two major issues usually drives the most significant results.

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5 steps to ensure business goals lead your martech strategy

Martech

Getting swept up in the hype of shiny new tools is easy. If those tools aren’t driving real, measurable results, they’re not helping — they’re just draining your budget. Follow these steps to avoid wasted resources and make smarter choices that drive real value. A clear understanding of core objectives (i.e.,

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How to harness the power of data gathering for SEO

Search Engine Land

The key to a great focus group is a strong moderator who can ensure there are no overly dominant voices and that the conversation moves in the direction intended. Ensure your questions are clear, concise and directly related to your objectives. Be sure to consider the results through the lens of your objectives.